Team 4: Sakti | Jam3 AI Hackathon

BRAND PRESENTATION 03/10/2023 AI HACKATHON
MIDJOURNEY

Brand Strategy
Our Audience
Design Language
Launch Campaign
Key Learnings
Today
AI HACKATHON 03/10/2023 MIDJOURNEY

AI HACKATHON 03/10/2023
Adam
Romano
Vanessa
Valenzuela
Xiaocha
Zhang
Richard
Almasi
Tony
Valderama
Ben
Moody
The Sakti
Team
CREATIVE DIRECTOR SENIOR STRATEGIST INTERMEDIATE DESIGNER UX DIRECTOR ASSOCIATE TECHNICAL
ARCHITECT
MIDJOURNEY
TECHNICAL ARCHITECT

Brand
Strategy

Sakti was born out of a
wish to share Javanese
wellness and ingredients
with women around
world.
CHATGP
T

In Sanskrit, Sakti refers
to vitality and the divine
feminine energy that
animates the universe.
CHATGP
T

Through products that
energize and revitalize
their mind and body, we
enable all women to tap
into the dynamic power
that resides within them.
CHATGP
T

How we’re
different
Empowering Women
→ We support women through
products that designed for
their overall wellness, by
partnering with women-led
suppliers, and by supporting
maternal causes in Indonesia,
Canada, and the USA.
Leading with Transparency
→ Inspired by the
authenticity and honesty our
customers value, we offer
transparency regarding our
ingredients, production
processes, and employment
practices so you can make an
informed choice to use our
product.
Acting Sustainably
→ For the love of mothers and
little ones of every species,
we work to protect the planet
for future generations
with refillable products,
eco-friendly packaging, and
by supporting sustainable
farming initiatives.
AI HACKATHON 03/10/2023 CHATGP
T
1 2 3

How We
Feel
We Talk
→ Warm
→ Supportive
→ Personal
Like a close friend.
We Act
Uplifting – we’re in your
corner.
Celebrating all that makes
you, you.
We Look
→ Fresh
→ Lush
→ Energetic.
Sakti is bursting with new
life.
CHATGP
T
1 2 3

Our
Audience

Multitasking
Millennial Mother
Juggling a busy schedule can be challenging,
but the Multitasking Millennial prioritizes
self-care and values beauty products that help
her look and feel her best, even on the most
hectic days. She looks for products that are
easy to use and deliver visible results, and
also allow her to feel confident and enjoy her
quiet moments, no matter what her day brings.
Key Characteristics:
Ages: Mid-30s to early-40s
Location: US & Canada
Lifestyle: Parent to young
children
Challenges
→ The physical, emotional, and lifestyle changes of motherhood
means she can feel disconnected from others and from herself. At
times, her identity or sense of self can feel forgotten or even
lost.
→ Becoming a mother can lead to changes in priorities and values.
Being able to navigate the balance between caring for your child
and caring for yourself is important.
→ Common skin problems like acne, uneven skin tone and
hyperpigmentation, and dark circles under the eyes can be brought
on by hormonal changes due to pregnancy, particularly in women
with darker skin tones.
Values
→ Prioritizes quality over quantity.
→ Willing to invest in high-quality
products that make her feel good.
→ More health-conscious than younger
women, and look for beauty products that
are natural, organic, or free from
harmful ingredients.
→ Sustainability is important. Prefers
products that are eco-friendly, cruelty-
free, and packaged in recyclable or
biodegradable materials.
→ Finding ways to refresh and relax has
to be convenient. Values having products
that are easy to use and can be carried
in a purse or bag.
T
STABLE DIFFUSION

Target Audience
Summary
Target Audience
→ Millennial women ages 30-42
in North America with infants
or young kids who crave a
simple and effective self-
care routine to support their
overall well-being.
Audience Challenge
→ Becoming a mother can shift
your identity and sense of
self in profound ways, as you
take on a new role and set of
responsibilities.
This can be both exciting and
challenging, as you adjust to
a new way of being in the
world.
“As a new mom, I don’t
quite feel like myself.
It’s like a part died and
hasn’t come back.
When I’m outside walking
Willa and I have the dogs
tied around my waist and I
have it all under control I
feel confident AF.”
N.S, 36
Educator & mom of 6 month old Willa
T

As a mom your identity and
purpose become so much
more, so fast, that you can
lose yourself and end up
feeling like less.
CHATGP
T

Rediscover your
Energy.
CHATGP
T

Helping women connect with
their true selves, embrace
their identity, and unleash
their full potential.
CHATGP
T

Introducing
CHATGP
T

CHATGP
T

A revitalizing face mist
that lets you rediscover
your beauty and power.
MIDJOURNEY
CHATGP
T

Infused with Indonesian
Red Ginger, proven to
naturally boost energy,
lower stress, and
reduce inflammation.
MIDJOURNEY
CHATGP
T

T

Launch
Campaign
CHATGP
T

Get moms who don’t feel like themselves
to see Jiva as a way to feel restored
by showing them the power of
a self-care moment.
CHATGP
T

Campaign
Framework
Reveal
Build awareness
Message
→ ‘It’s about more than skin,
a self-care moment boosts
your energy and confidence.’
Channels
→ Creator Partners
→ Social
→ Digital
→ OOH
Inspire
Encourage interest
Message
→ ‘Connecting with yourself
is like tuning into your
unique frequency – you
resonate with your true
purpose.’
Channels
→ Experiential
→ Community building
→ Social
→ Digital
Convert
Drive purchase
Message
→ ‘You can't pour from an
empty cup. So go ahead, take
that moment, and enjoy it.’
Channels
→ Creator Partners
→ Social
→ Digital
T

The
Activation
CHATGP
T

Jiva is all about
rejuvenation and
rediscovering your
energy.
MIDJOURNEY
CHATGP
T

Let’s create a respite for
the millennial mom –
a moment for her to
tune inward and
rediscover her dynamic
power.
MIDJOURNEY
CHATGP
T

The
Meditation
Garden
MIDJOURNEY
CHATGP
T

Introduction
→ Participants are welcomed into the
experience by scanning a QR code and
registering for a customized
meditation through the website.
Participants will be alerted when
it’s their time to enter.
MIDJOURNEY
CHATGP
T

Discover
→ In the pre-meditation area,
participants walk through stations
and answer prompts on touchscreens
about how they like to energize, take
time out, and find moments of
accomplishment.Participants learn
about benefits of Jiva through
visuals and physical objects near the
stations.
MIDJOURNEY
CHATGP
T

Engage
→ Participants enter the private
meditation booth for their 5-minute
experience. The meditation is
customized based on their responses,
and can include generative visuals,
voice/sound/music, speak to their
unique challenges and experiences,
customized mindfulness prompts, and
scent.
Participants should be able to
recognize that their responses have
created a custom experience
just for them.
MIDJOURNEY
CHATGP
T

Sustain
→ Feeling rejuvenated and seen,
participants leave the meditation and
scan a custom QR code that enables
them to download and take the
meditation with them, and a link to
purchase their customized scent. They
are encouraged to share a clip of
their meditation using a #hashtag and
reflect on their experience.
MIDJOURNEY
CHATGP
T

Pod
Experience
MIDJOURNEY

Using code
generated with
AI, we can
create dynamic
visuals to help
transport you.
T

AI HACKATHON 03/10/2023 BOOMY
The pod
experience is
elevated with AI
generated music
using inputs
from the
participants.

BRAND PRESENTATION 03/10/2023 AI HACKATHON
MIDJOURNEY
Thank You.

Team 4: Sakti | Jam3 AI Hackathon

Recommended

Recommended

More Related Content

Similar to Team 4: Sakti | Jam3 AI Hackathon

Similar to Team 4: Sakti | Jam3 AI Hackathon (19)

Recently uploaded

Recently uploaded (20)

Team 4: Sakti | Jam3 AI Hackathon

Editor's Notes