Level 3 Ext Dep. Future Technologies

1. Interactivity
with Television
Interactive television, (also known as
ITV,), allows viewers to watch
content whilst interacting with their
television or film on demand. By
doing so you allow the audience to
interact with the content whilst at
the same time being entertained.

2. Features
Available for satellite/cable television
Can interact with their television whilst watching a show,
more specifically by pressing the red button
Features include alternate channels
Can change to different games e.g. Wimbledon
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3. Examples
Sky Digital allows audiences to interact with television content, respond to
certain advertisements or connect to internet based services. All of this can be
done by pressing the red button.
TiVo allows access to internet sites such as YouTube, MLB and Spotify along
with access to Netflix and Amazon Prime.
BT and Sky grant you the access to watch catch up tv such as BBC iplayer and
All4.

4. Why
Benefits of interactive television is that it maintains a way for watchers
to interact with the television content and react to commercials through
viewing and clicking curtain commercials on their television. Viewers
can multitask whilst on television and at the same time viewers can
access the internet-based services whilst watching a program.