How to make corporate education system faster, more efficient and less costly. With gaining extra empathy from employees

1. DIGITAL BEHAVIORAL SIMULATIONS
IN CORPORATE EDUCATION
Gaining Extra Empathy

2. DO NOT KNOW
HOW TO ENGAGE?
Make them
investigate

3. IDEA FROM COUNTRY-WIDE CHANGE MANAGEMENT EXPERIENCE
Once I was tasked to
make 40 million people
love tariff raise
1. Mostly electricity tariffs
2. People hate Energy suppliers –
those nasty croocs
3. People do not care about how
and why electricity is produced
and costs
4. So, why not making consumers
those ‘croocs’ themselves?..

4. Living through
own in-game
experience one
remembers 80%
more information,
than reading or
seeing advert
OWN EXPERIENCE – PATH TO MEMORY AND EMPATHY
80%
1. Player is 4-5 times more keen to
empathize his ‘character’
2. Routine regulations can be
effectively taught through engaging
game scenario
3. Player’s behavior can be fixed and
tested in intentionally conflict
situations
4. Investigation of causes of events –
is almost 100% guaranty that they
will be understood
5. You can set up infinite amount of
drills for infinite amount of workers
for the fraction of cost

5. EXAMPLES OF MOST SIMULATION FAVORABLE USAGE IN CORPORATIONS
Almost any
business
processes, tied
with decision
making matrix
or behavioral
pattern
1. Negotiations / sales perfection
2. Adaptation of new employees to
business-structure or processes
3. Labor safety /and corporate
security rules or disaster prevention
regulations
4. Filtering out candidates before
spending HR time on interview for
commodity-type jobs
5. Scenarios and reaction during
disaster/corporate crisis or leakage-
strategies
6. Change Management during
changes, M&A or reforms in the
organization

6. TIME CALLING FOR NEW TOOLS
New generations
require more engaging tools in order to
change their skills and behavior
Traditionalist
geographies need some shake up
‘Camouflaging’
working routine with game-like environment
to gain empathy and immersion of those
grown up with games
Propper approach
to «Y» and «Z» generations, those who can
either ignore or really live at work
01
02
03
04

7. Give them way
to see things
from your
perspective

8. DO NOT KNOW
HOW TO ENGAGE?
Make them
investigate

9. Traditional
methods of OSH/
HSE and corporate
safety education.
Efficiency?
TRADITIONAL METHODS
1. Often lack of empathy to the
idea of safety behavior (esp. in
3-rd world)
2. Low efficiency of printed
instructions
3. Underestimation of safety
officer role among workers
4. Lack of connections and
consequences understanding,
no idea of core (root) causes of
incidents
5. Considering safety rules as top-
down driven approach

10. Digital
means instant online statistics
and analytics
Cheaper:
one ‘digital trainer’ can do
10 000, 50 000, 1 000 000
employees at the same price
of one training
It’s easy to reach
all employees – both on-site and remotely: cool
for spread teams
Easy to onboard
new employees – don’t need to hire that live
trainer again
Scenarios:
1) can be based on accepted intra-company
knowledge and methodology.
2) or on the external experience of your choice
WHY CORPORATE UNIVERSITIES ARE EVEN A BETTER FIT?
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02
03
04
05

11. Simulations made
for customer
and with using customer specifics and settings
More expencive, time to produce. But better
efficiency and KPI tuning
Ready-made
products
or «box» products
instant, cheaper, but not tuned
(and lower engagement)

12. CASE: METINVEST HSE INVESTIGATION
20 000 employees only
in first run of simulation
Raitings / analytics
segmented by plants
Internal Incident
Investigation Methodology
implemented in scenario
Real managers used in
scenario
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02
03
04

13. CASE: LIDSKAYE BEER SALES TRAINING
200 employees in 2 days
Clear simulation with
SMART goals in each
episode and Educaional
info embedded
Personalyzed analytics sent
to HR manahers on each
employee
Training program to close
gaps found out set in a
week after
01
02
03
04

14. WANT THEM IN?
Give them
a good dive!

15. Business
Games Club
http://simulate.company
ALEXANDER TOLKACH
CEO
e-mail: at@citigames.org
skype: tolkach
Contact phones:
US +15129108398,
UK +442080681879,
US +74993501279,
UKR +380891205468