John Galliano made his debut runway show for Maison Margiela. He walked in his signature unusual style with wild hair and gloves. The collection featured Margiela's signature minimalism alongside Galliano's flamboyant touches. Galliano had left Dior after 15 years and faced backlash for antisemitic comments, but his Margiela show was a success with celebrities in attendance. Maison Margiela has seen increased sales since hiring Galliano, demonstrating that prominent designers boost sales more than anonymity.
1. TRANSLATION FOR FRENCH FASHION JOURNALIST– JOHN GALLIANO / MAISON MARGIELA
Avec une démarche de crapaud, des cheveux de Troll et des gants de
vaisselle, John Galliano a réussi à créer l’événement avec son premier
défile prêt-à-porter pour Maison Margiela. Les gens too cool for school
qui ont pu assister au show ont pu aussi profiter de la collection toujours
empreinte de minimalisme et de déconstruction chère à l’ancien King of
Dior. Ils ont eu aussi le privilège de découvrir le designer anglais dans la
tenue d’esthéticienne chère à Maison Margiela.
John Galliano, parti de la grande maison française Dior, avec pertes et
fracas après 15 ans, est enfin sorti de sa période de disgrâce fashion. Il a
malgré tout tenu à faire son comeback lors de la London Fashion week,
évitant ainsi de croiser la team LVMH. Chaque chose en son temps. Mais
le succès a été au rendez-vous. Celui accusé d’agression antisémite s’est
vu réhabilité et a déplacé les foules pour ce #MargielaMonday : Anna
Wintour, Kate Moss, Christopher Bailey, Albert Elbaz, etc.
Maison Margiela, qui a coupé son « Martin » du nom, a connu une
augmentation des ventes avec l’arrivée de Galliano. La starification des
directeurs artistiques rapporte décidément bien plus que l’anonymat. Mais
John Galliano a su faire revivre les codes de la Maison en y apportant sa
touche. Cette collection Artisanal était un unique mélange de minimalisme
à la Martin et du bariolé à la John. Des longueurs, du velours et des
transparences, du noir avec des pointes de moutarde et enfin des bérets
à la Blanche Dubois. Un défile presque science fiction.
With his characteristic walk, his wild and unkempt hair and his washing-
up gloves, John Galliano certainly succeeded in making a statement with
his first ready-to-wear fashion show for 'Maison Margiela'. The 'too cool
for school' fraternity that were able to attend the event, were also
fortunate enough to be able to witness his latest collection which
encompassed minimalist and de-constructed overtones reminiscent of his
cherished King of Dior era. They also had the opportunity to discover the
English designer wearing the fashion house's distinct white tunic (similar
to that of a beautician), something close to everyone's heart at Maison
Margiela.
After leaving the Dior empire after 15 years, amidst a trail of losses and
personal disgrace, John Galliano has finally come out the other side.
Despite everything, it has been his mission to make a comeback at
London Fashion Week, whilst trying to avoid any crossing of paths with
the LVMH team. One step at a time. And success has certainly not been
easy. Having once been known for his hostile anti-Semitic views, John
Galliano seems to be a new man and has certainly wowed the crowds for
this #MargielaMonday, with high-profile supporters such as Anna Wintour,
Kate Moss, Christopher Bailey, Albert Elbaz etc.
Maison Margiela, which recently dropped 'Martin' from its trademark
name, has seen a huge increase in sales since Galliano's arrival. Big
name artists certainly have a bigger impact than those that choose to
remain anonymous. And Galliano certainly seems to have known how to
revive the fashion house with an injection of his own distinctive flair. The
latest collection has been a unique mix of minimalism à la Martin and
flamboyancy à la John. Long lines, velvet, see-through fabrics, blacks set
off with mustard tones and finally berets reminiscent of the Blanche
Dubois era. A fashion show that seemingly belongs in a science-fiction
movie.