1. Co-Op Training Final Presentation
Amani Hifnawi
210410521
17
th
of August, 2016
Duration: 20 Minutes

2. Agenda:
1. About Dopravo
2. Tasks & Activities
3. Achievements
4. Challenges
5. Recommendations

3. 1. About Dopravo
8 120+ 30 250+
Executed
Projects
Years of
Work
Passionate
Employees
Talent
Network

4. Clients:

5. Services Dopravo Provide
• Digital Presence & Reputation Management
• E-Service Engineering
• User Experience Engineering
• Digital Marketing
• Web Design and Development
• Mobile Application
• Information Design

6. Who I Worked With
Chief Executive Officer
Mr. Mohamed T. Ibrahim
Marketing Manager
Mr. Rakan Tashkandi
Direct Supervisor

7. The Marketing Department
Digital Marketing Intern 7 Months Tasks & Activities Achievements

8. 2. Tasks & Activities
Tasks
• Dopravo’s Blog
• CMS - Umbraco Content
Management
• CRM - Salesforce Lead Management
• System Analysis & High Level Use
Cases
• Email Marketing Campaign
• VoiceK, QA & Empty State
Activities
• Event Management,
Coordination and Facilitation
• Workshops
• Internal Events

9. Tasks

10. A. Dopravo’s Blog

11. Step One: Understanding the Need
Knowledge Sharing Knowledge Base Processes and Procedures

12. Step Two: Learn, Learn and Learn!
1. Project Management
2. Website Fundamentals
3. Persona Development
4. Content Strategy
5. Web Analytics
6. Search Engine Optimization
7. Communication & Presentation Skills

13. Step Three: Creating the Project Plan
Sample from The Project Plan

14. Sample from The Project Plan

15. Step Four: During Execution of the Project
Presentation Workshops
Content Inventory Template Branding

16. Step Five: Error Reporting and Testing
Sample from Bugherd

17. Check it out!

18. B. Content Management System

19. Step One: Understanding What is a CMS?
Two Components of any CMS:
• Content Management Application (CMA)
• Content Delivery Application (CDA)

20. Step Two: Choosing a CMS
Why Umbraco?
• Easy Content Management
• Easy to Learn and Navigate.
• Simple and Friendly UI.
• Frond-End Developers are Experienced in using Umbraco

21. Sample from Umbraco CMS

22. Step Four: Blog Content Development
• Categories & Subcategories
• Slogans
• Page Headers
• Titles & Subtitles
• Page Footer
• Header Pictures
• Background Pictures
• Side Menu

23. C. Customer Relationship Management

24. Step One: Understanding What is a CRM?
Personal Information Purchase Order History Buying Preferences

25. Step Two: Learning How to Use Salesforce?

26. Step Three: Generating Reports
Report - First Quarter Leads

27. D. System Analysis & High Level Use Cases

28. Sample from the Use Cases Developed

29. E. Email Marketing Campaign

30. Step One: Choosing a tool for Email Marketing
Why Mailchimp?
• Credible & Known
• Fits The Marketing Department Criteria

31. Step Three: Learning Mailchimp
Sample from Mailchimp

32. Sample from Mailchimp

33. Sample from Mailchimp

34. Step Three: Results of the Campaign
Sample from Campaign Results

35. F. VoiceK QA & Empty State

36. Step One: High Level Quality Assurance
Sample from Trello

37. Step Two: Empty State Content
Example from VoiceK

38. Activities

39. A. Workshops

40. B. Events
Pictures from the internal events at Dopravo

41. 3. Achievements
• Career Path Discovery
• Growth of Technical, Analytical and Business Skills
• Apply Acquired knowledge
• Hands-on Experience
• Personal Growth

42. 4. Challenges
• In-house Challenges
• Online Learning Challenges
• The Marketing Department Challenges

43. 5. Recommendations
• Door-Opening Opportunity
• Pursue Your Passion
• Enjoy The Journey

44. Questions

45. Thank You