A marketing description of Rolls Royce

1. Rolls Royce: More Than People
Think.
A Digital Analysis of Rolls Royce

2. Brief History
On August 4th, 1914 was when Rolls Royce almost went out of
business until they decided to start making Aero Engines.
Featured here was their first model the PV-12

3. State of Affairs
Overall their digital strategy does need a ton work and I’ve
outlined some key areas on how to do that.

4. Target Audience
Rolls Royce is not a typical company

5. Social Media
Point Blank: it is pretty bad
Little fan interaction
Have a pulse

6. Website and Advertising
The website is good but does needs some work
Has anyone every seen a Rolls Royce Ad?

7. Mobile App
One word: Yikes
Needs drastic overall

8. Metrics
Personally I suggest keyword opportunity
Allows for a company to know how often people are searching
the internet for them

9. Tactics and Budget
Use some email marketing
This could get expensive

10. Summary
Rolls Royce is very interesting and well established company
Market dictates success
Not completely lost in the digital world
Questions?