1. Business Basics
Start, Sustain & Grow
Presented by: Amar Verma
DataGenius Software Labs Ltd
Course: Mktg 301 Strategic Marketing

2. Department of Management, Marketing & Entrepreneurship, UC [ 2 ]
>> Start
Grow
Su tain
s

3. Department of Management, Marketing & Entrepreneurship, UC [ 3 ]
Why Start a business?
» Define the fundamental need or needs
» Identify how external factors contribute or clash
» Is the business Cool, Niche, Unique, Common?
» Do some Maths
Start a business with a conscious decision.

4. Department of Management, Marketing & Entrepreneurship, UC [ 4 ]
Vision & Operational guidelines
» Set vision
– Short term (6-12 months)
– Mid term (1-5 years)
– Long term (5+ years)
» Core principles – corporate culture (would be)
» Compliance
» Strategic partners
Chant like a Mantra

5. Department of Management, Marketing & Entrepreneurship, UC [ 5 ]
How to sell?
» Elevator pitch or pitches
» Background research
» Read the mind
» References – the goodwill capital
» Be known
Personalize!

6. Department of Management, Marketing & Entrepreneurship, UC [ 6 ]
Running the show
» Identify success & fail factors
» Work arounds
» Worst case analysis
– Prepare for the worst
» Probe the deeper fears
» Contingencies & Emergencies
» Buffers
– Cash
– Operational
» Fallback strategy(s)

7. Department of Management, Marketing & Entrepreneurship, UC [ 7 ]
Start
Grow
>> Su tain
s

8. Department of Management, Marketing & Entrepreneurship, UC [ 8 ]
Running the show
» Identify success & fail factors
» Focus on deliveries
» Work arounds
» Cashflows & rainy day management
» Check milestones
» Review & update business plan
Remain in Control!

9. Department of Management, Marketing & Entrepreneurship, UC [ 9 ]
Keeping the Lights ON
» Recurring v/s fixed projects
» Additional service segments at existing Clients
» Satisfaction feelers
» Better it all
» Review & update business plan
» Processes
Talk-Talk-Talk!

10. Department of Management, Marketing & Entrepreneurship, UC [ 10 ]
Client Acquisitions
» Build case studies & references
» Existing domain knowledge
» Networking
» Review & update business plan
Work 26 hours a day!

11. Department of Management, Marketing & Entrepreneurship, UC [ 11 ]
Start
>> Grow
Su tain
s

12. Department of Management, Marketing & Entrepreneurship, UC [ 12 ]
To Infinity & beyond ...
» De-personalize
» Concentrate & Dissolve
» Stretch cashflows & risk sphere
» Invest on your own people
» Extend the timeline into next 20 years
» What-If
Be the Champion!

13. Department of Management, Marketing & Entrepreneurship, UC [ 13 ]
Fueling Growth
» Strategic & complimentary partnerships
» Newer service regions
» Invest into future – productization
» Brand reputation, positioning & marketing
» Digital marketing
» Invest into future – productization
» Innovation
» Keep an eye on the horizon
Be bold!

14. Department of Management, Marketing & Entrepreneurship, UC [ 14 ]
Growth
Sell the tickets!
People like to be on a MOVING train. You are one now.
You have created, sustained, and now on the path to GROW.
Everyone wants a share of you?

15. Department of Management, Marketing & Entrepreneurship, UC [ 15 ]
Thanks!
Mic over to you!