Quagrifresh is a one-of-a-kind e-commerce platform that connects farmers directly to buyers while also providing job opportunities for independent delivery drivers. It aims to improve access to fresh, healthy foods and boost local economies. Key features include allowing farmers to list their products for sale, buyers to purchase from nearby farmers, and delivery drivers to schedule neighborhood deliveries. The platform uses a group buying concept to reduce delivery emissions by combining multiple neighborhood orders into single routes. Quagrifresh plans to launch initially in the US and India, then expand globally to foster more sustainable and community-supported agriculture worldwide.
3. 3
TANISHA JOSHI
Quagrifresh is a small drop in the ocean although without that drop the
ocean will not be complete so we would like to reach out and cover
many parts of the globe (as much as possible) so that we can make a
difference and make this world a better place for its people in every way
possible. Passion and a will to change the world led us here.
.
TEAM LEADER & CO-FOUNDER
ABOUT US
THE GRASSLANDERS NETWORK
4. 4
Aaron Masuba
Co - Founder
Raman Sharma
Co- Founder
Tonya N. Jefferson
Co - Founder
Terrence Tay
Co - Founder
Our Team
5. Our Vision, Mission & Core Values
Mission & Vision
To become the world’s largest sustainable platform
connecting the world one community at a time.
VISION
MISSION
Feeding the future, we make healthy living possible,
teaming up with nature for a beautiful tomorrow.
CORE VALUES
Practice high ethical standards.
Provide fair wages.
Give back to the communities in our network.
7. Problem Statements
Building equitable access to
sustainability
solutions, education and job
opportunities
01
Improve supply chain transparency
and traceability
02
8. Real World
Problems
In Developed Countries
U.S. consumers who live in the suburbs live approximately equidistant from the nearest
metropolitan city and the nearest rural, farming area. Many suburbanites have the luxury of
driving to multiple retail grocers within close proximity to their homes, but sometimes
internal retail power outages cause these stores to shut down until the power is restored
and the next shipping truck arrives to unload new stock. Also, more often than not items
are out of stock, are sold in limited quantities, available while quantities last, or are expired
stock is sitting on the shelves and there are few store employees to assist when questions
arise. Consequently, demand for locally grown agricultural products is at an all time high.
COVID-19 and consumer demand caused a massive shift in supply chain strategies with
e-commerce becoming the dominant channel. Similar situations are faced by other
developed economies.
In Developing Countries
According to the 2021 reports, over 70% of India’s 1.38 billion people still
depend primarily on agriculture for their livelihood. Though the sector
accounts for only about 20% of the country’s economic output. That
reliance increased after the coronavirus pandemic which badly struck the
urban economy and sent millions of labourers (unemployment) back to
their villages. For years, debt and bankruptcies have been driving farmers
to high rates of suicide. Also, India has 53 million unemployed people as
of December 2021. Other developing countries are also facing the same
or even worse issues.
10. Quagrifresh is a one of a kind e-commerce platform
(sustainable business model) as a effective and adaptive
solution which bring value to the problems described.
Our solution is a mixture of technological improvements/
advancements which improve access to fresh, healthier
organic food while at the same time reducing the pressure
on environmental resources and ecosystems by using
concepts such as group buying which ensures low or zero
carbon emission.
Boosting economies by offering job opportunities to the
unemployed population of a country.
Also, improving supply chain transparency and tracebility.
Overall, Quagrifresh will benefit everyone equally –
Developing Country to the Developed Country.
Solution Summary
11. Solution Statement
Supply Chain
Quagrifesh eliminates the need for
suppliers and intermediaries
delivering direct to the consumer
as a near net-zero last-mile
service.
Job Opportunities
The Quagrifresh ecommerce
platform allows independent
delivery drivers to register and
schedule their neighborhood
delivery transportation.
Education
The Quagrifresh data analytics feature will
capture three Green House Gas (GHG) Protocol
Corporate Value Chain Scope 3 upstream
emissions categories (purchased goods and
service, employee commuting, and upstream
transportation and distribution) and one
downstream Scope 3 emissions category
(downstream transportation and distribution)
allows farmers to view which neighborhoods
order specific products. For the consumer, the
blog section of our website will feature locally
grown food content.
Sustainable Solution
Quagrifresh, a unique e-commerce
technological platform, using home
delivery as a distribution
improvement to local agricultural
production, data analytics as an
educational tool for local farmers,
and job opportunities for local
delivery drivers to create a greener
future. Scope 3 of the Green
House Gas (GHG) emissions
value chain focuses on emissions
from, agriculture, transportation,
consumption, and waste.
12. Solution
In Developed Countries
Quagrifresh is a community supported agricultural network that examines both
farmer and consumer needs maximizing farmers profitability via a home
distribution channel while simultaneously working backward to determine how to
get inventory directly to the consumer at the cheapest delivery cost as an
innovative U.S. cradle-to-consumer food supply chain management strategy. Our
idea solution is providing endless possibilities for clean living right in the heart of
the city for locally grown and sustainable eats right in the city because fresh
produce is just a click away with Quagrifresh.
In Developing Countries
Quagrifresh will be a big hit among the farmers in India as we are
providing them with a platform where they are allowed to sell their
produce directly to the consumers by becoming sellers, making farming
profitable specially for small farmers. They can easily earn their
livelihoods from the comforts of their home. In turn, the consumers will
get farm fresh healthy and organic products directly from the farm.
Farmers will not have to go round for payment and settlement of
disputes. They will get it instantly. Also, through our initiative of delivery
service, many unemployed people will get job opportunities.
13. How the Solution Works?
Quagrifresh specifically uses the group
buying concept with lower prices which
reduces emissions via delivery travel
reduction. Famers register their products,
product quality, and delivery dates on the
Quagrifresh website. Then, the buyer
decides what s/he wants to purchase from
the farmer with the capability of viewing how
many neighbors are purchasing from the
same farmer on the same delivery date.
Delivery begins with a fixed cost; however,
with each additional neighborhood buyer the
total delivery cost will be shared. For
example, if the flat delivery fee is $100, one
buyer would incur the total $100 delivery
cost. If there are a minimum of 10 buyers
within a 2-mile radius of the farmer, each
buyer would pay a $10 delivery fee.
Quagrifresh’s business model reduces
delivery emissions as delivery drivers will
create their routes based on neighborhood
delivery and the buyer benefits from paying
a lower delivery cost.
14. Why Quagrifresh ?
100%
ORGANIC
Natural
Fresh
Produce
Healthy Farm
Fresh
ORGANIC
One - of - a - Kind
Voice Controlled Website, AI to
arrange delivery from farmer to
area etc.
Group Buying Concept
Group buying concept with
lower prices which reduces
emissions via delivery travel
reduction.
Farmer Event
During harvesting seasons,
farmer can create events for
buyers and sell as much as
they can and buyers can buy
from number of sellers.
Logistic function to farmer
Include function like stock
balance and many more.
16. PROJECT ROADMAP
October 2022 October 2022 Spring/Summer 2023
Strengthen the
product, grow the
team and Prototype
Creation
Define and validate
the problem.
Optimizing and
Adding more features
Define and validating the problem for
project to create proper solution.
Strengthen the product and grow the
team. Creating Solution as prototype
for problem.
Add new features like : Voice mode for voice control, Adding analytics, Mobile App
Creation and more..
19. PROTOTYPE USP MODEL
Buyer
Mandatory fields:
Display name
Collection address and location
Action:
Able to browse nearby farm event that
have deliver to area
Able to search for event via product
that have deliver to area
Generate QR to Event
Event
Mandatory fields:
By which farm
What will be in 1 Unit of products
Unit balance
Action:
Base in collection location, who nearby also
place order
Allow buyer to rate farmer and delivery for this
event
Delivery cost
Farmer
Mandatory fields:
Farm name
Farm address and location
Action:
Able to create events
Generate QR code allow people to follow
when have event
Delivery
Mandatory fields:
Display name
Deliver area and location
Action:
Able to select they want to deliver for which farm
Calculate estimated earning from farm to an area
Display upcoming event delivery and collection
points
20. First tier based on distance from
collection point to farm
Second tier based on additional
buyer nearby
Assumption at this moment:
Area is location estimated within 2
miles radius
Nearby farm is estimated within 30
miles from collection location
Delivery cost
first tier is $10 per mile
second tier is $10 per additional buyer
Business model
Farmer – 10% of event product sold
Delivery – 10% of delivery cost
21.
22.
23. This is the real project made. But due to time constraints we are unable to connect every element of frontend to
backend. So, for the demonstration purpose of the prototype (as the deadline approaches), we choose specific
parts of the project to showcase (connecting backend) and add them to the website leaving others behind.
42. Future
Plans
Summary
The first future plan is for the urban agricultural market whereby a mobile app
will be deployed that links the urban farmer with the buyer.This technological
application allows urban farmers to register the location of their farms in
conjunction with a personalized e-store. A key feature will show a list of nearby
urban farms and their e-stores. After a buyer receives a purchase confirmation
notification, the mobile app will find a registered on-demand location-based,
delivery person to deliver the order. Delivery persons will register their mode of
delivery as walking, cycling, or e-biking to promote zero-emissions.
The second future plan is for farmers who sell their products at farmers markets
whereby a mobile app will be deployed that links the suburban farmer with the
farmers markets’ managers. The farmers market managers can register their
location and centralized e-store simultaneously. The farmers market manager can
see what nearby farmers are selling based on information collected from the
technological platform as well as their locations. . After a buyer receives a
purchase confirmation notification, the mobile app will find a registered on-
demand location-based, delivery person to deliver the order. Delivery persons will
register their mode of delivery as walking, cycling, or e-biking to promote zero-
emissions.
QR Code capabilities: specialized track and trace feature scan for paperless
invoices that will directly open a link or PDF of invoice), point-of-delivery digital
signature collection; manage farmer data analytics and events.
Voice-controlled website : soft launch (Beta) w/ English (India)
Fleet of branded delivery vehicles in the U.S.
Merchandise (hats, t-shirts, badges, bags)
Using AI to arrange delivery from farmer to area
Provide logistic function to farmer include like stock balance etc.
43. One of a kind
voice controlled
e-commerce
store.
44. Your Picture Here
Mobile App
Features
Links the urban agricultural market as well as the farmers with the buyer.
This technological application allows urban farmers as well as local
farmers to register the location of their farms in conjunction with a
personalized e-store. A key feature will show a list of nearby urban farms
and their e-stores. After a buyer receives a purchase confirmation
notification, the mobile app will find a registered on-demand location-
based, delivery person to deliver the order. Delivery persons will register
their mode of delivery as walking, cycling, or e-biking to promote zero-
emissions.
45. Specialized track and trace feature
scan for paperless invoices that will
directly open a link or PDF of invoice),
point-of-delivery digital signature
collection; manage farmer data
analytics and events.
46. March 2023
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Important Events
U.S Launch of
Quagrifresh.
Launching Quagrifresh
with optimized features
for the first use.
NOTE : It will take a month
or two to launch the
prototype of Quagrifresh or
convert the prototype to a
final product.
47. May 2023
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Important Events
International Launch of
Quagrifresh.
Launching Quagrifresh
with updated one of a
kind advanced set of
features.
48. Global Reach
We aim to foster customized
community supported
agriculture worldwide.
49. 89,526,124$
That’s a lot of Money
100%
Total success!
185,244 Users
And a lot of Users ( Sellers & Buyers)
49
50. The Grasslanders Network’s dream project Quagrifresh, have
the potential to help our planet to create a greener organic
future. A step towards ensuring an equitable Decarbonized
world.
MISCELLANEOUS
To boost our business and provide best customer experience :
Membership Program
Personalized product recommendation and even personalized product offering for
farmers.
Cross Sells
We will customize Quagrifresh as per the demography, geography and culture of a
particular country.
For luxury products like expensive seafood, wine etc. we will offer both a superior
shopping experience and product centered marketing.
51. Our Story
Tonya N. Jefferson, a US citizen, first came up with the concept for Quagrifresh. Her dream team
took her six months to find. Tanisha Joshi, an Indian citizen, was the first to join the Grasslanders
Network to lend her UI/UX frontend developer expertise. She carefully managed each task with her
leadership abilities. Following that, Terrence Tay, a Singaporean technology consultant, joined the
team and modified the initial concept by sharing his expert knowledge. Aaron Masuba, a
Bangladeshi citizen, joined the team and contributed his creativity, giving the team a distinct brand
name, pamphlet design, and flowcharts. Finally, Tanisha Joshi secured Raman Sharma, an Indian
citizen, the team's tech lead who assisted in making this dream project a reality. We built
Quagrifresh, a one-of-a-kind e-commerce platform for farmers, buyers, and independent delivery
drivers, in just two weeks.