The project is just a little daunting -- there's hundreds of pages of content to be rewritten (or written), ushered through an approval process, and optimized for SEO, and there's only a couple of months until launch. This is the situation we found ourselves in as we began the redesign for the TASB Risk Management Fund website, which hadn't been refreshed in nearly a decade. Come join us as we discuss the tools and strategies we used to approach and successfully accomplish this monumental challenge, along with how you can adapt them for your next big project. Learning objectives 1. A framework for setting up and structuring your big content development project for success 2. Strategies to win buy-in from technology-adverse coworkers 3. Helpful hacks for the tools we used that you can apply to your projects today

1. One Subtask at a Time:
Amanda Beck
Director, Business
Marketing & Digital
Experience
Confab Conference
May 03, 2023
Deja Roberson
Digital Project
Coordinator
How to Manage Big
Content Projects

2. Project
Overview
01 02
Intro to
Reality
03
The
Hacks
04
Walk
the Walk
05
The
Wrap-Up
Our Roadmap
Here's what we'll cover today

3. Who We Are
We were in the weeds on this
project.
Amanda Beck
RM marketing account rep
Marketing director
DX director (mid-project)
Deja Roberson
DX project manager
Keeper of all the info
Asana shepherd

5. Project
Overview

6. Digital
Infrastructure
Program
20 business areas
12 sites
8 brands
Complex Organization:
Creating systems for
digital presence
Reimagining content
organization and
development

7. Risk
Management
Commercial insurance
for school districts
Built on shared
architecture and
content model
Second brand & fourth
website redesigned

8. Project Objectives
Improve
Service
Delivery
Retain &
Grow
Membership
Enhance
User
Experience
Drive Brand
Strength &
Distinction
Allow for
Design
Scalability

9. R
i
s
k
M
a
n
agement
IT
Te
a
m
Digital Ex
p
e
r
i
e
n
c
e
B
l
u
e
M
odus
Project
Players

12. The Reality Is...

13. The
Unknown
Communication
& Expections
Time &
People
Universal Truths

14. The Hacks

15. Determining
The "Next
Right Thing"
Where Success is Defined
Hack #1

16. The "Next
Right Thing"
How everything connects & builds
Dependencies
What's needed for success
Definition of Done
Where your project
timeline can easily
be accessed
Location
When project
activities
need to be complete
Timeline(s)

17. Hack #2
Creating Your
Toolbox
What Helps Your Team Succeed

18. Step 1
Inventory of
Current Tools
Step 2
Assign Role of
Each Tool
Step 3
Determine
Supporting
Processes
Step 4
Provide Access
& Implement
Tools

19. Asana:
Our Digital
Home Base

20. Establishing
Norms
How to Perform Well Together
Hack #3

21. Image
Selection
Process

22. Folder
Structure
Mirrored the sitemap
Eased organizing existing
content into new buckets
Showed where “holes” were
for potential new content
Naming
Conventions
Standardized Word
documents and
images
Created visibility of
content's purpose
Streamlined
searchability

23. Walking
the Walk

24. Content
Inventory,
Creation, &
Approval

25. Title/location
URL
Publish date
DOWNLOAD
CURRENT CONTENT
Include:
Content value
Pageviews
Launch timeline
DECIDE & PRIORITIZE
WHAT TO KEEP
Consider:
Public or gated?
Type of content?
Who will write it?
CATEGORIZE KEPT
CONTENT
Determine:
Step 1 Step 2 Step 3
Content Inventory

26. Content item name
Sitemap location
Existing content reference URL
Gating
Basic Content Information
H1
Subtitle
On-page description
Taxonomy
Additional Content Information
Page title
Meta description
Keywords
SEO Information
Art direction
File type
Dimensions
Image Information
Content Creation

27. Content Approval

28. Where do
you go from
here?

29. Your Keys to Confidence
Outline
Tool Stack
Build
Timeline
Design
Processes
Cultivate
Relationships
Establish
Norms

30. Thank you for
listening!
For key takeaways and
additional resources see
the session handout, scan
the QR code, or visit the
link below.
linktr.ee/onesubtask