In the current information age where many of us are communicating, working and selling ourselves mainly through the digital space, how we present ourselves online is becoming more of a concern. The need for our digital brand to reflect our real-life brand is essential in order for us to present a consistent and authentic image. But how do we go about this? Alexia Leachman, owner of Blossoming Brands, helps others to discover and define their personal brand, and she will be sharing her thoughts on:
* Understanding what your own personal brand is
* Why it matters to present a clear personal brand
* How this can be translated into the digital space
* Online tools and networks that can help
* How to use the online space effectively
Speaker: Alexia Leachman is Personal Brand Coach and Head Trash Clearance Specialist. Alexia's background as a brand marketer and her interest in personal development has helped people change their lives for the better through the power of branding.
Having worked with big brands over the years, she knows the impact that branding can have. So, when she shifted careers and became a coach, it was only natural for her to mix it up a bit.