2. Social Media Marketing
- The use of social media platforms to promote a product or service
- Engaging users and audiences
- Draw engagements by:
- Researching on target audience demographics
- Knowing current trends
7. Organic Reach
- The number of people that see your posts without paying to promote them
- More cost-effective than paid reach
Variables:
- subscriber count will also have an impact on your results
8. Social Media Metrics
From Mimic Social:
● Awareness - Followers, Impressions, Mentions
○ Followers - The number of people who have liked your page, subscribed to your channel, or otherwise
chosen to get updates from you
○ Impressions - The number of views your content has received
○ Mentions - The number of comments and posts made by other people that mention your business
● Engagement - Comments, Reactions, Shares, Clicks
○ Comments - The number of comments made on your posts
○ Reactions - Includes likes, loves or other reaction buttons clicked on your posts
○ Shares - The number of times people have shared your post with others
○ Clicks - The number of times someone has clicked on your post
● Sales - Conversions, Purchases, Revenue
○ Conversions - The number of times a customer completes a desired action on your site
○ Purchase - The number of times a customer gives you money for your product
○ Revenue - The amount of money that you receive for your products or services, not including sales tax
