1. Student buying habits for HE
Year 13 Freshers’
week
MD–1105|March2016
52%
researched their student
accommodation before
offers were received.
£286
is the average spend
during freshers’ week.
(voucher codes)
£128
is spent on
entertainment.
£82
is spent on alcohol.
£40
is spent on food.
£36
is spent on lifestyles.
75%
purchased all
essentials before
they started uni.
76%
were concerned
about living
expenses.
67%
of male respondents
plan to buy new
clothes for university.
76%
of parents were
more likely to pay
for kitchen items.
67%
said that a free gift
might incentivise
them to switch
from existing bank
to new.
41%
bought a new laptop
in the year they
started university.
Students spent
an average of
£117on room accessories
before university
even started.
Students spent
an average of
£118on kitchenware
before university
started.
59%
booked their student
accommodation
before August.
37%
opened a student
bank account
with a new bank.
Student spending
supported over
£80 bnof the UK
economic output.
(NUS)
ucas.com
received over
103 m
page impressions
in 2015.
ucas.com
received over
12 m
page impressions
in August 2015.
The typical
student spends
£9.2k
a year on living
expenses, excluding
accomodation.
(NUS)
Celebration
phase
Preparation
phase
Reality hits and decision
need to be made
(5 weeks)
Post-results day
euphoria
(1 week)
Realisation
phase
A life-changing transition,
leaving what is familiar
(2 weeks)
0% 59%
say that their
purchasing decisions
are influenced by
their friends.
(Barnes & Noble,
College Marketing)