BUSINESS RESEARCH METHOD

1. BUSINESS RESEARCH METHOD
1. “motivation research “ is an important type of which form of
research?
a) Quantitative research
b) Qualitative research
c) Applied research
d) Fundamental research
Ans : b)Qualitative research
2. Which of the following is not a problem associated with the
observational studies?
a) The main conclusion may be invalid because of the
confounding effects of uncontrolled variables
b) Estimates may be biased because of non-random sampling
c) Observations have to be taken on groups of individuals
rather than on individuals themselves
d) None of the above
Ans: d) none of the above
3. Which of the following research method requires a researcher to
freely pick up a problem, redesign the enquiry as he proceeds and
is prepared to conceptualize as he wishes?
a) Historical research
b) Conclusion- oriented research
c) Decision-oriented research
d) None of the above
Ans: b)conclusion- oriented research
4. Which kind of research sampling can be used to obtain a
representative sample?

2. a) Stratified sampling
b) Quota sampling
c) Systematic sampling
d) Simple random sampling
Ans: a) stratified sampling
5. Which sampling procedure gives each item an equal probability
of being selected?
a) Simple random sampling
b) Quota sampling
c) Stratified sampling
d) Systematic sampling
Ans: a) simple random sampling
6. Which sampling is also known as purposive or non-probability
sampling?
a) Multi-stage sampling
b) Deliberate sampling
c) Area sampling
d) Sequential sampling
Ans: b) deliberate sampling
7. Which method implies the collection of information by way of
investigator’s own examination, without interviewing the
respondents?
a) Schedule method
b) Observation
c) Posting questionnaire
d) None of the above

3. Ans: b) observation
8. Which type of research method is most appropriate when the
focus of the research Is subjective experience?
a) Pre-empirical
b) Descriptive method
c) Experimental method
d) Qualitative method
Ans: d) qualitative method
9. The process of describing a culture or way of life from a folk
peoples point of view is
a) Sociometry
b) Ethnomethodology
c) Ethnography
d) Photography
Ans: c) ethnography
10. who called ethnography as a thick description?
a) Clifford geertz
b) Rosenhen
c) J.l Moreno
d) Ervinng goffman
Ans: a) Clifford geertz
11. Which type of research method does media most commonly
used?
a) Secondary analysis
b) Content analysis

4. c) Unobtrusive measures
d) Natural experiment
Ans: b) content analysis
12. Oral history forms of part of which of the following methods
of historiography?
a) Private source
b) Secondary source
c) Running records
d) Recollections
Ans: d) recollections
13. Which of the following is also called archival data?
a) Private source
b) Secondary source
c) Running records
d) Recollections
Ans: a) private source
14. Which of the following is not a form of evaluation research?
a) Need assessment
b) Process evaluation
c) Context evaluation
d) Program evaluation
Ans: d) program evaluation

5. 15. Ethnomethodology, the study of commomsense knowledge
and an ethnographic technique was popularized by which
sociologist in the late 1960s?
a) P.v young
b) Erving goffman
c) Hafold garfinkel
d) Chapin
Ans: c) hafold garfinkel
16. Which of the following are the type of research paper?
a) Analytical paper
b) Argumentative paper
c) Both
d) None
Ans: c) both
17. The major benefits of participation in the workshop are
a) Development of skills
b) Clarification of educational and career goals
c) Enhanced preparation for future career (lecturer, manager
etc,)
d) All the above
Ans: d) all the above
18. The objectives of the work shop are to
a) Define and refine the problem of enhancing and expanding
the opportunities for researcher
b) Consider alternative models of research through
presentation of model programmes

6. c) Both of them
d) None of them
Ans: c) both of them
19. The list of the source of information used or consulted in
thesis which occurs at the end of the thesis is known as
a) Introduction
b) Bibliography
c) Conclusion
d) Body text
Ans: b) bibliography
20. The place to make recommendations or state ideas for
further research is
a) Introduction
b) Bibliography
c) Conclusion
d) Body text
Ans: c) conclusion
21. A summary of a body of information Is
a) Introduction
b) Preface
c) Abstract
d) Conclusion
Ans: c) abstract
22. Which of the following are the types of abstract ?
a) Descriptive abstract

7. b) Informative abstract
c) Both (a) and (b)
d) None
Ans: c) both (a) and (b)
23. The types of abstract which summarizes the key information
from every major section in the body of the thesis is
a) Descriptive abstract
b) Informative abstract
c) Scientific abstract
d) None of the above
Ans: b) informative abstract
24. Which one of the following is the method of data collection?
a) Warranty cards
b) Distributor or store audits
c) Pantry audits
d) All of the above
Ans: d) all of the above
25. In research T.A.T stands for
a) Thesis applied technology
b) Teacher apprehension test
c) Teaching aptitude test
d) Thematic appreciation test
Ans: d))thematic appreciation test
26. In research H .I.T stands for
a) Higher information technology

8. b) Holtzman inkblot test
c) Horseman information test
d) Hindustan intergrated technology
Ans: b) holtzman inkblot test
27. Who said ,” in collection of statical data common sense is
the chief requisite and experience the chief teacher “ ?
a) A.L Bowley
b) P.V Young
c) H. Odum
d) Burgess
Ans: a) A.L Bowley
28. Who has developed and idea of t-test ?
a) Joseph sandler
b) Sir william s gosset
c) James l.murphy
d) None of the above
Ans: b) sir william s gusset
29. Who was the first man to use the term “ variance “?
a) R.A. Fisher
b) James L Murphy
c) Donald L. Harnett
d) None of these
Ans: a) R.A Fisher
30. U – test is popularly known as
a) Wilcoxon-manny-whiney test

9. b) Information non –parametric
c) Distribution –free test
d) Fisher Irwin test
Ans : a)wilcoxon- many-whiney test
31. Which one of is an odd in the process of research writing
a) Logical analysis of the topic
b) Preparation of the rough draft
c) Preparation bibliography
d) Writing the final draft
Ans:b) preparation of the rough draft
32. Which of the following is not correct?
a) Observation is regulated perception
b) It is same as un conscious inference
c) It consists in collecting the fact
d) Its accuracy depends on the power of sensory organs
Ans: b) it is same as unconscious inference
33. Independent variables are not manipulated in
a) normative researches
b) ex-post facto researches
c) both (a) and (b)
d) none of the above
Ans: c) both (a) and (b)
34. field study is related to
a) real life situations
b) experimental situations

10. c) laboratory situations
d) none of the above
Ans: a) real life situations
35. who is regarded as the father of scientific social surveys?
a) Darwin
b) Best
c) Both (a) and (b)
d) None of the above
Ans: c) both (a) and (b)
36. Validity of a research can be improved by
a) Eliminating extraneous factors
b) Taking the true representative sample of the population
c) Both of the above measures
d) None of the above
Ans: c) both of the above measures
37. The process not needed in experimental research is
a) Observations
b) Controlling
c) Manipulation and replication
d) Reference collection
Ans: d) reference collection
38. A researcher divides his population into certain gropus and
fixes the size of the sample from each group. It is called
a) Stratified sample
b) Quota sample

11. c) Cluster sample
d) All of these
Ans: b) quota sample
39. A researcher selects only 10 members as a sample from the
total population of 5000, his research could be considered good if-
a) He was a good researcher
b) He was guided by his supervisor
c) The population was homogeneous
d) All of the above
ans: c) the population was homogeneous
40. A research problem is feasible only when
a) It is researchable
b) It is new and adds something to knowledge
c) It has utility and relevance
d) All of the above
Ans: d) all of the above
41. A researcher selects a probability sample of 100 out of the
total population. It is
a) A cluster sample
b) A random sample
c) A stratified sample
d) A systematic sample
Ans: b) a random sample
42. While writing research report a researcher

12. a) Must not use the numerical figures in numbers in the
beginning of sentences
b) Must arrange it in logical, topical, and chronological order
c) Must compare his results with those of the other studies
d) All of the above
Ans: d) all of the above
43. A researcher wants to study the future of the congress I IN
INDIA. For the study which tool is most appropriate for him?
a) Questionnaire
b) Schedule
c) Interview
d) Rating scale
Ans: a) questionnaire
44. Bibliography given in a research report
a) Helps those interested in further research and studying the
problem from another angle
b) Makes the report authentic
c) Shows the vast knowledge of the researcher
d) None of the above
Ans: a) helps those interested in further research and studying the
problem from another angle
45. The historical research is different from experimental
research in the process of
a) Replication
b) The formulation of the hypothesis
c) The hypothesis testing

13. d) All of the above
Ans: d) all of the above
46. If you are doing experiment on a large group of sample
which method of controlling will you adopt?
a) Matching
b) Randomization
c) Elimination and matching both
d) Elimination
Ans: b) randomization
47. Who defined research as a” systematized effort to gain new
knowledge “?
a) Earnest grimshaw
b) D. slesinger and M. Stephenson
c) Redman & mory
d) R.G.Ralph
Ans: c) redman & mory
48. What are the types of descriptive research ?
a) Survey test
b) Questionnaire survey
c) Interview survey
d) All the above
Ans:d) all the above
49. Which technique of research is applied in educational
sociology?
a) Laboratory experiments

14. b) Field experiments
c) Field studies
d) Historical researches
Ans:c) field studies
50. The best measuring tool for research is
a) Well-standardized
b) Highly reliable
c) Highly valid
d) Both sufficiently reliable and sufficiently valid
Ans:d) both sufficiently reliable and sufficiently valid