SlideShare a Scribd company logo
1 of 57
New Or Old? The Future Of Media? Ciarán Norris, Director: Search, Affiliate & Social Media
Does The Future Look Like This?
What Does The Future Look Like? ,[object Object],[object Object],[object Object],[object Object]
What Is Old Media?
gastev  on  flickr
kb35 on  flickr
Joao Pedro,  uai ! on  flickr
What Unites These?
Centralised Production Phillie  Casablanca on  flickr
Centralised Distribution elisasizzle  on  flickr
One To Many Model jem  on  flickr
Massive Ad Revenue yomanimus  on  flickr
What’s Changing?
50 Million Audience In: 38 Years Filmore  Photography on  flickr
50 Million Audience In: 13 Years dailyinvention  on  flickr
50 Million Audience In: 4 Years rileyroxx  on  flickr
50 Million Audience In: 3 Years jjuanpol  on  flickr
50 Million Audience In: 2 Years jaycameron  on  flickr
So What Is New Media?
New Media  Is Only  New If  You’re Old
So What Does This Mean?
Source: Oxyweb.co.uk & Alexa
10 Of Top 20 Sites Are Social Source: Alexa
10 hours of video uploaded to YouTube every minute Facebook would be the 5 th  largest country in the world Over 133 million blogs created since 2002 15-24 yr olds spend 2.14 billion minutes per month on Bebo 800 million photos uploaded to Facebook every month Social media sites are 5 of top 10 most popular globally Sources include TechCrunch, Facebook, Wikipedia, Technorati, Bebo, Alexa
Is Old Media Dying?
ReservasdeCoches.com  on  flickr 2009 Q1 = $51m Loss
2008 = £2.55bn Loss Indiewench  on  flickr
Source: Roy  Greenslade /The Guardian UK Newspapers Since Jan 08
So Social Media’s Winning?
 
 
 
Source: Read Write Web 100% Of Inventory For Sale 2008 = $25m
Jonsson  on  flickr 3% Of Inventory For Sale 2008 = $500m Loss
 
 
 
 
 
 
 
 
 
 
 
 
 
1/18 Of 100m Videos Are UGC
So What Does This Mean?
Social media allows people to maintain a wider circle of friends than ever before, and talk to all of them more easily than ever before… But they still like to talk about the same stuff.
People Don’t Change, Tech Does
But They’ll  Sort It Out,  Won’t They?
22 Million Views $0 Revenue
D’OH!
D’OH!
Questions ? ,[object Object],[object Object],[object Object],- bast - on flickr Questions
Ciarán Norris, ciaran.norris@altogetherdigital.com

More Related Content

What's hot

Social Media Quiz
Social Media QuizSocial Media Quiz
Social Media Quiz
Qwizdom UK
 
How Much Is Too Much?
How Much Is Too Much?How Much Is Too Much?
How Much Is Too Much?
Monty Bassin
 
Social Media & The Film Industry
Social Media & The Film IndustrySocial Media & The Film Industry
Social Media & The Film Industry
Brandon LeClair
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
Nathan Roth
 

What's hot (20)

Social media quiz
Social media quizSocial media quiz
Social media quiz
 
Bathcamp #8: Quiz Of The Year
Bathcamp #8: Quiz Of The YearBathcamp #8: Quiz Of The Year
Bathcamp #8: Quiz Of The Year
 
Social Networking - a light review for university staff
Social Networking - a light review for university staffSocial Networking - a light review for university staff
Social Networking - a light review for university staff
 
Social Media Quiz
Social Media QuizSocial Media Quiz
Social Media Quiz
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
How Much Is Too Much?
How Much Is Too Much?How Much Is Too Much?
How Much Is Too Much?
 
Modern Day Technologies: Changing the Way Millennials Consume Television
Modern Day Technologies: Changing the Way Millennials Consume Television Modern Day Technologies: Changing the Way Millennials Consume Television
Modern Day Technologies: Changing the Way Millennials Consume Television
 
Audience proposal
Audience proposalAudience proposal
Audience proposal
 
Social Media Revolution (Slimmed Down)
Social Media Revolution (Slimmed Down)Social Media Revolution (Slimmed Down)
Social Media Revolution (Slimmed Down)
 
Pr and you tube
Pr and you tubePr and you tube
Pr and you tube
 
introduction to social media for the film industry
introduction to social media for the film industryintroduction to social media for the film industry
introduction to social media for the film industry
 
Out of the Fishbowl
Out of the FishbowlOut of the Fishbowl
Out of the Fishbowl
 
Participatory Free Market
Participatory Free MarketParticipatory Free Market
Participatory Free Market
 
Flipbook
FlipbookFlipbook
Flipbook
 
Trendwatching & Libraries
Trendwatching & LibrariesTrendwatching & Libraries
Trendwatching & Libraries
 
Social Media & The Film Industry
Social Media & The Film IndustrySocial Media & The Film Industry
Social Media & The Film Industry
 
Global Abundance Manifesto - #GAM - Example
Global Abundance Manifesto - #GAM - ExampleGlobal Abundance Manifesto - #GAM - Example
Global Abundance Manifesto - #GAM - Example
 
Webstock Bob Rapp
Webstock  Bob RappWebstock  Bob Rapp
Webstock Bob Rapp
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?
 

Viewers also liked (6)

How Media Consumption Has Changed Since 2000
How Media Consumption Has Changed Since 2000How Media Consumption Has Changed Since 2000
How Media Consumption Has Changed Since 2000
 
Interpersonal Skills for Managers – Psychology in Business
Interpersonal Skills for Managers – Psychology in BusinessInterpersonal Skills for Managers – Psychology in Business
Interpersonal Skills for Managers – Psychology in Business
 
Community = Strategy + Engagement
Community = Strategy + EngagementCommunity = Strategy + Engagement
Community = Strategy + Engagement
 
Why People Resist Change
Why People Resist ChangeWhy People Resist Change
Why People Resist Change
 
Management Effectiveness
Management EffectivenessManagement Effectiveness
Management Effectiveness
 
Basic concept of management
Basic concept of managementBasic concept of management
Basic concept of management
 

Similar to Old Or New? The Future Of Media?

Marketing in the Social Environment
Marketing in the Social EnvironmentMarketing in the Social Environment
Marketing in the Social Environment
John Stewart
 
Sbs Why Were Getting Social
Sbs   Why Were Getting SocialSbs   Why Were Getting Social
Sbs Why Were Getting Social
juliansteedman
 
Social media FBLA presentation
Social media FBLA presentationSocial media FBLA presentation
Social media FBLA presentation
Angela Lechtenberg
 

Similar to Old Or New? The Future Of Media? (20)

MBA PG - MTA e-Business | Social Media
MBA PG - MTA e-Business | Social MediaMBA PG - MTA e-Business | Social Media
MBA PG - MTA e-Business | Social Media
 
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
 
Marketing in the Social Environment from Yacht Brokerage University 201
Marketing in the Social Environment from Yacht Brokerage University 201Marketing in the Social Environment from Yacht Brokerage University 201
Marketing in the Social Environment from Yacht Brokerage University 201
 
Marketing in the Social Environment
Marketing in the Social EnvironmentMarketing in the Social Environment
Marketing in the Social Environment
 
10 Eye-Popping Facts About Facebook from SeeWhy
10 Eye-Popping Facts About Facebook from SeeWhy10 Eye-Popping Facts About Facebook from SeeWhy
10 Eye-Popping Facts About Facebook from SeeWhy
 
SBS Why Were Getting Social
SBS   Why Were Getting SocialSBS   Why Were Getting Social
SBS Why Were Getting Social
 
Sbs Why Were Getting Social
Sbs   Why Were Getting SocialSbs   Why Were Getting Social
Sbs Why Were Getting Social
 
Social media FBLA presentation
Social media FBLA presentationSocial media FBLA presentation
Social media FBLA presentation
 
(2010) Social Media Networking for Seniors
(2010) Social Media Networking for Seniors(2010) Social Media Networking for Seniors
(2010) Social Media Networking for Seniors
 
Oxford social media workshop
Oxford social media workshopOxford social media workshop
Oxford social media workshop
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
What Is Social Media In 2010
What Is Social Media In 2010What Is Social Media In 2010
What Is Social Media In 2010
 
Wtf Is SM Now
Wtf Is SM NowWtf Is SM Now
Wtf Is SM Now
 
Audience research (2)
Audience research (2)Audience research (2)
Audience research (2)
 
Volunteerism in the Digital Age: Maximizing Technology for Volunteer Engagement
Volunteerism in the Digital Age: Maximizing Technology for Volunteer EngagementVolunteerism in the Digital Age: Maximizing Technology for Volunteer Engagement
Volunteerism in the Digital Age: Maximizing Technology for Volunteer Engagement
 
Social media
Social mediaSocial media
Social media
 
Social Media and the Olympics: Change, Social Media and London 2012
Social Media and the Olympics: Change, Social Media and London 2012Social Media and the Olympics: Change, Social Media and London 2012
Social Media and the Olympics: Change, Social Media and London 2012
 
Social media 101 Workshop
Social media 101 WorkshopSocial media 101 Workshop
Social media 101 Workshop
 
Social Media for non profit
Social Media for non profitSocial Media for non profit
Social Media for non profit
 
Open: Where We're Going Next
Open: Where We're Going NextOpen: Where We're Going Next
Open: Where We're Going Next
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Recently uploaded (20)

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 

Old Or New? The Future Of Media?