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Disclaimer: Use of this tool is not mandated by CMS, nor does
its completion ensure regulatory compliance.
Overview: Root cause analysis is a structured team process that
assists in identifying underlying factors or
causes of an adverse event or near-miss. Understanding the
contributing factors or causes of a system failure
can help develop actions that sustain the correction.
A cause and effect diagram, often called a “fishbone” diagram,
can help in brainstorming to identify possible
causes of a problem and in sorting ideas into useful categories.
A fishbone diagram is a visual way to look at
cause and effect. It is a more structured approach than some
other tools available for brainstorming causes
of a problem (e.g., the Five Whys tool). The problem or effect
is displayed at the head or mouth of the fish.
Possible contributing causes are listed on the smaller “bones”
under various cause categories. A fishbone
diagram can be helpful in identifying possible causes for a
problem that might not otherwise be considered
by directing the team to look at the categories and think of
alternative causes. Include team members who
have personal knowledge of the processes and systems involved
in the problem or event to be investigated.
Directions:
The team using the fishbone diagram tool should carry out the
steps listed below.
● Agree on the problem statement (also referred to as the
effect). This is written at the mouth of the
“fish.” Be as clear and specific as you can about the problem.
Beware of defining the problem in terms
of a solution (e.g., we need more of something).
● Agree on the major categories of causes of the problem
(written as branches from the main arrow).
Major categories often include: equipment or supply factors,
environmental factors,
rules/policy/procedure factors, and people/staff factors.
● Brainstorm all the possible causes of the problem. Ask “Why
does this happen?” As each idea is given,
the facilitator writes the causal factor as a branch from the
appropriate category (places it on the
fishbone diagram). Causes can be written in several places if
they relate to several categories.
● Again asks “Why does this happen?” about each cause. Write
sub-causes branching off the cause
branches.
● Continues to ask “Why?” and generate deeper levels of causes
and continue organizing them under
related causes or categories. This will help you to identify and
then address root causes to prevent
future problems.
Tips:
● Use the fishbone diagram tool to keep the team focused on the
causes of the problem, rather than
the symptoms.
● Consider drawing your fish on a flip chart or large dry erase
board.
● Make sure to leave enough space between the major
categories on the diagram so that you can add
minor detailed causes later.
● When you are brainstorming causes, consider having team
members write each cause on sticky notes,
going around the group asking each person for one cause.
Continue going through the rounds, getting
more causes, until all ideas are exhausted.
How to Use the Fishbone Tool for Root Cause Analysis
Disclaimer: Use of this tool is not mandated by CMS, nor does
its completion ensure regulatory compliance.
● Encourage each person to participate in the brainstorming
activity and to voice their own opinions.
● Note that the “five-whys” technique is often used in
conjunction with the fishbone diagram – keep
asking why until you get to the root cause.
● To help identify the root causes from all the ideas generated,
consider a multi-voting technique such
as having each team member identify the top three root causes.
Ask each team member to place
three tally marks or colored sticky dots on the fishbone next to
what they believe are the root causes
that could potentially be addressed.
Examples:
Here is an example of the start of a fishbone diagram that shows
sample categories to consider, along with
some sample causes.
Here is an example of a completed fishbone diagram, showing
information entered for each of the four
categories agreed upon by this team. Note, as each category is
explored, teams may not always identify
problems in each of the categories.
Facts gathered during preliminary investigation:
● Time of fall: change of shift from days to evenings
● Location of fall: resident’s bathroom
● Witnesses: resident and aide
● Background: the plan of care stipulated that the resident was
to be transferred with two staff
members, or with one staff member using a sit-to-stand lift.
● Information from interviews: the resident was anxious and
needing to use the bathroom urgently. The
aide was helping the resident transfer from her wheelchair to
the toilet, without using a lift, and the
resident fell, sustaining an injury. The aide stated she did not
use the lift because the battery was
being recharged, and there was no extra battery available. The
aide stated she understood that the
resident could be transferred with assist of one.
●
Disclaimer: Use of this tool is not mandated by CMS, nor does
its completion ensure regulatory compliance.
With this information, the team proceeded to use the fishbone
diagram to better understand the causes of
the event.
The value of using the fishbone diagram is to dig deeper, to go
beyond the initial incident report, to better
understand what in the organization’s systems and processes are
causing the problem, so they can be
addressed.
In this example, the root causes of the fall are:
● There is no process in place to ensure that every lift in the
building always has a working battery.
(One battery for the lift on this unit is no longer working, and
the other battery was being recharged.)
● There is no process in place to ensure timely communication
of new care information to the aides.
(New transfer information had not yet been conveyed to the
aide. The aide’s “care card” still indicated
transfer with assist of one for this resident.)
The root causes of the event are the underlying process and
system problems that allowed the contributing
factors to culminate in a harmful event. As this example
illustrates, there can be more than one root cause.
Once you have identified root causes and contributing factors,
you will then need to address each root cause
and contributing factor as appropriate. For additional guidance
on following up on your fishbone diagram
findings, see the Guidance for Performing RCA with
Performance Improvement Projects tool.
You Get What You Pay For: Roofing Teams and
Motivation
Case
Author: Katherine Breward
Online Pub Date: January 04, 2021 | Original Pub. Date: 2021
Subject: Compensation Management, Health & Safety
Management, Small Business Management
Level: | Type: Experience case | Length: 1639
Copyright: © Katherine Breward 2021
Organization: fictional/disguised | Organization size: Small
Region: Northern America | State:
Industry: Construction of buildings| Specialized construction
activities
Originally Published in:
Publisher: SAGE Publications: SAGE Business Cases Originals
DOI: http://dx.doi.org/10.4135/9781529743371 | Online ISBN:
9781529743371
© Katherine Breward 2021
This case was prepared for inclusion in SAGE Business Cases
primarily as a basis for classroom discussion
or self-study, and is not meant to illustrate either effective or
ineffective management styles. Nothing herein
shall be deemed to be an endorsement of any kind. This case is
for scholarly, educational, or personal use
only within your university, and cannot be forwarded outside
the university or used for other commercial
purposes. 2021 SAGE Publications Ltd. All Rights Reserved.
The case studies on SAGE Business Cases are designed and
optimized for online learning. Please refer to
the online version of this case to fully experience any video,
data embeds, spreadsheets, slides, or other
resources that may be included.
This content may only be distributed for use within Texas A.
http://dx.doi.org/10.4135/9781529743371
SAGE
© Katherine Breward 2021
SAGE Business Cases
Page 2 of 5
You Get What You Pay For: Roofing Teams and Motivation
Abstract
Okwaho runs a roofing company that has seen a dramatic
increase in workplace accidents and
injuries. In the same timeframe he introduced team-based
bonuses based on timely project
completion. He considers the role that his newly designed
compensation system may play
in motivating safety behavior. Okwaho further considers how to
balance his profitability and
productivity targets with community needs and socially and
legally responsible management
practice.
Case
Learning Objectives
By the end of this case, students should be able to:
• apply the expectancy and equity theories of motivation in
order to assess the relative merits of an
incentive system;
• evaluate the link between incentive system design and safety
behaviors;
• design incentive systems to balance productivity and safety-
based priorities;
• assess the benefits and drawbacks associated with temporary
project teams.
Blood, Tears, Questions, and Other Unfortunate Developments
Okwaho walked up the path to a small, tidy home on his First
Nations urban reserve and reluctantly knocked
on the door. Chances were the community had already relayed
the bad news while he’d been at the hospital
with Joseph, but regardless he felt a moral obligation to face
Joseph’s mother directly and explain the
accident. Joseph was a 19-year-old who worked for Okwaho as a
roofer. He had been hired three months
previously. It had been his first fulltime job. Now, after
Joseph’s terrible fall today, resulting in a badly broken
arm, it was unclear whether he would ever regain enough
mobility to be able to work as a roofer again.
Okwaho did not have to wait long on the porch. Within
moments Joseph’s mother answered and Okwaho’s
heart fell. He could see by her red-rimmed eyes and wet face
that she had been crying. She knew about
the accident already. Other family members quickly crowded
around her supportively, looking at him. Okwaho
had trouble meeting their eyes. He felt like he’d failed them, his
new employee, and their entire community.
“May I come in?” he asked gently, despite his trepidation. The
door opened further and he went into the warm
home, trying to find some way to explain what had happened.
Later, at the office, Okwaho looked over this latest accident
report and sighed to himself. He knew it looked
bad, especially given the company’s other recent safety issues.
People might think he was an irresponsible
business owner, but Okwaho had provided detailed safety
training and the needed harnesses and other
personal protective equipment were always available on job
sites. He just couldn’t understand it. Joseph was
a good kid who paid close attention to instructions. Why hadn’t
he been harnessed in properly? Okwaho felt
terrible for Joseph and his family, but he was also worried about
his ability to staff upcoming jobs. The injured
worker would be away for an indefinite period. This was the
third significant accident in five months, and it
was simply unacceptable. Something was going very wrong with
his roofing work teams. He would need to
fix it before more people got hurt, but how?
Data 1. Occupational Injury Rate for Construction Workers,
2015–Present
Click here to view the online version of this case for optimal
experience of interactive data embeds.
Okwaho’s Team Strategy
SAGE
© Katherine Breward 2021
SAGE Business Cases
Page 3 of 5
You Get What You Pay For: Roofing Teams and Motivation
Okwaho owned and managed a small roofing company. He had
19 fulltime workers, 16 of whom did roofing
work and three of whom were involved in activities such as
sales, marketing, scheduling, bookkeeping, and
administration. Among the roofers, five people had more than
five years of experience each and were highly
skilled and able to lead teams. The remaining 11 were less
experienced. They took instructions from the
senior members of the team on each project. Of those 11, four
were extremely new, having worked in roofing
for less than a year. Okwaho considered that group of four, none
of whom were over age 21, to be “the kids.”
When he received a new job, Okwaho would select the
employees with the right skills (some roofing jobs
were more difficult or technically complex than others), and
then he would create a self-managed project
team. The team, which could have anywhere from three to eight
people, would work together until the project
was complete and then they would move on to the next one.
Okwaho tried to balance the teams such that
they had adequate supervision and the “kids” were well placed
to learn from others with more experience, but
he also considered individual personalities and personal
preferences for commercial versus residential work.
Even with those considerations, the team composition varied
tremendously from one project to the next so
people wouldn’t work with exactly the same colleagues from
one day or week to the next.
The Backlog and Incentives
Five months earlier Okwaho had noticed that many of the
projects were taking longer than expected.
This created scheduling problems as jobs got backlogged.
Customers got upset, in particular those whose
contracts involved temporarily removing entire sections of roof.
Customers doing planned renovations were
especially adamant about having all the work done before
winter. Nobody wanted roof work performed once
the snow began to fly! In fact, most of their winter business
came as a result of emergency repairs on roofs
damaged by winter storms.
In response to the backlogs, Okwaho decided to create a new
incentive. Before deciding on a specific bonus,
he read about expectancy theory and equity theory. These
theories made intuitive sense to him. Expectancy
theory simply stated that in order for people to be motivated
certain conditions needed to be met. First,
people needed to believe that their level of effort was positively
related to their performance (basically, if they
try harder, they will do better). Then, they needed to believe
that effort would lead to rewards. Finally, they
needed to believe that the rewards offered would be relevant
and personally valuable to them.
Equity theory was similarly straightforward. It stated that
people compare their own efforts and rewards to the
efforts and rewards of others. In addition to comparing
themselves to others they also compare their effort/
reward balance with prior jobs they have had and even their
preconceived expectations. Inequity (such as
another person needing to work much less hard to earn the same
amount) makes people unhappy and prone
to slacking off, leaving the organization, or distorting their
perceptions of themselves or others. Perceived
equity, by contrast, is motivating.
After much thought, Okwaho decided on a team bonus. He
would provide each project team with a target
completion date (as usual), but now if they met that deadline the
entire team would get a cash bonus. If
they did not meet the deadline for any reason other than weather
delays, there was no bonus. If delays
were caused by weather, they were given an extension that was
equivalent to the missed time. The bonus
depended on the project size and scope but ranged from USD 20
per team member for modest residential
projects requiring only one or two days to USD 150 per person
for extremely large corporate projects requiring
weeks.
The bonus was generally well received, although several senior
employees expressed surprise and dismay
that the “kids” would get the same as they would. Regardless,
the incentive seemed to accomplish its goals.
Over the five-month period, the percentage of projects
completed on time increased from 63% to 87%.
Okwaho could understand why. Last time he had visited a job
site he had noticed the senior roofers hurrying
the new kids up to make sure the job got done in time for them
all to get a bonus. The new kids had looked
tired and harried but they had gotten it done! Unfortunately,
they’d had to replace a few shingles during the
quality inspection, because in their haste they hadn’t been
placed quite properly, but it was still done on time.
Initially, Okwaho had been thrilled with the success of his team
incentive. He couldn’t help but notice, however,
SAGE
© Katherine Breward 2021
SAGE Business Cases
Page 4 of 5
You Get What You Pay For: Roofing Teams and Motivation
that in the same five-month period three workers had been
injured. One, Joseph, had fallen off a steep rooftop
while trying to get a tool that was just out of reach. The fall
should never have happened, but he had not been
properly harnessed in with a tie-line. Okwaho did not
understand how the others on the worksite could have
missed that— they were supposed to take responsibility for
watching out for the “kids.” Another worker, one
with nine months of experience, had cut off two fingers after
failing to install the safety guard on a cutting tool.
A third worker had been hit in the head when a colleague
decided to throw some excess materials off the
roof to hasten clean-up. He hadn’t seen his coworker down
below and the man had suffered a concussion.
There had even been an unusual driveway incident. One of his
employees had hit a parked, riderless child’s
bicycle while rushing to deliver some roofing materials to the
site. Nobody was hurt, and Okwaho had bought
a new bike for the outraged parents of the owner, but it was
oddly careless of the worker. All of these incidents
were also strange because in the two years before that they had
only had one significant accident. Okwaho
wondered if there could be any connection between his
incentive program and the recent poor safety record.
After some consideration he realized that he needed to rethink
things. He decided to …
Discussion Questions
• 1.
Evaluate Okwaho’s existing bonus system through the lens of
expectancy theory and equity theory.
What are the strengths and weaknesses of the incentive plan
when viewed through those lenses?
• 2.
Do you think the new incentive plan is impacting the safety of
this workplace? Explain your reasoning.
• 3.
What types of team incentive would maximize both efficiency
and safety while maintaining a
respectful workplace? Explain why your strategy would be
effective.
• 4.
What are the benefits and drawbacks of Okwaho’s self-directed
project team structure? Is it a good
choice for his business? Explain your answer.
Further Reading
Liccione, W. 2007. A framework for compensation plans with
incentive value. Performance Improvement,
46(2), 16–21.
Teo, E. , Ling, F. , & Chong, A. 2005. A framework for project
managers to manage construction safety.
International Journal of Project Management, 23(4), 329–341.
http://dx.doi.org/10.4135/9781529743371
SAGE
© Katherine Breward 2021
SAGE Business Cases
Page 5 of 5
You Get What You Pay For: Roofing Teams and Motivation
Causes
Purpose
People
Process
Effect
no navigation aids no training
Problem
Performance
Resources & Environment
Policies & Practices
Purpose
· Mission
· Vision
· Strategic goals
· Values
· Culture
People
· Trained
· Requisite knowledge, skills, abilities, experience
· Organizational structures/team
Process
· Work design
· Instructional/job aids
· Job descriptions
· Work procedures
· schedule
Performance
· Measurements
· Standards
· Behaviors
Policies & Practices
· Compliance guidelines
· Employment laws
· Company policies
Resources & Environment
· Budget
· Equipment
· Materials
· Time
· Working conditions
· Work space
·
Corrective Action Plan
Causal Factor
Issue to fix
What to fix
Urgency
(1= High; 2= medium; 3= low)
How to fix
Who will do the fix
When will it be fixed
Purpose
People
Process
Performance
Policies, Practices, Procedures
Resources & Environment
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Disclaimer Use of this tool is not mandated by CMS, nor does

  • 1. Disclaimer: Use of this tool is not mandated by CMS, nor does its completion ensure regulatory compliance. Overview: Root cause analysis is a structured team process that assists in identifying underlying factors or causes of an adverse event or near-miss. Understanding the contributing factors or causes of a system failure can help develop actions that sustain the correction. A cause and effect diagram, often called a “fishbone” diagram, can help in brainstorming to identify possible causes of a problem and in sorting ideas into useful categories. A fishbone diagram is a visual way to look at cause and effect. It is a more structured approach than some other tools available for brainstorming causes of a problem (e.g., the Five Whys tool). The problem or effect is displayed at the head or mouth of the fish. Possible contributing causes are listed on the smaller “bones” under various cause categories. A fishbone diagram can be helpful in identifying possible causes for a problem that might not otherwise be considered by directing the team to look at the categories and think of alternative causes. Include team members who have personal knowledge of the processes and systems involved in the problem or event to be investigated. Directions: The team using the fishbone diagram tool should carry out the steps listed below.
  • 2. ● Agree on the problem statement (also referred to as the effect). This is written at the mouth of the “fish.” Be as clear and specific as you can about the problem. Beware of defining the problem in terms of a solution (e.g., we need more of something). ● Agree on the major categories of causes of the problem (written as branches from the main arrow). Major categories often include: equipment or supply factors, environmental factors, rules/policy/procedure factors, and people/staff factors. ● Brainstorm all the possible causes of the problem. Ask “Why does this happen?” As each idea is given, the facilitator writes the causal factor as a branch from the appropriate category (places it on the fishbone diagram). Causes can be written in several places if they relate to several categories. ● Again asks “Why does this happen?” about each cause. Write sub-causes branching off the cause branches. ● Continues to ask “Why?” and generate deeper levels of causes and continue organizing them under related causes or categories. This will help you to identify and then address root causes to prevent future problems. Tips: ● Use the fishbone diagram tool to keep the team focused on the causes of the problem, rather than
  • 3. the symptoms. ● Consider drawing your fish on a flip chart or large dry erase board. ● Make sure to leave enough space between the major categories on the diagram so that you can add minor detailed causes later. ● When you are brainstorming causes, consider having team members write each cause on sticky notes, going around the group asking each person for one cause. Continue going through the rounds, getting more causes, until all ideas are exhausted. How to Use the Fishbone Tool for Root Cause Analysis Disclaimer: Use of this tool is not mandated by CMS, nor does its completion ensure regulatory compliance. ● Encourage each person to participate in the brainstorming activity and to voice their own opinions. ● Note that the “five-whys” technique is often used in conjunction with the fishbone diagram – keep asking why until you get to the root cause. ● To help identify the root causes from all the ideas generated, consider a multi-voting technique such as having each team member identify the top three root causes. Ask each team member to place three tally marks or colored sticky dots on the fishbone next to what they believe are the root causes that could potentially be addressed.
  • 4. Examples: Here is an example of the start of a fishbone diagram that shows sample categories to consider, along with some sample causes. Here is an example of a completed fishbone diagram, showing information entered for each of the four categories agreed upon by this team. Note, as each category is explored, teams may not always identify problems in each of the categories. Facts gathered during preliminary investigation: ● Time of fall: change of shift from days to evenings ● Location of fall: resident’s bathroom ● Witnesses: resident and aide ● Background: the plan of care stipulated that the resident was to be transferred with two staff members, or with one staff member using a sit-to-stand lift. ● Information from interviews: the resident was anxious and needing to use the bathroom urgently. The aide was helping the resident transfer from her wheelchair to the toilet, without using a lift, and the resident fell, sustaining an injury. The aide stated she did not use the lift because the battery was being recharged, and there was no extra battery available. The aide stated she understood that the resident could be transferred with assist of one. ●
  • 5. Disclaimer: Use of this tool is not mandated by CMS, nor does its completion ensure regulatory compliance. With this information, the team proceeded to use the fishbone diagram to better understand the causes of the event. The value of using the fishbone diagram is to dig deeper, to go beyond the initial incident report, to better understand what in the organization’s systems and processes are causing the problem, so they can be addressed. In this example, the root causes of the fall are: ● There is no process in place to ensure that every lift in the building always has a working battery. (One battery for the lift on this unit is no longer working, and the other battery was being recharged.) ● There is no process in place to ensure timely communication of new care information to the aides. (New transfer information had not yet been conveyed to the aide. The aide’s “care card” still indicated transfer with assist of one for this resident.) The root causes of the event are the underlying process and system problems that allowed the contributing factors to culminate in a harmful event. As this example illustrates, there can be more than one root cause. Once you have identified root causes and contributing factors,
  • 6. you will then need to address each root cause and contributing factor as appropriate. For additional guidance on following up on your fishbone diagram findings, see the Guidance for Performing RCA with Performance Improvement Projects tool. You Get What You Pay For: Roofing Teams and Motivation Case Author: Katherine Breward Online Pub Date: January 04, 2021 | Original Pub. Date: 2021 Subject: Compensation Management, Health & Safety Management, Small Business Management Level: | Type: Experience case | Length: 1639 Copyright: © Katherine Breward 2021 Organization: fictional/disguised | Organization size: Small Region: Northern America | State: Industry: Construction of buildings| Specialized construction activities Originally Published in: Publisher: SAGE Publications: SAGE Business Cases Originals
  • 7. DOI: http://dx.doi.org/10.4135/9781529743371 | Online ISBN: 9781529743371 © Katherine Breward 2021 This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes. 2021 SAGE Publications Ltd. All Rights Reserved. The case studies on SAGE Business Cases are designed and optimized for online learning. Please refer to the online version of this case to fully experience any video, data embeds, spreadsheets, slides, or other resources that may be included. This content may only be distributed for use within Texas A. http://dx.doi.org/10.4135/9781529743371 SAGE © Katherine Breward 2021 SAGE Business Cases Page 2 of 5 You Get What You Pay For: Roofing Teams and Motivation
  • 8. Abstract Okwaho runs a roofing company that has seen a dramatic increase in workplace accidents and injuries. In the same timeframe he introduced team-based bonuses based on timely project completion. He considers the role that his newly designed compensation system may play in motivating safety behavior. Okwaho further considers how to balance his profitability and productivity targets with community needs and socially and legally responsible management practice. Case Learning Objectives By the end of this case, students should be able to: • apply the expectancy and equity theories of motivation in order to assess the relative merits of an incentive system; • evaluate the link between incentive system design and safety behaviors; • design incentive systems to balance productivity and safety- based priorities; • assess the benefits and drawbacks associated with temporary project teams. Blood, Tears, Questions, and Other Unfortunate Developments Okwaho walked up the path to a small, tidy home on his First Nations urban reserve and reluctantly knocked on the door. Chances were the community had already relayed the bad news while he’d been at the hospital
  • 9. with Joseph, but regardless he felt a moral obligation to face Joseph’s mother directly and explain the accident. Joseph was a 19-year-old who worked for Okwaho as a roofer. He had been hired three months previously. It had been his first fulltime job. Now, after Joseph’s terrible fall today, resulting in a badly broken arm, it was unclear whether he would ever regain enough mobility to be able to work as a roofer again. Okwaho did not have to wait long on the porch. Within moments Joseph’s mother answered and Okwaho’s heart fell. He could see by her red-rimmed eyes and wet face that she had been crying. She knew about the accident already. Other family members quickly crowded around her supportively, looking at him. Okwaho had trouble meeting their eyes. He felt like he’d failed them, his new employee, and their entire community. “May I come in?” he asked gently, despite his trepidation. The door opened further and he went into the warm home, trying to find some way to explain what had happened. Later, at the office, Okwaho looked over this latest accident report and sighed to himself. He knew it looked bad, especially given the company’s other recent safety issues. People might think he was an irresponsible business owner, but Okwaho had provided detailed safety training and the needed harnesses and other personal protective equipment were always available on job sites. He just couldn’t understand it. Joseph was a good kid who paid close attention to instructions. Why hadn’t he been harnessed in properly? Okwaho felt terrible for Joseph and his family, but he was also worried about his ability to staff upcoming jobs. The injured worker would be away for an indefinite period. This was the third significant accident in five months, and it was simply unacceptable. Something was going very wrong with
  • 10. his roofing work teams. He would need to fix it before more people got hurt, but how? Data 1. Occupational Injury Rate for Construction Workers, 2015–Present Click here to view the online version of this case for optimal experience of interactive data embeds. Okwaho’s Team Strategy SAGE © Katherine Breward 2021 SAGE Business Cases Page 3 of 5 You Get What You Pay For: Roofing Teams and Motivation Okwaho owned and managed a small roofing company. He had 19 fulltime workers, 16 of whom did roofing work and three of whom were involved in activities such as sales, marketing, scheduling, bookkeeping, and administration. Among the roofers, five people had more than five years of experience each and were highly skilled and able to lead teams. The remaining 11 were less experienced. They took instructions from the senior members of the team on each project. Of those 11, four were extremely new, having worked in roofing for less than a year. Okwaho considered that group of four, none of whom were over age 21, to be “the kids.” When he received a new job, Okwaho would select the employees with the right skills (some roofing jobs
  • 11. were more difficult or technically complex than others), and then he would create a self-managed project team. The team, which could have anywhere from three to eight people, would work together until the project was complete and then they would move on to the next one. Okwaho tried to balance the teams such that they had adequate supervision and the “kids” were well placed to learn from others with more experience, but he also considered individual personalities and personal preferences for commercial versus residential work. Even with those considerations, the team composition varied tremendously from one project to the next so people wouldn’t work with exactly the same colleagues from one day or week to the next. The Backlog and Incentives Five months earlier Okwaho had noticed that many of the projects were taking longer than expected. This created scheduling problems as jobs got backlogged. Customers got upset, in particular those whose contracts involved temporarily removing entire sections of roof. Customers doing planned renovations were especially adamant about having all the work done before winter. Nobody wanted roof work performed once the snow began to fly! In fact, most of their winter business came as a result of emergency repairs on roofs damaged by winter storms. In response to the backlogs, Okwaho decided to create a new incentive. Before deciding on a specific bonus, he read about expectancy theory and equity theory. These theories made intuitive sense to him. Expectancy theory simply stated that in order for people to be motivated certain conditions needed to be met. First, people needed to believe that their level of effort was positively
  • 12. related to their performance (basically, if they try harder, they will do better). Then, they needed to believe that effort would lead to rewards. Finally, they needed to believe that the rewards offered would be relevant and personally valuable to them. Equity theory was similarly straightforward. It stated that people compare their own efforts and rewards to the efforts and rewards of others. In addition to comparing themselves to others they also compare their effort/ reward balance with prior jobs they have had and even their preconceived expectations. Inequity (such as another person needing to work much less hard to earn the same amount) makes people unhappy and prone to slacking off, leaving the organization, or distorting their perceptions of themselves or others. Perceived equity, by contrast, is motivating. After much thought, Okwaho decided on a team bonus. He would provide each project team with a target completion date (as usual), but now if they met that deadline the entire team would get a cash bonus. If they did not meet the deadline for any reason other than weather delays, there was no bonus. If delays were caused by weather, they were given an extension that was equivalent to the missed time. The bonus depended on the project size and scope but ranged from USD 20 per team member for modest residential projects requiring only one or two days to USD 150 per person for extremely large corporate projects requiring weeks. The bonus was generally well received, although several senior employees expressed surprise and dismay that the “kids” would get the same as they would. Regardless, the incentive seemed to accomplish its goals.
  • 13. Over the five-month period, the percentage of projects completed on time increased from 63% to 87%. Okwaho could understand why. Last time he had visited a job site he had noticed the senior roofers hurrying the new kids up to make sure the job got done in time for them all to get a bonus. The new kids had looked tired and harried but they had gotten it done! Unfortunately, they’d had to replace a few shingles during the quality inspection, because in their haste they hadn’t been placed quite properly, but it was still done on time. Initially, Okwaho had been thrilled with the success of his team incentive. He couldn’t help but notice, however, SAGE © Katherine Breward 2021 SAGE Business Cases Page 4 of 5 You Get What You Pay For: Roofing Teams and Motivation that in the same five-month period three workers had been injured. One, Joseph, had fallen off a steep rooftop while trying to get a tool that was just out of reach. The fall should never have happened, but he had not been properly harnessed in with a tie-line. Okwaho did not understand how the others on the worksite could have missed that— they were supposed to take responsibility for watching out for the “kids.” Another worker, one with nine months of experience, had cut off two fingers after failing to install the safety guard on a cutting tool. A third worker had been hit in the head when a colleague decided to throw some excess materials off the
  • 14. roof to hasten clean-up. He hadn’t seen his coworker down below and the man had suffered a concussion. There had even been an unusual driveway incident. One of his employees had hit a parked, riderless child’s bicycle while rushing to deliver some roofing materials to the site. Nobody was hurt, and Okwaho had bought a new bike for the outraged parents of the owner, but it was oddly careless of the worker. All of these incidents were also strange because in the two years before that they had only had one significant accident. Okwaho wondered if there could be any connection between his incentive program and the recent poor safety record. After some consideration he realized that he needed to rethink things. He decided to … Discussion Questions • 1. Evaluate Okwaho’s existing bonus system through the lens of expectancy theory and equity theory. What are the strengths and weaknesses of the incentive plan when viewed through those lenses? • 2. Do you think the new incentive plan is impacting the safety of this workplace? Explain your reasoning. • 3. What types of team incentive would maximize both efficiency and safety while maintaining a respectful workplace? Explain why your strategy would be effective. • 4. What are the benefits and drawbacks of Okwaho’s self-directed project team structure? Is it a good
  • 15. choice for his business? Explain your answer. Further Reading Liccione, W. 2007. A framework for compensation plans with incentive value. Performance Improvement, 46(2), 16–21. Teo, E. , Ling, F. , & Chong, A. 2005. A framework for project managers to manage construction safety. International Journal of Project Management, 23(4), 329–341. http://dx.doi.org/10.4135/9781529743371 SAGE © Katherine Breward 2021 SAGE Business Cases Page 5 of 5 You Get What You Pay For: Roofing Teams and Motivation Causes Purpose People Process Effect no navigation aids no training
  • 16. Problem Performance Resources & Environment Policies & Practices Purpose · Mission · Vision · Strategic goals · Values · Culture People · Trained · Requisite knowledge, skills, abilities, experience · Organizational structures/team Process · Work design · Instructional/job aids · Job descriptions · Work procedures · schedule Performance · Measurements · Standards · Behaviors
  • 17. Policies & Practices · Compliance guidelines · Employment laws · Company policies Resources & Environment · Budget · Equipment · Materials · Time · Working conditions · Work space · Corrective Action Plan Causal Factor Issue to fix What to fix Urgency (1= High; 2= medium; 3= low) How to fix Who will do the fix When will it be fixed Purpose