Graphic Portfolio

1. AMANDA PHILPOT

2. AMANDA PHILPOT
513.368.9201
AMANDAPHILPOT.COM
AMANDAPHILPOT12@GMAIL.COM
DESIGN
PORTFOLIO

3. projects completed at:
BHDP ARCHITECTURE
AVUITY Brochure
BHDP Retail Overview
BHDP Retail RollOut
IRDC PowerPoint Presentation
RDI Awards Gala Program
Store of the Year Book Advertisement
HR Employee Handbook
Promotion Announcement Cards

5. + WHO ARE WE?
WE ARE
AVUITY
BHDP Tech was formed within BHDP Architecture
with the core focus of working with organizations that have
challenges understanding how their employees use office
space. This focus was a direct result of BHDP Clients coming
to us with a challenge and looking for a solution.
In 2015, BHDP rebranded the tech division as AVUITY,
establishing it as an independent organization focused on
providing custom tools for facilities management and space
utilization. Building upon a strong reputation as a preferred
ARCHIBUS and Manhattan re-seller while developing propriety
software for custom, location tracking tools, AVUITY has seen
tremendous early growth. Today, AVUITY continue its path
toward becoming a preferred resource for organizations
looking to better understand their space and their people.
Visit avuity.com to learn more
As the cost of real estate continues to rise
and the interest in workplace optimization
makes regular headlines, many organizations
are looking to understand the actual use rates
of their current space.
Using a series of real-time data collection devices and techniques,
along with its proprietary monitoring and measurement software
called VuSpace, AVUITY offers organizations a way to answer the
questions most often asked by real estate executives and facilities
management professionals:
• How many people visit a building/campus on any given day?
• Where do people spend their time within any given space?
• Where do different departments and group interact the most?
• What is the capacity of a space versus its actual usage?
• Can any space be consolidated?
• How do we verify internal requests for additional space?
• What is the cost of wasted space?

6. + WHAT IS VUSPACE?
Custom location tracking through badge data, wi-fi and sensor data collection
VuSpace is, quite simply, a web-based application that collects, manages and analyzes space
utilization of your facilities. Accessible from any browser on any device, VuSpace collects data
from established tracking devices, organizes the data according to specified filters and provides
user-generated reports for simple review and sharing.
Custom features include:
• Data collection from three types of tracking devices: badge, wi-fi, and sensor
• Fully implemented with facility specific information, including site maps, organizational
hierarchy and AutoCAD drawings
• Reports filtered by timeframe, workday, building and floor, space type and
organizational department
• Graphical output of all data in organized, easy-to-read charts and diagrams.
MEET:
VUSPACE First, VuSpace collects infromation from several types of tracking devices.
BADGE SENSORS Wi-Fi
VuSpace then organizes, analyzes and records data in easy-to-read charts and diagrams.
HEAT MAP LINE CHARTS BAR GRAPHS

7. Badge technology is the oldest and most common type
of space utilization tracking device, having first been
developed in the 1960s. Each badge contains a number
that, when activated, is sent to and recorded by an access
control system.
Badge technology is best for gathering a quick, overall
sketch of the number of employees entering a specific
building on campus. Areas requiring badged entry enable
companies to collect data on how many individuals and
at what time(s) employees arrive. By extension, this data
allows organization to know if certain campus buildings
are in higher use and the frequency with which individuals
visit specific facilities.
VuSpace can coordinate activities with pre-existing badge
data while also collecting and recording new data
as it is generated.
+ DATA INPUT
BADGE ANALYSIS
Understand when individuals
enter and leave a building.

8. Hourly Utilization
Understand the number of individuals that
entered a specific building for that hour.
Reports can be segmented by timeframe,
building or organizational hierarchy.
Peak Times
Understand the number of individuals that
entered or exited a specific building for that
hour. The individual colors represent the
floor in which the individuals belong. Reports
can be segmented by timeframe, building or
organizational hierarchy.
+ DATA OUTPUT
Department Utilization
Determine building usage by individuals
within selected divisions or departments who
badge into the office. Reports segmented
by timeframe, building or organizational
hierarchy.
Resident vs. Visitors
If collecting data on a campus with more than
one building, determine who residents and
visitors are for a particular building. Reports
segmented by timeframe or building.

9. Sensors—small chips outfitted with infrared or motion/
vibration detection technology—are a second option to
track space and best used to collect data on the usage
rates of the physical aspects within a space. Developed
from technology used to detect enemy aircraft during
World War II, sensors work by detecting motion or a break
in light beams and are a popular way to understand the
number and location of people within a space at any given
time.
The obvious benefit to collecting data through sensors
is to track usage rates for particular assets—like chairs
in a conference room or tables in a break room. This
feature is particularly helpful for organizations hoping to
understand how many rooms of a certain type are needed
to accommodate employee work patterns. Furthermore,
sensors can also be used to communicate with building
automation systems as a way to control lighting and
schedule conference rooms.
VuSpace can be integrated into existing sensor platforms,
or AVUITY can provide sensors for optimal function. In
both cases, sensors emit infrared rays to a gateway that
then transmits data to a secure datacenter via the cloud.
VuSpace then translates the date into simple, graphical
accounts for easy analyses and distribution.
SENSORS
Detailed monitoring
of office seating.
+ DATA INPUT

10. Heat Map
Understand usage of specific areas within
an building as a percentage of entire usage.
Segment reports based on timeframe,
building/floor, space type and organization
hierarchy.
Daily Usage
Determine the number of seats that are used
or unused for a specific day. Segment reports
based on timeframe, building/ floor, space type
and organization hierarchy.
+ DATA OUTPUT
Area Utilization
Demonstrate the average and maximum
utilization for a selected seat over a specific
time period.
Weekday Average
Assess average utilization for any given day of
week over a specified period of time. Segment
reports based on timeframe, building/floor,
space type and organization hierarchy.

11. + DATA INPUT
Recent advancements in Wi-Fi technology provide a third
option for tracking space utilization in the workplace.
Detecting pings from individual mobile devices within a
certain radius, such as a cellular telephone, Wi-Fi tracking
documents the number of devices, and presumably
individuals, within a space.
Data collected from Wi-Fi sensors offers insights as to
the types of spaces being used and with what frequency.
Because only one sensor is needed to collect the signals
from multiple Wi-Fi devices at a time, Wi-Fi tracking is
particularly helpful when collecting information on spaces
intended to accommodate large employee groups, such
as common areas and collaboration zones. For example,
rather than placing individual motion detection sensors on
each chair in a conference room, one sensor can collect
location data of all the wireless devices in the room.
Using VuSpace, an organization can collect, analyze and
report data from all Wi-Fi sensors across an organization.
Wi-Fi
Track an individuals motion via
a devices wireless connection.

12. Peak Hours
Identify the number of devices in specific
areas within a building or floor during selected
times of day. Segment reports based on
timeframe, building/floor, space type and
organization hierarchy.
Heat Map
Determine the average minutes per hour an area
is in use during a selected timeframe. Segment
reports based on timeframe, building/floor and
space type.
+ DATA OUTPUT
Device Origin
Understand areas to which an individual
travels throughout a building. Segment
reports based on timeframe, building/floor
and organization hierarchy.
Area Usage
Understand the total number of devices within
an area and the utilization rate of those areas.
Segment reports based on timeframe, building/
floor, space type and organization hierarchy.

13. VUSPACE IN
ACTION
+ CASE STUDY
Background
A multinational information firm providing data analytics and
publications and with facilities around the world selected
AVUITY to help them:
1. Understand the utilization rates within select facilities
2. Determine if and where excess space existed
within their facility portfolio
Both goals emphasized the need to manage rising costs of
real estate while maintaining appropriate facilities for their
global workforce.
Problem
Prior to working with AVUITY, this origination measured space
utilization using badge access data collected from the corporate
security system and imported into an Integrated Workplace
Management System (IWMS) for analysis. However, the misuse and
abuse of badges by several employees resulted in low utilization
rates and caused the IWMS data to be incomplete, at best, and
inaccurate, at worst.
Furthermore, the badge system did not allow the organization to
measure where employees spent their time while in the office. The
organization’s leadership wanted to more accurately understand
how employees moved about a space throughout the workday. Was
it in conference rooms, individual desks, break rooms, etc.?
Solution
After a comprehensive review of the facilities, AVUITY stationed
350 infrared sensors across two separate offices in the
northeastern United States. Positioned in a variety of settings
such as workstations, collaboration spaces and conference
room seating, the sensors were able to detect any movement
indicating seat occupation. This data was forwarded in real-time
from the sensors to ARCHIBUS asset management platforms,
thereby allowing analysts at the organization to develop reports
on the specific seat utilization rates by hour, week and month
and by division, department and space type. Later, AVUITY
trained members of the client’s team on the proper procedures
for relocating the sensors, if needed, to measure future changes
within their dynamic office settings.
Results
Armed with access to the valuable real-time utilization
rates of these two key offices, the facility management
leaders at the organization were better equipped to make
a more informed decision when both building leases
expired simultaneously. They renewed only one lease, with
the knowledge that the second location could be easily
absorbed into the first without any constraint on employee
space needs.
Since then, AVUITY has worked with this same organization
to address increasing demands for additional space from
within an East Asian office. By tracking utilization rates with
sensors supplied by AVUITY, the organization successfully
documented that utilization had reached only 80% at this
office, thereby dismissing the needs for additional space
and saving the organization thousands of dollars in near-
term real estate purchases.

14. Jay Berkemeyer
jberkemeyer@avuity.com
AVUITY.COM

15. BHDP is dedicated to the creation of consumer environments that impact loyalty by enriching and aligning the customer experience
with the retailer’s business and brand promise. We engage our clients as forward-thinking business partners; combining world-
class experiential architectural building solutions with innovative consumer focused brand strategy, store planning and interior
design. As retail design experts, we are recognized by our peers and clients for driving results with great solutions.
RETAIL
CLIENTS Aveda
Belk
Capital One
Columbia
Claire’s
Estee Lauder
Goorin Bros.
Hudson’s Bay
Icing
JC Penney
Kenwood Collection
Kohls
L Brands
Liverpool
Lord & Taylor
Macy’s
Neiman Marcus
Nike (Macy’s)
Paradies Shops
PNC Bank
Roche Bros.
Saks Fifth Ave
Saks Off Fifth
Stage Stores
US Bank
CONTACT Peggi Anneken
panneken@bhdp.com
D 513.618.0994
C 513.604.8919
www.bhdp.com
WE DESIGN ENVIRONMENTS THAT AFFECT THE KEY BEHAVIORS
NECESSARY TO ACHIEVE STRATEGIC RESULTS FOR OUR CLIENTS.
872 ROLL-OUT PROJECTS
1,011 DEPARTMENT STORE PROJECTS
IN USA, MEXICO + CANADA SINCE 2005
BHDP Department Store Experience
BHDP Roll Out Experience

16. BHDP is dedicated to the creation of consumer environments that impact loyalty by enriching and aligning the customer experience
with the retailer’s business and brand promise. We engage our clients as forward-thinking business partners; combining world-
class experiential architectural building solutions with innovative consumer focused brand strategy, store planning and interior
design. As retail design experts, we are recognized by our peers and clients for driving results with great solutions.
RETAIL
CLIENTS Aveda
Belk
Capital One
Columbia
Claire’s
Estee Lauder
Goorin Bros.
Hudson’s Bay
Icing
JC Penney
Kenwood Collection
Kohls
L Brands
Liverpool
Lord & Taylor
Macy’s
Neiman Marcus
Nike (Macy’s)
Paradies Shops
PNC Bank
Roche Bros.
Saks Fifth Ave
Saks Off Fifth
Stage Stores
US Bank
CONTACT Peggi Anneken
panneken@bhdp.com
D 513.618.0994
C 513.604.8919
www.bhdp.com
WE DESIGN ENVIRONMENTS THAT AFFECT THE KEY BEHAVIORS
NECESSARY TO ACHIEVE STRATEGIC RESULTS FOR OUR CLIENTS.
872 ROLL-OUT
PROJECTS IN USA, MEXICO + CANADA SINCE 2005
COLUMBIA CLASSIC
SOREL
TKO
AVEDA
COLUMBIA PFG
GOORIN BROS
US BANK
NEIMAN MARCUS
MACY’S NIKE SHOPS
PNC BANK
BELK
LORD & TAYLOR
MACY’S IMPULSE BEAUTY
JCPENNEY
CLAIRE’S / ICING
L BRANDS
SAKS OFF 5TH
BROTHERS MARKETPLACE

17. CONSUMER X
A Love Story
Is there a recipe, a tried
and true path or journey to
Brand Love?
00

18. 01 Attraction
Beckoned from afar
02 Dating
Testing the waters
03 Commitment
Life partners
STAGES TO BRAND LOVE00
ATTRACTION
01

19. Why commit to something
long-term when you don’t
know what the future
looks like? This is the
attitude at the heart of
the movement, and it’s
impacting brands.
M e g a n M o o r e , S t r a t e g y D i r e c t o r
A g e n c y D e e p F o c u s
01
01

20. CLASS OF
45th
Annual Design Awards Gala
Hilton Anatole, Dallas
March 12, 2016

21. Welcome to our 45th Awards Gala where we look forward
to celebrating the very best in store design from around the
globe. This evening will showcase projects recognized by our
peers for their innovative approaches to retailing.
This year’s Store of the Year is a true reflection of the speed
at which the industry is changing and shows how dynamic
the physical store is becoming – as physical and digital
experiences work with one another to create truly unique
spaces for the products or services they showcase.
Over the past year, through the support of our key sponsors
we were pleased to publish our members-only e-Magazine
Review, e-Newsletter Channel and Stores of the Year 21,
providing this hard copy book free to all our members, which
will be shortly followed by the Institutes’s annual membership
directory.
The key to delivering on our mission is the dedication of our
members and the financial support of our partners. Tonight’s
Gala Awards will contribute to raising funds that directly
impact our students and their faculties, encouraging rising
talent to seek careers in the Industry. Thank you for your
continued, valuable support of the Institute, we look forward
to celebrating your creativity and success!
James Farnell, RDI
International President
a word from our
PRESIDENT
3

22. message from our
CHAIRMAN
4 5
Tonight we gather to welcome the best in design to the next
generation of the Institute’s International Design Gala.
We hope you’re as excited as we are about the changes we’ve
made from the venue to the format and partnerships.
In our new media partnership with Chain Store Age, we
are reaching a broader base of industry retailers by finding
synergy with the SPECS event.
In our effort to continually set the standards and take the lead
in our industry, this year we present “Class of 2015,” where
every groundbreaking project -- regardless of size or retail
format -- graduates together as this year’s best.
We’re pleased that our new venue here at the Hilton Anatole
gives us the flexibility to both confab and celebrate. In
addition to our award recipients, we want to thank all who
entered the competition and donated to our Student Design
Competition Prize Fund. We appreciate your support of the
next design practitioners.
Tonight let’s raise a glass to the Class of 2015 and the future!
Andrew McQuilkin, FRDI
International Chairman
CLASS OF 2015
AGENDA
6:00-6:30
Welcome Reception
6:30-7:00
Graduation Seating
7:00-8:00
Awards and Recognitions
8:00-8:15
Class of 2015 Photo
8:15-10:00
Commencement Dinner
4 5

23. Sarah Avvedimento
Interior Design Specialist
Bulgari
New York City
John Bricker
Principal & Creative Director
Gensler
New York City
Pricillya Bloess
Director of Store Planning, Americas
Bottega Veneta
New York City
Buck Campbell, RDI
Minneapolis | St. Paul President
Blue Hat Creative
Minneapolis
meet the
JUDGES
6 76 7
Tammy Ching
Director of Store Planning
Saks Fifth Avenue
New York City
Steven Derwoed
SVP, Store Design and Merchandising
Macy’s
New York City
Brian Guze, RDI
Director of Store Design/Visual
Tourneau
New York City
Jhipo Hong, RDI
Creative Director
New York City
Charles Matz
President
CHARLESMATZ
New York City

24. James Farnell, RDI
International President
Little
Andrew McQuilkin, FRDI
International Chairman
BHDP Architecture
Ray Ehscheid, RDI
New York Chapter President
Bank of America
8
meet the
PRESENTERS
voted most likely to
SUCCEED
A sampling of tonight’s honorees

25. 2015 graduating
CLASS
II BY IV DESIGN
LCBO
Toronto
II BY IV DESIGN
Olympia Tile + Stone
North York
Ædifica
Desjardins
Montreal
Ædifica
Reggie’s Bar
Montreal
ariasrecalde taller de
arquitectura
El Puente Pharmacy
Granada, Spain
Giorgio Borruso Design
WithMe
Chicago
CallisonRTKL
Charming Charlie
New York City
Dalziel & Pow
David Jones
Sydney
Dalziel & Pow
kikki.K
London
Dalziel & Pow
Leroy Merlin
Le Havre
dash design
Stearns & Foster
Las Vegas
Design Compendium
PNC Ginger Branch
Pittsburgh
10 11
dialogue 38
Neo Coffee Bar
Toronto
dialogue 38
Kabuki Sushi Lounge
Toronto
DL English Design
Whole Foods Market
Playa Vista
eatsa
eatsa
San Francisco
ESI Design
Studio Xfinity
Chicago
The Frye Company
The Frye Company
Atlanta
Gensler
de Boulle Diamond & Jewelry
Houston
Gensler
Primark
King of Prussia
Gensler
Raymond Ready to Wear
Bangalore
GH Consultoria de
Varejo LTDA
Ponto Frio Premium
Sao Paulo
Hudson’s Bay Store
Planning & Design
Hudson’s Bay
Richmond Hill
10 11

26. 12
2015 graduating
CLASS
Hudson’s Bay Store
Planning & Design
Hudson’s Bay
Toronto - Queen Street Footwear
Kiku Obata & Company
Beauty Brands
Kansas City
Kwan Henmi Architecture
& Planning
JiNS
San Francisco
Marketing-JAZZ
I+ Pharmacy
Sevilla
Nordstrom Store Design
Nordstrom
Vancouver
rkd Retail/iQ
Abenson
Manila
rkd Retail/iQ
Primo
Tangerang
Tesser
Quiznos Grill
Denver
TPG Architecture
Caudalie
Washington, D.C.
Adrian Wilson
The Inutilious Retailer
New York City
12 31
International Silver Sponsors
International Bronze Sponsor
Gala Patron
check out our
SPONSORS
12 31

27. retaildesigninstitute.org
Chapters:
Atlanta | Southeast
Chicago
Hong Kong
Madrid | Barcelona
Minneapolis | St. Paul
New England
New York
Northern California
Ohio
Pacific Northwest
Sao Paulo
Southern California
St. Louis
Toronto

28. We design environments that affect
the key behaviors necessary to achieve
strategic results for our clients.
www.bhdp.com Design for People

30. LEAD
ARCHITECTSENIOR
ARCHITECT
this just in...
BHDP is proud to announce the advancement
of Tony Ponting from Senior Architect to Lead
Architect within the retail team. Tony joined
BHDP in 2004 and has since worked on and
lead projects for Lord & Taylor, Belk, Macy’s,
Neiman Marcus, and Bloomingdale’s. He has
over 19 years of experience and also holds
registration in Ohio, Kentucky, Indiana,
Florida, Texas and Washington.
congrats tony!
this just in...
congrats tony!
LEAD
ARCHITECTSENIOR
ARCHITECT
BHDP is proud to announce the advancement
of Tony Ponting from Senior Architect to Lead
Architect within the retail team. Tony joined
BHDP in 2004 and has since worked on and
lead projects for Lord & Taylor, Belk, Macy’s,
Neiman Marcus, and Bloomingdale’s. He has
over 19 years of experience and also holds
registration in Ohio, Kentucky, Indiana,
Florida, Texas and Washington.
LEAD
ARCHITECTSENIOR
ARCHITECT
BHDP is proud to announce the advancement
of Tony Ponting from Senior Architect to Lead
Architect within the retail team. Tony joined
BHDP in 2004 and has since worked on and
lead projects for Lord & Taylor, Belk, Macy’s,
Neiman Marcus, and Bloomingdale’s. He has
over 19 years of experience and also holds
registration in Ohio, Kentucky, Indiana,
Florida, Texas and Washington.
this just in...
congrats
tony!

31. projects completed while
FREELANCING
Personal Logo + Branding
Wedding Save the Dates
Wedding Shower Invitations
Birthday Party Invitations
Logos
Banner Ad
Social Media Graphics
Brand Guidelines Handbook
Intuitive Eating Collateral
Joshua McCoy Photo Business Cards
Fabric of Hope Branding
EpiCure Day Spa Collateral Piece
Birmingham Southern Volleyball T-Shirts
Not One More Collateral
Calligraphy

32. AMANDA PHILPOT
Graphic Designer
513-368-9201
amandaphilpot12@gmail.com
amandaphilpot.com

33. amandaphilpot12@gmail.com 513.368.9201 amandaphilpot.com

34. SAVE
DATEthe
BEKAH & ZACH
ARE TYING THE KNOT!
www.weddingwire.com/rebekahandzachery
augusta, kentucky

35. save the date
j u n e 4 , 2 0 1 6
augusta, ky
bekah
+
zach

36. SAVE THE DATE
june4, 2016 • augusta, kentucky
june, 2016
1 2 3 4
5 6 7 8 9 10
11 12 13 14 15 16
17 18 19 20 21 22
23 24 25 26 27 28
29 30

37. &MARK
STEPHANIE
MARK
STEPHANIE
CINCINNATI, OH • 07.30.16CINCINNATI, OH • 07.30.16

38. JULY 30, 2016
www.theknot.com/us/elwell
E

39. JOIN US IN HONORING
STEPHANIE VORHERR
SATURDAY, JUNE 11 AT SEVEN O’CLOCK IN THE EVENING
5715 SCARBOROUGH DR CINCINNATI, OH 45238
REGRETS ONLY:
EMILY SOUDERS 513.482.9872 OR
EMILYSOUDERS24@GMAIL.COM
MACY’S • CRATE & BARREL • BED BATH & BEYOND

40. JOIN US IN HONORING
STEPHANIE VORHERR
SATURDAY, JUNE 11 AT SEVEN O’CLOCK IN THE EVENING
5715 SCARBOROUGH DR CINCINNATI, OH 45238
REGRETS ONLY:
EMILY SOUDERS 513.482.9872 OR
EMILYSOUDERS24@GMAIL.COM
MACY’S • CRATE & BARREL • BED BATH & BEYOND

41. JOIN US IN HONORING
STEPHANIE VORHERR
SATURDAY, JUNE 11 AT SEVEN O’CLOCK IN THE EVENING
5715 SCARBOROUGH DR CINCINNATI, OH 45238
REGRETS ONLY:
EMILY SOUDERS 513.482.9872 OR
EMILYSOUDERS24@GMAIL.COM
MACY’S • CRATE & BARREL • BED BATH & BEYOND

51. Changing the world, one great story at a time
brand
guidelines
the new brandbook for KiCam
DARLA KIRCHNER
513.477.3302
darlakirchner@gmail.com
www.darlakirchner.com
KICAM
KiCam
345, Spring Avenue, Somewhere
5624 Dreamland

72. projects completed while at
GRADUATE ASSISTANTSHIP
Check Email Campaign
Student Athlete Development Program
Rising Rebels Logo
Student Athlete T-Shirts
End of Year Report Book

84. projects completed while
GRAPHIC DESIGN INTERNSHIP
- SPORTS MARKETING
Museum Center Bag
We Are 16 Strong
Pottery Book Cover
Mud Dauber Poster
Billboard Ad
Art Posters
Christmas Card
Childrens Book Page
Mississippi Collegiate Logo

97. projects completed while
GRADUATE SCHOOL
Creative Brief Sheet
Vengeance Banner Ad
Social Media Graphic
Call to Action Graphic
Vengeance Print Ad

103. projects completed while
GRAPHIC DESIGN INTERNSHIP
SPORTS MARKETING - OLE
MISS
Wall Mural x4
SAAC Logos
Softball Logos
Softball T-Shirts
Volleyball Court Designs