This document provides information about the 1st Asia Conference on perishable logistics and cold chain management, which will be held on September 2, 2015 in Hong Kong. The conference will focus on regional perishable supply chain issues in Asia and feature presentations from industry leaders on topics such as shipping trends, trade challenges, infrastructure and technology. It will include plenary sessions and breakout workshops on multimodal connectivity, cold chain investment projects, and cold chain technology. The goal is for participants to gain knowledge and discuss solutions to improve efficiency in Asian perishable supply chains.

1. www.coollogistics.asia
In cooperation with
Designing perishable
supply chains of the future
WEDNESDAY 2 SEPTEMBER 2015 | ASIAWORLD-EXPO | HONG KONG
boost your industry knowledge, contacts & business opportunities at
Asia’s best conference dealing with the logistics of perishable products
High level speakers | Latest market intelligence | Practical information | Outstanding networking
boost your industry knowledge, contacts & business opportunities at
Asia’s best conference dealing with the logistics of perishable products
High level speakers | Latest market intelligence | Practical information | Outstanding networking
This will be the
most productive
concentration
of cold-chain
professionals under
one roof in Asia
Book your place by 31 July FOR only HKD 49901st
Asia
C
onference
1st
Asia
C
onference
SPONSORsSPONSORs

2. Confirmed speakers
• Tarun Arora, Manager Fresh Import and Distribution, IG International
• Alfred Cheung, Founder, Green Society Association, and Former Head of Reefer
Trades, OOCL, Hong Kong
• Henrik Christensen, President Global Logistics, KTZ Express
• Dick Gilhuis, Commercial Director, Zeeland Seaports, The Netherlands
• Edward Goh, Director, Marketing & Strategic Planning, Carrier Transicold
• Lars Kastrup, Senior Vice President, CMA-CGM
• Pawanexh Kohli, CEO and Chief Adviser, National Centre for Cold-chain
Development and CrossTree Techno-Visors
• Chetan Kumria, Vice President Supply Chain, Pernod-Ricard
• Clement Lam, Director and General Manager, Swire Pacific Cold Storage
• Thomas Lau, Head of SCM & Logistics, Metro Jin Jiang Cash & Carry Co
• Damian Lee, Founder, Sunny Hills
• Jack Lo, Cargo Product & Marketing Manager, Cathay Pacific
• Michel Looten, Maritime Director, Seabury Group, The Netherlands
• Tsunemichi Mukai, Senior Vice President, MOL Liner, Hong Kong
• Mauricio Padrón, Perishable Logistics Advisor for Latin America
• Caesar Sanches, Regional Head Ocean Freight Asia Pacific, Panalpina
• Alex Schenz, Director, ARCONZ, New Zealand
• Jan Strassburg, Senior Manager Rail Logistics & Forwarding, DB Schenker
• Kenji Takata, Manager Sales Department Refrigeration Division, Daikin
• Hans-Willem Van der Waal, Managing Director, AgroFair
• Sandy Verma, Senior Director, AT&T Asia Pacific
• Alex von Stempel, Managing Director, Cool Logistics Resources, UK
• Nigel Webster, Director, Refrigerated Containers, Seaco
• Speaker tbc, China Merchants
Confirmed speakers
• Tarun Arora, Manager Fresh Import and Distribution, IG International
• Alfred Cheung, Founder, Green Society Association, and Former Head of Reefer
Trades, OOCL, Hong Kong
• Henrik Christensen, President Global Logistics, KTZ Express
• Dick Gilhuis, Commercial Director, Zeeland Seaports, The Netherlands
• Edward Goh, Director, Marketing & Strategic Planning, Carrier Transicold
• Lars Kastrup, Senior Vice President, CMA-CGM
• Pawanexh Kohli, CEO and Chief Adviser, National Centre for Cold-chain
Development and CrossTree Techno-Visors
• Chetan Kumria, Vice President Supply Chain, Pernod-Ricard
• Clement Lam, Director and General Manager, Swire Pacific Cold Storage
• Thomas Lau, Head of SCM & Logistics, Metro Jin Jiang Cash & Carry Co
• Damian Lee, Founder, Sunny Hills
• Jack Lo, Cargo Product & Marketing Manager, Cathay Pacific
• Michel Looten, Maritime Director, Seabury Group, The Netherlands
• Tsunemichi Mukai, Senior Vice President, MOL Liner, Hong Kong
• Mauricio Padrón, Perishable Logistics Advisor for Latin America
• Caesar Sanches, Regional Head Ocean Freight Asia Pacific, Panalpina
• Alex Schenz, Director, ARCONZ, New Zealand
• Jan Strassburg, Senior Manager Rail Logistics & Forwarding, DB Schenker
• Kenji Takata, Manager Sales Department Refrigeration Division, Daikin
• Hans-Willem Van der Waal, Managing Director, AgroFair
• Sandy Verma, Senior Director, AT&T Asia Pacific
• Alex von Stempel, Managing Director, Cool Logistics Resources, UK
• Nigel Webster, Director, Refrigerated Containers, Seaco
• Speaker tbc, China Merchants
In cooperation with
Wednesday 2 September 2015
AsiaWorld-Expo, Hong Kong
Wednesday 2 September 2015
AsiaWorld-Expo, Hong Kong
1
st
Asia
C
onference
1
st
Asia
C
onference
In cooperation with
Conference overview
The cold chain market in Asia is set to explode in the short and medium
term with 40-50% growth rates over the next two years, due to demand
for perishable goods, increasing wealth distribution and the development
of e-commerce.
Rising middle class incomes in Asia result in increasing demand and are
providing new opportunities for the cold chain logistics sector, covering all
stages between production and consumption.
However there is a big ‘but’. At least 30 percent of temperature sensitive
cargoes are being wasted and have to be destroyed due to insufficient
infrastructure, differences in culture and communication problems.
Due to poor handling in the process of transportation, storage and
retailing, losses in China alone are estimated to be in the region of
RMB100 billion (USD16 billion).
There is a critical need for a better dialogue between the logistics sector
and perishable producers, exporters and importers. Without greater open-
mindedness and mutual trust on both sides this will not work: customers
need more effective and reliable solutions and the logistics sector needs to
be able to maintain and create better value. How can this be achieved?
For a start food safety needs to be improved and the creation of world-
class delivery standards already established in Europe, the US and some
other Asia countries, such as Japan, will need to be adopted across Asia.
A new forum
Running concurrently with the Asia Fruit Logistica Exhibition, this brand new
one-day event will focus on regional perishable supply chain issues in Asia.
Cool Logistics has become an internationally recognized platform for
connecting perishable logistics and cold chain experts with producers and
shippers of commodities that require temperature control.
Designed as a regional event to complement Cool Logistics Global in
Europe and other biennial regional events such as Cool Logistics Africa
and Cool Logistics Americas, Cool Logistics Asia will be held in Hong
Kong, on the doorstep of the world’s largest potential cold chain market.
1st
Asia
C
onference
1st
Asia
C
onference

3. In cooperation with
Wednesday 2 September 2015
AsiaWorld-Expo, Hong Kong
Wednesday 2 September 2015
AsiaWorld-Expo, Hong Kong
In cooperation with
1
st
Asia
C
onference
1
st
Asia
C
onference
18:00 Networking event
Cool Logistics Asia registered delegates are invited
to attend the Asia Fruit Logistica / Congress
Welcome Reception
08:00 Registration, refreshments & networking
09:00 PLENARY SESSION 1:
Global and Asian shipping trends
09:00 Welcome from the organisers
Alex von Stempel, Managing Director, Cool
Logistics Resources, UK
09:05 Moderator’s opening remarks
09:10 Perishable commodity review, trends and trade lanes
Michel Looten, Maritime Director, Seabury Group
09:30 KEYNOTE 1:
Container shipping challenges in Asia
Lars Kastrup, Senior Vice President, CMA-CGM
09:50 Financing the cold chain
Nigel Webster, Director, Refrigerated Containers, Seaco
10:20 Discussion
10:30 Refreshments & networking
11:00 PLENARY SESSION 2:
Trade and food safety challenges
11:00 Moderator’s opening remarks
11:10 KEYNOTE 2:
Emergingmarkets–perishablesupplychaindemands
Chetan Kumria, Vice President-Supply Chain,
Pernod-Ricard
11:30 Resolving the challenges of last mile
distribution in India
Tarun Arora, Manager Fresh Import and
Distribution, IG International
11:50 KEYNOTE 3:
Food safety compliance and first mile logistics
in China
Thomas Lau, Head of SCM & Logistics, Metro Jin
Jiang Cash & Carry Co
12:30 Discussion
13:00 Lunch & networking
Lunch is kindly sponsored by Seaco
14:15 BREAKOUT SESSIONS
In the afternoon, the conference will feature a number
of breakout sessions, each consisting of 4 x 20 minute
workshops.
BREAKOUT SESSION 1:
Multimodal connectivity and infrastructure
Perishables can be shipped by sea, air, road or rail depending
on transport infrastructure access, transport equipment,
security, cargo value and door-to-door cold chain reliability.
This session will provide a ranking of different ports, airports,
road/rail connectivity and determine the choice of different
service offers for chilled and frozen commodities.
14:15 Moderator’s opening remarks
Alfred Cheung, Founder, Green Society
Association and former Head of Reefer Trades, OOCL
14:20 Assessing Asian transport demand: Ports and roads
Tsunemichi Mukai, Senior Vice President, MOL Liner
14:45 Long-distance rail an alternative to
oceanfreight for perishables?
Henrik Christensen, President Global Logistics,
KTZ Express
Jan Strassburg, Senior Manager Rail Logistics &
Forwarding, DB Schenker
15:20 The seafood airfreight supply chain: What are
the critical success factors?
Jack Lo, Cargo Product & Marketing Manager,
Cathay Pacific Airways
BREAKOUT SESSION 2:
Cold chain investment projects and global supply
chain solutions
Insufficient cold chain infrastructure is the main factor
PRELIMINARY CONFERENCE PROGRAMME Visit us at
www.coollogistics.asia
for the latest conference
updates
Visit us at
www.coollogistics.asia
for the latest conference
updates
Tuesday 1 September: Pre-conference
www.coollogistics.asia www.coollogistics.asia
1st
Asia
C
onference
1st
Asia
C
onference
pRELIMINARY CONFERENCE PROGRAMME
Wednesday 2 September: Conference
hampering the progress of perishable logistics in Asia
resulting in substantial supply chain losses. This session will
focus on regional and global perishable logistics solutions for
emerging markets and seek to identify the contribution of the
perishables logistics sector to key regional GDP.
14:15 Moderator’s opening remarks
Alex Schenz, Director, ARCONZ, New Zealand
14:25 Cold chain mapping: Tracking new cold chain
capacity demand patterns in the Asia Pacific region
Clement Lam, Director and General Manager,
Swire Pacific Cold Storage
14:45 Building efficient perishable supply chains in China
Speaker to be advised, China Merchants Americold
Logistics (HK) Ltd.
15:05 Investment risks and opportunities in new cold
stores and refrigerated trucks/trailers in India
Pawanexh Kohli, CEO and Chief Adviser, National
Centre for Cold-chain Development and CrossTree
Techno-Visors, India
15:25 Port-centric logistics for the perishables sector
- a European example
Dick Gilhuis, Commercial Director, Zeeland Seaports
15:45 CASE-STUDY: Perishable logistics solutions
for Chilean fresh produce in Asia
Mauricio Padrón, Perishable Logistics Advisor for
Latin America
BREAKOUT SESSION 3:
Cold chain technology
Advances in temperature control and packaging technology and
improved supply chain visibility could help reduce perishable
product losses along the cold chain and improve operating
profitability and efficiency for logistics and transport service
providers. This session will review the latest developments in
controlled atmosphere and modified atmosphere solutions for
reefer containers and reefer trucks.
14:15 Moderator’s opening remarks
Alex von Stempel, Managing Director, Cool
Logistics Resources, UK
14:20 How can existing post harvest technologies and
packaging solutions help growers minimize loss?
Edward Goh, Director, Marketing & Strategic
Planning, Carrier Transicold
14:35 Controlled atmosphere solutions for fresh produce
Kenji Takata, Manager Sales Department
Refrigeration Division, Daikin
14:50 How M2M technology could change
parameters for perishable logistics efficiency
Sandy Verma, Senior Director, AT&T Asia Pacific
15:05 Traceability and food hygiene
16:15 Refreshments & networking
16:45 CLOSING PLENARY SESSION:
Designing perishable supply chains of the future
What are the key hallmarks of an efficient perishable
supply chain and what will it take to design and deliver
flexible solutions for current and future challenges? In
this final session, moderators and speakers from the
day will reconvene to review key findings and
discussion points from the various sessions and
highlight key actions that the industry must take now
on the road to greater perishable supply chain efficiency.
16:45 Moderator’s opening remarks
Alex von Stempel, Managing Director, Cool
Logistics Resources, UK
17:00 The impact of Panama Disease on banana
shipment patterns
Hans-Willem Van der Waal, Managing Director, AgroFair
17:20 The pineapple cake supply chain
Damian Lee, Founder, Sunny Hills
17:30 PANEL DISCUSSION
Tarun Arora, Manager Fresh Import and
Distribution, IG International
Alfred Cheung, Founder, Green Society
Association and former Head of Reefer Trades, OOCL
PawanexhKohli,CEOandChiefAdviser,NationalCentre
forCold-chainDevelopmentandCrossTreeTechno-Visors
Caesar Sanches, Regional Head Ocean Freight Asia
Pacific, Panalpina
Alex Schenz, Director, Arconz
18:00 Close of conference
Status as at: 15.06.2015 | Subject to change Status as at: 15.06.2015 | Subject to change

4. “Well organised with good
speakers and topics - see you
next year in Bruges”
Pascal Goormans, Special Fruit
“Well organised with good
speakers and topics - see you
next year in Bruges”
Pascal Goormans, Special Fruit
“Excellent conference
addressing the most
important issues in the reefer
industry. Useful information
and updates for our day-to-
day work, plus valuable opportunities to
network with reefer industry stakeholders.”
Waleed Elassy, Suez Canal Container Terminal
“Excellent conference
addressing the most
important issues in the reefer
industry. Useful information
and updates for our day-to-
day work, plus valuable opportunities to
network with reefer industry stakeholders.”
Waleed Elassy, Suez Canal Container Terminal
“Very impressive event. Great
place for networking and gaining
various insights from the
presentations & discussions.
Thanks to Cool Logistics Global I
was able to meet the people I hadn’t had a
chance to talk to yet.”
Tsunemichi Mukai, Mitsui O.S.K. Lines (MOL)
“Very impressive event. Great
place for networking and gaining
various insights from the
presentations & discussions.
Thanks to Cool Logistics Global I
was able to meet the people I hadn’t had a
chance to talk to yet.”
Tsunemichi Mukai, Mitsui O.S.K. Lines (MOL)
“Always valuable networking with
a lot of interesting people”
Henrik Lindberg, Emerson
Climate Technologies
“Always valuable networking with
a lot of interesting people”
Henrik Lindberg, Emerson
Climate Technologies
“It was again interesting to meet so many
people in a short time. The networking
opportunities are splendid.”
Evi Ducaert, Hamburg Süd
“It was again interesting to meet so many
people in a short time. The networking
opportunities are splendid.”
Evi Ducaert, Hamburg Süd
“An excellent forum for exchange and debate on
key issues affecting the current and future cool
logistics supply chain. There was a broad range of
perspectives aired which was made possible by
the range of experience of the delegates across
the supply chain.”
Derek O’Galligan, OOCL (Europe) Ltd
“An excellent forum for exchange and debate on
key issues affecting the current and future cool
logistics supply chain. There was a broad range of
perspectives aired which was made possible by
the range of experience of the delegates across
the supply chain.”
Derek O’Galligan, OOCL (Europe) Ltd
“Well organised, relevant and
topical in terms of staying
close to the issues facing our
industry today.”
Ed Goh, Carrier Transicold
“Well organised, relevant and
topical in terms of staying
close to the issues facing our
industry today.”
Ed Goh, Carrier Transicold
“Cool Logistics gives us a great platform for
networking and information on reefer logistics.”
Juan Navarro, Proecuador
“Cool Logistics gives us a great platform for
networking and information on reefer logistics.”
Juan Navarro, Proecuador
“Cool Logistics Global 2014
certainly lived up to my
expectations. It is important
to hear what other global
companies see as their
challenges, and how we can use the
experience of others to build an even better
supply chain for our customers.”
Harald Rosså, Marine Harvest
“Cool Logistics Global 2014
certainly lived up to my
expectations. It is important
to hear what other global
companies see as their
challenges, and how we can use the
experience of others to build an even better
supply chain for our customers.”
Harald Rosså, Marine Harvest
What industry professionals say about our Cool Logistics conferencesWhat industry professionals say about our Cool Logistics conferences