Corporate Brand Manual - The rebrand of Norrep Capital Management Ltd, based in Calgary, Canada.

1. BRAND MANUAL 2015

2. MAKING ACTIVE
MANAGEMENT
COUNT
visit www.norrep.com

3. INTRODUCTION
The Norrep Investments brand manual is designed
as an easy-to-follow guide which communicates the
brand identity. The various elements of the corporate
identity are illustrated, and their specific usage is
described for a wide range of applications.
The effectiveness and success of the corporate identity,
depends entirely on a consistent application of the
brand elements.
The guide also contains information on the correct
use of colour and typography. It is important not to
deviate from these guidelines to ensure that the brand
continues to convey its message effectively to its
audience.

4. IDENTITY
• Mission • Vision • Values
GUIDELINES
7
8
11
12
13
APPLICATIONS
Stationery
Packaging
DISCLAIMER
The Mark
Variations
Improper Use
Colour
Typography
15
16
5
7
14
18
CONTENTS

5. MISSION
To be an invaluable partner to our clients’ financial well-being, exceeding
expectations in performance, service and quality of products.
VISION
To be a leading global investment manager, providing unrivalled investment
solutions, delivering exceptional long-term performance and being a trusted
partner to our clients.
VALUES
5
• INTEGRITY
• PERFORMANCE-FOCUSED
• DEDICATED
• INNOVATIVE
• COLLABORATIVE
• MISSION • VISION • VALUES
IDENTITY

6. INTEGRITY
PERFORMANCE-FOCUSED
INNOVATIVE
DEDICATED
COLLABORATIVE

7. GUIDELINES
Symbol
Brandmark
7
• THE MARK • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
Clear Space
To maximize the
brand’s visual
presence

8. 8
GUIDELINES Original
Full ColourGradient Colour
Greyscale Reversed
To be used for web and
gloss print material
Full Colour
To be used for textiles
and on matte paper
Greyscale
To be used when print is
black and white
Reversed
To be used when
background is black
• THE MARK • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
Capital Management Ltd.
Regulatory Document Use

9. 9
GUIDELINES
Energy Class
Fund Logos
Entrepreneurs Class
Global Class
Global Income Growth Class
High Yield Class
II Class
Income Growth Class
Market Neutral Income Fund
Premium Growth Class
Resources
Short Term Income Fund
Strategic Income
Tactical Opportunities Class
US Dividend Plus Class
All Cap Quant Class
• THE MARK • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

10. GUIDELINES
10
• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
Canadian Small Cap Canadian Quant Canadian Resource
Nebulae Logos
Norrep Short Duration FTLP Regulatory/ Document/ Corporate Use
Capital Management Ltd.
Short DurationFLOW-THROUGH LIMITED PARTNERSHIPS

11. The spacing and
positioning of the logo
and its key elements
have been created to
maintain consistency
throughout the identity.
It is essential that the
brand mark is never
altered or redrawn in
any way. 11
GUIDELINES
• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

12. 12
GUIDELINES
• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
Primary
Highlight
Charts
Pantone 7687C
RGB 36, 64, 142
HEX # 24408e
Pantone 361C
RGB 63, 174, 42
HEX # 42ad48
Pantone 1665C
RGB 226, 67, 1
HEX # e04726
Pantone 641C
RGB 0, 101, 161
HEX # 0c65a1
Pantone 267C
RGB 97, 39, 158
HEX # 61279e
Pantone 7409C
RGB 245, 179, 36
HEX # f5b324
Pantone 1945C
RGB 171, 11, 61
HEX # ac0b3d
Examples

13. Primary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890!@#$%^&*()_+<>?:”;’
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890!@#$%^&*()_+<>?:”;’
MONTSERRAT
Regular Bold
Secondary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890!@#$%^&*()_+<>?:”;’
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890!@#$%^&*()_+<>?:”;’
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890!@#$%^&*()_+<>?:”;’
CALIBRI
Regular Bold
Italic
13
GUIDELINES
• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
(To be used for all corporate communication documents and reporting)

14. BRAND APPLICATIONS
The following pages are dedicated
to the norrep investments brand
in use as standard applications
such as stationery, packaging and
signage.

15. 15
APPLICATIONS
• STATIONERY • PACKAGING
With Compliments
Suite 1100, 606 - 4th Street SW Calgary, Alberta T2P 1T1
CALGARY Barclay Centre 1100, 606 - 4th Street SW | Calgary, Alberta T2P 1T1 | Phone 403.531.2650
TORONTO TD North Tower 4330, 77 King Street West | P.O. Box 196 | Toronto, Ontario M5K 1H6 | Phone 416.640.6718
TOLL FREE EMAIL info@norrep.com WEB www.norrep.comFAX 403.508.6120
MAKING ACTIVE
MANAGEMENT
COUNT
www.norrep.com
CALGARY Barclay Centre 1100, 606 - 4th Street SW | Calgary, Alberta T2P 1T1 | Phone 403.531.2650
TORONTO TD North Tower 4330, 77 King Street West | P.O. Box 196 | Toronto, Ontario M5K 1H6 | Phone 416.640.6718
TOLL FREE 1.877.431.1407 EMAIL info@norrep.com WEB www.norrep.comFAX 403.508.6120
MAKING ACTIVE
MANAGEMENT
COUNT
www.norrep.com

16. 16
APPLICATIONS
Mitch Lock
Marketing Manager
• STATIONERY • PACKAGING • SIGNAGE

17. WE AIM TO BRING
EFFICIENCY
TO INEFFICIENT
MARKETS.

18. 18
DISCLAIMER
• REGULATORY CONTENT
FOR MUTUAL FUNDS (NOC/STIF/NORREP FUND/
PREMIUM PORTFOLIOS) WITH PERFORMANCE DATA
The material contained in this presentation is for information purposes only and does not constitute
an advertisement or an offer to sell or a solicitation to buy any securities in any jurisdiction. Such an
offer can only be made by prospectus.
MUTUAL FUND SHARES AND UNITS OF THE NORREP GROUP OF FUNDS ARE OFFERED FOR SALE BY
WAY OF PROSPECTUS ONLY IN THE PROVINCES OF ONTARIO, SASKATCHEWAN, ALBERTA, BRITISH
COLUMBIA, MANITOBA, AND THE ATLANTIC PROVINCES.
Every effort has been made to ensure that the information contained herein is accurate, complete
and up-to-date. However, no guarantee, either express or implied, is made in that regard and
the opinions and information contained herein may change without notice. The contents of this
presentation are for informational purposes only and are not intended to provide financial, legal,
accounting or tax advice and should not be relied upon in that regard.
Commissions, trailing commissions, management fees and expenses all may be associated with
mutual fund investments. Please read the prospectus before investing. The indicated rates of return
are the historical annual compounded total returns including changes in share or unit value and
reinvestment of all dividends or distributions and do not take into account sales, redemption,
distribution or optional charges or income taxes payable by any securityholder that would have
reduced returns. Mutual funds are not guaranteed, their values change frequently and past
performance may not be repeated. The rate of return is used only to illustrate the effects of the
compound growth rate and is not intended to reflect the future values or returns in any Fund.
IMPORTANT NOTE

19. OUR MISSION IS TO BE AN
INVALUABLE PARTNER TO
OUR CLIENTS’ FINANCIAL
WELL-BEING, EXCEEDING
EXPECTATIONS IN
PERFORMANCE, SERVICE
AND QUALITY OF PRODUCTS.

20. MARKETING
Mitch Lock
mitch.lock@norrep.com
403.537.5710
DESIGN
Alexandra Soranescu
alexandra.soranescu@gmail.com
403.539.9579
Should you have any questions regarding the brand, please contact: