Yearbook social media marketing is one of the best ways to let students and parents know the yearbook is on sale. Create engaging content and push it out through online and offline channels.

1. YEARBOOK
SOCIAL MARKETING
WORKSHOP / / 2014

2. AA
AL
ALLIE ARENDS
SOCIAL MEDIA STRATEGIST
AMANDA LILLEMOE
CONSUMER MARKETING MANAGER
// PRESENTED BY

3. 01
02
03
04
WHY
SOCIAL MARKETING
HOW
SOCIAL MEDIA GUIDE
REAL LIFE
EXAMPLES
QUESTIONS
DISCUSSION
// TABLE OF CONTENTS

4. SOCIAL MEDIA REVOLUTION 2013 // ERIK QUALMAN

5. #SOCIALMEDIA // STATS

6. BENEFITS// FOR YEARBOOK

7. 01
02
03
04
HAVE A
PLAN
BUILD YOUR
COMMUNITY
CREATE
ENGAGEMENT
PROMOTE
THE YEARBOOK

8. BIG03
THE

15.  FACEBOOK
 TWITTER
 REPLAYIT
// QUICK START GUIDES

16. “One of the best pieces of advice that I took
away from Jostens Adviser University was to
have a Social Media Director on staff who gets
the word out about yearbook via Twitter,
Facebook and Instagram. This has already
boosted our participation from the student body
and helped get them aware of the yearbook”
– Dana Wallace, yearbook adviser
HAVE A PLAN //
ALLOCATE RESOURCES

17. RECRUIT A
SOCIAL MEDIA MANAGER

18. HAVE A PLAN //
CREATE AN EDITORIAL CALENDAR

19. HAVE A PLAN //
CREATE A SOCIAL MEDIA POLICY

20. HAVE A PLAN //
BUILD 21ST
CENTURY SKILLS

21. 01
02
03
04
HAVE A
PLAN
BUILD YOUR
COMMUNITY
CREATE
ENGAGEMENT
PROMOTE
THE YEARBOOK

22. // BUILD COMMUNITY

23. // BUILD COMMUNITY

24. // BUILD COMMUNITY
ReplayIt Web Banner Advertisement

25. // SCHOOL COMMUNICATIONS
 We bs i t e
 Ne ws l e t t e r s
 Ne ws pa pe r
School Website ReplayIt Promotion
School Website Facebook Promotion

26. 01
02
03
04
HAVE A
PLAN
BUILD YOUR
COMMUNITY
CREATE
ENGAGEMENT
PROMOTE
THE YEARBOOK

27. // LAUNCH AN
OFFLINE CAMPAIGN
 Loc ke r s t uf f e r s
 Sc hool a nnounc e me nt s
 Re por t c a r d i ns e r t s
 Dr y e r a s e ma r ke r me s s a ge s
 Ha nd out bus i ne s s c a r ds
 Cr e a t e a Re pl a yI t s a ndwi c h boa r d
 St a f f s hi r t s t ha t pr omot e s oc i a l s i t e s

28. // SOCIAL EXAMPLES

29. 01
02
03
04
HAVE A
PLAN
BUILD YOUR
COMMUNITY
CREATE
ENGAGEMENT
PROMOTE
THE YEARBOOK

30. // OFFLINE MARKETING
ReplayIt Business Cards ReplayIt Posters

31. // OFFLINE MARKETING

32. // YEARBOOK
PROMOTION
 Bui l d Buz z
 Se l l Onl i ne
 Re a c h Pa r e nt s
 Pr omot e Ur ge nc y
 Why buy t he ye a r book?
 How do I buy t he ye a r book?
 Why s houl d I buy i t r i ght
now? Promotional Social Media Images

33. // YEARBOOK PROMOTION

34. // YEARBOOK AVENUE DIGITAL CLASSROOM

35. // YEARBOOK AVENUE SALES DASHBOARD

36. // ADVISER & STAFF ON FACEBOOK

37. // ADVISER & STAFF ON PINTEREST

38. // ADVISER & STAFF ON TWITTER

39. CREATE
ENGAGEMENT
TODAY

40. // SOCIAL MEDIA CONTEST
Hol d a s oc i a l me di a c ont e s t whe r e s t ude nt s
a nd pa r e nt s who l i ke your Fa c e book pa ge
a r e e nt e r e d f or a c ha nc e t o wi n a FREE
ye a r book.

41. // CREATE A SOCIAL SURVEY
Us e t he Ye a r book Ave nue Sur ve y Tool t o
ga t he r c ont e nt f or ye a r book s pr e a ds .

42. // SHARE SNEAK PEEKS
Upl oa d s ne a k pe e ks of ye a r book s pr e a ds t o
t he ye a r book’ s Fa c e book pa ge ( hi nt : us e t he Sne a k
Pe e k but t on i n t he YBA Pa ge De s i gne r )

43. // SHARE COVER SNIPPETSUpl oa d s ni ppe t s of t he ye a r book c ove r
de s i gn, s l owl y bui l di ng e xc i t e me nt a s your
Fa c e book f a ns t r y t o pi e c e t he i ma ge
t oge t he r t o f i gur e out wha t t he c ove r wi l l
l ook l i ke .

44. // TWEET TWEET
Se nd out t we e t s a s ki ng que s t i ons , l i ke : Do
you ha ve a n a f t e r s c hool j ob? Wha t
c e l e br i t y woul d you l i ke t o t a ke t o pr om?

45. // PUSH NOTIFICATIONS
REMINDERS
Buy your ye a r book be f or e
t hi s Fr i da y a nd s a ve $10!
Submi t your be s t s e l f i e s
f or our s e l f i e ye a r book
s pr e a d.
Don’ t f or ge t t o s ubmi t
phot os f r om t oni ght ’ s
home c omi ng da nc e .

46. // VIDEO PROMOTIONS
REMINDERS
Cr e a t e a c omme r c i a l a nd s ha r e
i t wi t h s oc i a l me di a .
Sha r e J os t e ns ye a r book
c omme r c i a l s .

47. // YOU ARE IN THE BOOKPe opl e wa nt t o know i f t he i r phot o i s
i nc l ude d i n t he ye a r book, don’ t f or ge t t o
t e l l t he m.
Sha r e “ You’ r e i n t he Book
Fl ye r s ” on s oc i a l me di a .
Us e Re pl a yI t phot os a nd
t he pe r s on who upl oa de d
t he phot o i s a ut oma t i c a l l y
not i f i e d t ha t t he i r phot o
i s i n t he book.
Sha r e phot os us e d i n t he
book a nd ma ke s ur e t o t a g
t hos e i nc l ude d.

49. YEARBOOK
SOCIAL MARKETING
WORKSHOP / / 2014