This document outlines the agenda and presentations for an event titled "Is creativity dead yet?". The event will include a welcome from Simon Rogers of GTI, an economic review from Declan Curry, a presentation on defining culture through creativity from Bob Athwal, a discussion of #notboring from Dan Gregory of Havas People, and a presentation on UKTV's creative leadership from Wayne Garvie of Sony International Production. The agenda indicates the event will focus on discussing whether creativity is still alive and exploring how organizations can foster creativity.

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“Is creativity
dead yet?”
The Anthologist
30 June

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Simon Rogers
Director, GTI
WELCOME

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09.03.16 28.04.16 30.06.16 15.09.16 24.11.16
IDEAS WORTH
KNOWING
#BNEWS16
2016 dates

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#BNews16
We want to hear
from you via twitter

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Today’s agenda: “Is creativity dead yet?”
Welcome & trendence UK research update
Simon Rogers, Director, GTI
The Economic Update
Declan Curry, Broadcaster, Business & Economics journalist
Defining culture through creativity
Bob Athwal, Director of Student Experience, University of Leicester
#notboring
Dan Gregory, Creative Director, Havas People
UKTV: the creative leader
Wayne Garvie, Chief Creative Officer,
Sony International Production

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…60second
update

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Declan Curry
Broadcaster, Business & Economics Journalist
THE ECONOMIC REVIEW

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BREXIT AFTERMATH
GARDEZ LE CALME
ET
CONTINUEZ

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BREXIT AFTERMATH
• Single market – in or out ?
- accept workers’ freedom of migration?
• Business Investment
• Consumer Confidence
• The City – access to markets, job cuts?
• Exports to rest of the world

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BREXIT AFTERMATH
A temporary dip in the economy ?
….. or permanently poorer?
…. or a new Elizabethan age of free trade?

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JOBS MARKET
• Employment: 31.59m (Feb-Apr ‘16)
.. up 461,000 on previous year
• Unemployment: 1.67m (Feb-Apr ‘16)
… down 148,000 on previous year
• Youth un’ployment: 621,000 (Feb-Apr 16)
… rate 13.6%, down from 16.0% last yr

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YOUTH ACTIVITY
Not in education, employment or training:
• 865,000 16-24 year olds (Jan-Mar 2016)
… 12% of all young people in UK
… down 68,000 from previous year
• WORST in England: North East (16%)
• BEST in England: South East (9%)

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WAGES
Still rising faster than prices …
• Average earnings: +2.0% (3mth Apr y/y)
• Private sector: +2.1% (3mth Feb y/y)
• Public sector: +1.7% (3mth Feb y/y)
… rising after years of freeze
• Construction: +8.4% (3mth Mar y/y)

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INFLATION
Not-very-rising prices …
• CPI: +0.3% May ‘16
same inflation rate as April ’16
RISING PRICES: transport, restaurants
FALLING PRICES: food, clothing, toys

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EURO INFLATION
Prices FALLING in many European nations
… hurts savings, consumer spending
• Euro Union inflation: -0.1% May ‘16
• German inflation: 0.0% May ‘16
16 of 28 EU nations have negative inflation
… including Italy, Spain, Poland, Romania

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ECONOMIC GROWTH
Slowing down, even before Brexit …
• GDP: +0.4% Q1 2016
was: +0.6% Q4 2015
Increased 13 qtrs in a row
UK GDP 7% bigger than before crash
WATCH: business investment before EU ref

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GLOBAL GROWTH
Annual change, Q1 2016
• UK: +2.0%
• USA: +1.9% (will overtake)
• Germany: +1.6% (v.strong Q1)
• Eurozone: +1.5% (Lazarus !)
• Japan: 0.0%

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PRODUCTIVITY
Stalled again ….
• Q1 2016: unchanged y/y
• FY 2015: +0.9% y/y
• FY 2014: +0.1% y/y
… had been growing 2% y/y before crash
… UK second-worst in G7

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TRADE
• Exports: £512 bn 2015
• Imports: £548 bn 2015
• TRADE GAP: £ 36 bn 2015
Europe remains our largest trading bloc …
… exports boost needed in China, Asia,
Americas to mitigate any Brexit decline.

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MANUFACTURING
Factories producing less than a year ago
• M. Output Index: +0.1% monthly Mar
but: -1.9% annually Mar
But more manufacturers expect output rise
• CBI Indust Trends: +23 pts (Jun ‘16)
was: +20 pts (May ‘16)

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CONFIDENCE
Confidence fragile in service industry
• Markit PMI index: 53.5 pts (May ‘16)
was 52.3 pts (Apr ‘16)
Consumers remain slightly anxious …
• GfK/NOP index: -1 pt (May ‘16)
was: -2 pts (Apr ‘16)

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HOUSING MARKET
Dips after March rush to avoid stamp duty
• House prices (ONS):+0.7 monthly Apr ‘16
• Mortgage approvals: 66,250 Apr ‘16
down 5.8% monthly, down 2.2% annually
• House building: 35,530 starts Q1
down 3% quarterly, down 9% annually

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PERSONAL DEBT
We owe 143% of our disposable income
… peaked during crash at 169% - Q1 2008
*What happens when interest rates rise?*
Insolvencies Eng&Wales: 20,383 Q1 2016
up from Q4 2015; down 2.2% yearly
Insolvencies Scotland: 2,232, -13% y/y

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GOVERNMENT DEBT
Deficit falling, but not as fast as predicted
• New borrowing: £75 bn 2015/16
18% less than previous year …
…still higher than before credit crunch
• Accumulated debt : £1,607 bn May 2016
83.7% of GDP; highest % since 1968

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INTEREST RATES
Up in USA, UK frozen, negative in Eurozone
• Federal Reserve (USA):
Key rate btwn 0.25-0.5%; 1st rise in 9 yrs
• European Central Bank:
Consumers 0%; banks -0.40% since Mar
• Bank of England: 0.5% since Mar 2009

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THE POUND
Down 5.2% against major currencies in yr
• £1 = $1.45 (May ‘16)
… down 6.2% over a year
• £1 = €1.28 (May ‘16)
… down 7.5% over a year
NB: BEFORE referendum night hysteria

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FINANCIAL MARKETS
(as of 24 June; source: FT)
• FTSE-100: 6,138
all-time high in May 2015; down 14%
• Brent Crude oil: $50.70 /bbl
fell below $30 /bbl in Jan 2016
• Gold: $1,262.20 /oz
was at 6-year low in Dec 15; revived

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Bob Athwal
Director of Student Experience,
University of Leicester
DEFINING CULTURE
THROUGH CREATIVITY

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Culture Eats Strategy For Breakfast

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My Challenge to You!

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Question?
What influences 8 out of 10 Millennials
when choosing where to work?

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Innovation
See themselves as innovative
See their employer as innovative
50%62%

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Blue Ocean Strategy

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© The Smarty Train, 2016. All rights reserved.

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© The Smarty Train, 2016. All rights reserved.

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Latest Performance – employment of leavers
93.8% in work
and/or further
study
(↑ 0.6pp)

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Are you a Leader or a Follower?

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Dilly Ding Dilly Dong!

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Thanks
• Never Stop Dreaming!
• “Claudio Ranieri”
• Get Creative & Start a Movement

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Join the Conversation
Blog: https://lnkd.in/eCQ5JUs
Twitter: @BobAthwal

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Dan Gregory
Creative Director, Havas People
#NOTBORING

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It’s obvious but it’s not easy

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Meet your competitors

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Be brave

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Tell the same story in a
better way

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@ Havas People

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Get involved

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Be memorable

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Enjoy it

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Start today
Dan Gregory. Creative Director. Havas People.
dan.gregory@havaspeople.com

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Wayne Garvie
Chief Creative Officer, Sony International
Production
UKTV: THE CREATIVE LEADER

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NEXT EVENT
15.09.16
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#BNEWS16