Some prospects couldn't wait to run our ads. Others just ran. Known for his unconventional approach to marketing problems, Allen Kay is founder and former CEO of Korey Kay Advertising. He is now working on branding, positioning and creative projects. Allen can be reached at 212-917-6922. email allen@allenSkay.com com website allen@allenSkay.com

1. THEY DIDN’T
LISTEN.

2. The following work was done for potential clients with the intention of making them
household names. Unfortunately, they decided not to take our advice.
We bear them no hard feelings. In fact, wewished them success.
And if they had ever come around again, they may have achieved some.
(Okay, maybe a little hard feelings.)

3. FIT was a fitness cable station for women. May have been turned off by our obvious lack of gym memberships.

4. SaleSafari.com was an online marketplace that never made it online. We bid, but they didn’t buy.

5. Regus is in the office space business. You supply a business, they supply anything and everything else.
The non-decision makers loved us.

6. EZ STREET is a company based in Florida. They liked what they heard.
After September 11th, decided to go with a local agency.

7. See EZ STREET.

8. PULTE is a builder of communities around the country.
Since they are building on once Native American soil, the tepee ad buried us.

9. Extraordinary people. Thought we should say that in every headline. Picked an agency that did.

10. Gore-Tex is a company that could survive without advertising.
Although, that didn’t stop them from calling us in three times.

11. This is the last campaign we presented to Royal Olympic Cruises before they sailed off into the sunset.

12. Had the business briefly until the entire country of South Korea went kaput.
We got along very well until we mentioned that we wanted to be paid.

13. They chose another agency over us. A few months later they declared bankruptcy. Coincidence? Possibly.

14. Korey, Kay & Partners celebrated its 32nd anniversary in February, 2015.
Over the years we’ve encountered many companies who’ve liked what we had to say
enough to hire us. Some just born like Virgin Atlantic Airways, Wynn Resorts,
Celebrity Cruises and Comedy Central. Others had been around for a bit. IBM, Almay,
Stuart Weitzman, Vonage. In March, we decided 32 years was long enough to prove
we could run an advertising agency. Many prospects after seeing our thoughts,
took a pass. We thought nothing of it. We just had a few more ads to put in this book
Allen Kay is now independent, doing special branding, positioning and creative
projects. allen@allenSkay.com. 917-699-2602. Neil Leinwohl decided to concentrate
on his art. Amazing paintings, photography, poetry and writing. You should take a
deep breath and a good long look. http://neil-leinwohl.squarespace.com.