2. A DIGITAL GATEWAY INTO THE EXCITING
LIVES OF CHEFS AROUND THE GLOBE
It’s a world of equal parts passion and insanity, made rich
by the authentic stories of Chefs, their friends, their families,
and the passion that drives their life’s adventure.
3. HoC is a video-friendly mobile platform. All content will range in length
from 1 to 30 minutes. Our viewers will be able to watch VOD content, shop
and create their own playlists from the site's archive
and share it via social media.
5. OUR MISSION
House of Chef transports viewers into the real lives of Chefs around the world.
Never staged or superficial, our stories are told by the chefs themselves and include
a wide variety of topics – tied together by each storyteller’s passion for food.
6. OUR GOALS
• Build the best content in the food market industry
• Bringing together influential international chefs
under a single brand
• Develop a 360 degree experience serving multiple
platforms and devices
• Bringing our audience into the intimacy of each moment
• Curate gastronomic services and lifestyle tips and
recommendations for the HoC community
7. TARGET AUDIENCE
• 18-45 years old MF (Millenials/Gen-X’ers)
• Foodies – they are high spending and actively looking for unique
experiences. They are trend followers and opinion builders
• 50% of all adults watch food videos, 30% of that is food content
oriented
• Food lovers are a loyal audience, powering 280% growth in food
share channels
9. The Shows
TROCCA PRESENTS
Episodes: 5 Tags: Gastronomic Show
Fernando Trocca presents a new chef for each of the first five episodes of
this compelling cooking program. From established chefs who may
be unknown outside their region to chefs who have just been
discovered, Trocca Presents introduces audience members to outstanding
chefs they may never know otherwise.
10. The Shows
10 HANDS
Episodes: 2 Tags: Gastronomic Specials
Five chefs; ten hands. Colagreco, Narda, Fer Trocca, Darío Gualtieri
and Germán Martitegui enlist in a three-day adventure to design and
serve one of the most beautiful and entertaining meals of our time:
the unmissable 10 Hands culinary event.
11. The Shows
ORIGIN OF LOVE – FITO PÁEZ
Episodes: 1 Tags: Entertainment Specials
More than ten years after he composed his now-historic "El Amor
después del Amor" (love after love), the famous Fito Páez returns
to Montevideo’s famous Solis theatre with 5 new, exclusive, live versions
of his most famous classics. Our documentary revolves around the
table of Laurent’s house-restaurant, El Franchute, where Páez and
Alfred Oliveri blend conversation, music and a six-step menu that
celebrates history, flavor and passion.
12. The Shows
BENITO
Episodes: 4 Tags: Documentary
Over four episodes, Benito narrates the relationship between an eight-year-
old and his chef father, Fede Marismo, during shared family adventures in
José Ignacio, Uruguay.
13. The Shows
THE FIXER – WITH NICOLÁS PAULS
Episodes: 1 Tags: Fiction Show
The Fixer narrates the story of a young man who turns to an illegal
profession to overcome a difficult childhood. Meticulous and well educated,
our protagonist is both a gangster and a vegan – on a personal crusade to
eat exactly as he likes in each restaurant he attends. But what happens if
there are no vegan options in the menu?
14. The Shows
MEAT-TASTERS – WITH JUAN ACOSTA & GILESPIE
Episodes: 1 Tags: Fiction Show
Tasters is the heartwarming and hilarious story of two brothers, banished
from the family farm, who embark on a journey through Argentina in search
of the perfect grill – exploring one brother's special gift as a veritable
"sommelier" of meat.
15. VALUE PROPOSITION
Viewers get free content such as food stories, news, trends and events
from the chefs’ point of view around the globe.
Advertisers take advantage of highly popular content to reach
targeted audiences. By creating custom, creative and choice-based ad
formats, our users only interact with brands that match their interests.
It enables us to deliver ads that are more relevant, more engaging, and
ultimately, more effective.
16. PARTNER OPPORTUNITIES
• Organic brand integrations into stories across multiple series
• Product placement throughout Chef's Specials
• Leverage Chef's characters and audiences to develop custom
content on each episodes/series
• Unique integrated marketing activation around the series
• Branded Content and Display Advertising
18. INQUIRIES
HoC has 15min. avg programing and others for long format are
available for licensing. Originally in Spanish, they can be dubbed to
any language or voice-over.
Please contact lupe@glamorama.tv for additional information
www.houseofchef.tv
