1. Marketing Assistant,College ofArt & Designand Built Environment,Nottingham Trent University
Dates:September2015 – July 2016
Position:MarketingAssistant,School of Art&Design
Duringher studentplacementyearatUniversity, AliceworkedasaMarketingAssistant forthe
School of Art & Design.
Her regularresponsibilitiesincluded:
 Contactingcurrentstudents andrecentalumni todevelopmarketingprofiles,foruse in print
and online.
 Liaisingwithacademicstaff andstudentstodevelopmarketingnewsstories,andwriting
these upfor printand online,andworkingwithcolleaguestopromote theseonsocial
media.
 Managing regulardatadownloads fromMicrosoftCRMand sorting,mail mergingand
providinglettersdigitallytoamailinghouse,forundergraduate offerpacks.
 Supportingthe marketingteamatcustomer-facingevents,includingopendays,the Degree
Show and UCAS exhibitions.Helpinganddirectingvisitorsandprospective students,and
talkingtovisitorsaboutstudyingonthe School’scoursesandat NTU.
 Briefingandmanaging designjobs,workingwithanin-house designerandprint
managementteam,liaisingwithstakeholdersandorganisingpaymentanddelivery.
 Managing webupdatesthroughthe University’sContentManagement System, including
creatingnewcontent.
 Creatinge-communications(ezinesandemails) usingMicrosoft DynamicsCRMand Exact
Target,communicatingwithenquirersandofferholders,tosegmentedaudiences.
Alice gainedanddevelopedarange of differentskillsduringherMarketingAssistantrole.She built
on herexistingcopywritingskillsandlearnedtowrite inhouse style,liaisingwithcopywritersand
colleaguestoensure hercopywasof a highstandardand withinguidelines. Alice wrote copyfora
numberof differentpurposes,includingstudentprofiles(webandprint),newstories(weband
print),ande-communications.
Alice learnedtouse NTU’sCMS, Rhythmyx,andcannow complete arange of actionsincluding
creatingnewcontent,creatinggalleries,uploadingandlinkingpublicationstoour course finder,
uploadingdocumentsandimages,andeditingbasicpages.
Alice hasmanageda large volume of printjobsduringherrole inthe team. She has takenfull
responsibilityinrunningthesejobs,liaisingwithinternal stakeholdersinNTU’sprintand publication
team,puttingtogetheracreative brief forthe job,writingcopyandliaisingwithcopywriters. Alice
has alsolearnedhowtobrief ourdesigners,andworkwiththemtoachieve the requiredmarketing
outcome,workinginbrandandmanagingdeliveryof the jobwithindeadlines.
Alice hastakenresponsibilityforthe deliveryof the datafor our undergraduate offerpackproject,
downloadingdatafromourCRM systemandsortingandmail mergingthe data,and liaisingwiththe
mailinghouse,todeadline. Thisisa complex process,and Alice hasshownaneye fordetail and
thoroughnessinherworkonthistask.

2. Alice hasdevelopedherresearchskills,conductingathoroughandfocusedcompetitorreview. She
researchedandrecordedwhatourkeycompetitorswere offeringandhow theywere marketing,
and presentedherfindingsinaworkshopswithmanagement. Alice alsoofferedideasaround
recommendationsforimprovementstoourownactivities.
Throughoutherrole at NTU Alice hasliaisedwitharange of differentstakeholders.Fromacademic
staff to marketingstaff,students,supportstaff andseniormanagement.
IT skills
 Website CMS(Rhythmyx)
 MicrosoftDynamicsCRM
 Exact Target
 MicrosoftWord, advancedskillsincludingmail merge
 MicrosoftExcel,advancedskillsincludingmail merge
 MicrosoftPowerPoint
 MicrosoftOutlook,useddailyandproficientinmail andcalendarfunctions
 Internet,advanceduse includingextensive researchforcompetitor reviews
 Photoshop
Writtenskills
 Extensive experience of writingcopyforpersuasive andinformativepurposes,forbothprint
and web.
 Experience of writingtohouse style withinguidelines.
Communicationskills
Communicatingwithawide range of stakeholdersandcustomersincluding:
 CADBE marketingteammembers(includingdesignteam)
 WiderUniversitymarketingteam
 Academicstaff
 Technical staff
 Administrative staff
 Currentstudents
 Prospective studentsandtheirparents/families