5. The Hartwig Administration Building is located an extension of the
University of Michigan Athletic Ticket Office. This building contains
employees of the Michigan Athletics Department: Creative Services,
Communications, Marketing, Fan Experience, etc. It was constructed in
1911 under the original name Ferry Field Clubhouse and was renamed
in 1990 after Marie Dorothy Hartwig, the university’s first Associate
Director of Athletics for Women.
Hartwig has had three remodeling projects in the years 1925, 1984, and
2007 which has led to some areas of the building feeling disjointed
from others. The goals of this wayfinding system is to standardize the
signage in order to visually connect the entirety of Hartwig, allow for
ease of locating employees’ offices, and create an exciting atmosphere
for visitors in the Ticket Office.
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6. HAB Slab, named acronimically after Hartwig Administration Building,
is a slab serif display type inspired by its namesake building. On the
facade of Hartwig, there is a stone sign inscribed with “Administration
Building.” This stone writing offered the foundations of HAB Slab: all
caps, beveled corners, and thick serifs.
2
7.
8. Two fonts are featured in this wayfinding system, HAB Slab and
Gotham Medium. HAB Slab has been specifically created for this
project. It reflects Hartwig’s iconic stone “Administration Building”
sign in order emphasize the rich history of the University of Michigan
Athletics Department itself.
In contrast, Gotham represents the present and future of Michigan.
Gotham’s modern look highlights Michigan as we know it now, at the
cusp of innovation and progress. The sans serif font pairs well with
the slab serifs of HAB with its large counters and ease of readability
—
important for viewing signs from a long distance.
4
Body
Gotham Medium
9. The University of Michigan can be immediately recognized by its iconic
Maize and Blue color scheme. To complement these, a more subdued
secondary palette with a range of values is necessary. Featured in this
system are Hartwig Stone, The Rock Gray, and Huron Navy.
Michigan Maize
C-0 M-18 Y-100 K-0
Michigan Blue
C-100 M-60 Y-0 K-60
Hartwig Stone
C-8 M-8 Y-9 K-60
The Rock Gray
C-20 M-14 Y-12 K-40
Huron Navy
C-96 M-85 Y-47 K-58
5
10. 6
Like HAB Slab, the shape of the signage is inspired by the
Administration Building” stone sign. The four notched sides on
the stone sign are now graphically used as a frame for the interior
wayfinding elements. In usage, the frame should be in Huron Navy and
paired with a lighter background in the center content area.
Nameplate frame using
Hartwig Stone
Vertical frame using
Michigan Blue
“
11. 7
Directing to the connector between
Hartwig and Weidenbach Hall
16 in.
6 ft.
5 in.
1.4 ft.
Outdoor stone sign directing
pedestrians to the entrance
12. 8
6 in. 6 in.
6 in.
9.5 in.
Bathroom indicators
Stairs indicator
14. Marie Dorothy Hartwig (August 1, 1906–December 31,
2001), known by the nickname "Pete,” was an American
professor of physical education here at the University of
Michigan. She was the university's first associate director of
athletics for women and a lifelong advocate for education,
women's sports, and intercollegiate athletics. She was the
second woman inducted into the University of Michigan
Athletic Hall of Honor. She enrolled at the University of
Michigan and graduated in 1929 with a degree in literature.
Hartwig was for many years an instructor and lecturer in
physical education at Michigan's School of Education. In 1968,
she was promoted to associate professor, and she became a
full professor in 1969. She was acting director of physical
education for women from 1968 to 1970, when the men's and
women's departments were merged. When Michigan began
giving women's sports equal treatment in 1973 with the
passage of Title IX, Hartwig became the first associate director
of athletics for women, a position she held until she retired in
1976. She was granted professor emeritus status in June 1977.
Hartwig recalled former Michigan athletic director Fielding H.
Yost advocating "athletics for all," and Hartwig helped make
that phrase a reality at Michigan.
1.5 ft.
2.2 ft.
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