1. The Digital ParentSRI & ETTC’s FMCTY 2014
Alicia Mackall
Educational Technology Specialist
Twitter: @AliciaMackall

2. First Things First…
 Backchannel: todaysmeet.com/fmcty
 This presentation and additional
resources are available at
tinyurl.com/fmcty14

3. Let’s Consider…
 Who’s your audience?
o Internet access
o Language barriers
 Difference in delivery based on importance
 Accessibility
 Legality
 SOP

4. Website
 Ease of use, simple navigation, quick links
 Powerful search function
 Design
 Content (current, complete)
o Calendar
 Interactivity, encourage communication
 Additional considerations: site accessibility,
multiple languages, responsibility…

5. Accessibility

6. Language

7. Internet Access
 Open lab in district
 Partner with local library/ community center
 Promote affordable Internet options

8. App
 Most relevant links
 Ease of use

9. 2 Way Communication
 Solicit data from your families, survey
parents
 Multiple ways for parents to provide
feedback and communicate
 Evaluate current forms of communication
 Ongoing transparency

10.  Dedicated number for parents
 Voicemail transcript
 Call forwarding

11. Text Messaging
 Celly
 Remind 101
 School Messenger
 Kiku Text
 Sendhub

12. Social Networking
 Social networking is top Internet activity

13. #DigitalParent
Know Your Audience
social media
1. Facebook
2. Instagram
3. Twitter
4. Snapchat
1. Facebook
2. Twitter
3. Pinterest
4. Instagram

14. Twitter
 Official account
 Hashtag
 Make regular
Storify available
Photo credit: @drgentile_mps

15. Facebook
 Remains most used social network
 Promote important info
#DigitalParent

16. Blog

17. Instagram
#DigitalParent

18. Photo Sharing

19. Social Bookmarking
 Pinterest
• Board for press coverage
• Helpful resources
#DigitalParent

20. Videos
 Student taught tutorials, lessons
 Announcements, special events

21. In Your Face
Skype/ Facetime/ Google Hangout
 Parent Teacher Conferences
 In class lessons
 Meetings

22. Live Streaming
 Performing arts, sports, special
events
 Student showcases

23. Parent Portals
 Gradebooks
 Additional Sites
 Tutorial videos, step-by-step guides,
training sessions, students can teach

24. Promote
 Brand yourself/ your classroom
 Tell your story
 Advertise events, opportunities

25. Take Control
 Paint the picture

26. more to think about
We like our info…
 Consistent
 Convenient
 Visual
 Quick

27. Learn from Others

28. Remember
 Make parents partners
o Two-way communication
 Multiple forms of communication-
all current and complete

29. Session Site
tinyurl.com/fmcty
Twitter
@AliciaMackall