2. The Brand : Nasty Gal
● Online retailer founded by Sophia Amoruso
in Los Angeles, in 2006
● Started on eBay, website opened in 2008
● 200 employees, 2 physical stores
● Over 550,000 customers in 60 countries
● Best-selling book launched in 2014
● Upcoming TV Show on Netflix in 2017
3. Nasty Gal : Target Audience
● Young female customers interested in fashion
● 18-35 years old
● Middle to upper class
● Urban, small to large cities
● She is not a follower, she is a #GIRLBOSS
5. Nasty Gal : the Tweet
● Short & Sweet (68 characters)
● Great visual
● Showcases the target audience
● Use humour
● French language is trendy
● Call to Action