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Webengineering lecture 6

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Webengineering lecture 6

  1. 1. By Kiramat RahmanDepartment of Computer & Software Technology University of Swat
  2. 2. Out Line  Site Statistics Terminology  How to make your Site Interactive  Graphics in Website11/5/2012 Department of Computer & Software Technology 2
  3. 3. Site Statistics Terminology:  There is a very basic terminology related to your web site statistics. Go through the following terms to become more comfortable with your site statistics report and analysis.  Unique Visits - The number of unique visitors you had for the given time period. Example: if there was only a single person who visited your web site, and visited 1,000 separate times in a day, the unique visits would just be one. The uniqueness is counted based on the IP address of the visitor.11/5/2012 Department of Computer & Software Technology 3
  4. 4. Site Statistics Terminology cont..  Total Visits - The total number of visits including duplicate visits, that a web site receives in a given time period. Each time a site visitor reaches to your site it is counted one visit.  Page Views or Page Impressions - Each time a web page is loaded it is referred to as a page view. If you are counting a web site link available on this page then it will be counted as a page impression.11/5/2012 Department of Computer & Software Technology 4
  5. 5. Site Statistics Terminology cont…  Hits - This is very similar to page views and will be counted every time a visitor will click any link related to your web site.  Direct Access : - This amount refers to the people who accessed your web site through their bookmarks or typed in your URL manually in the URL box of the browser.11/5/2012 Department of Computer & Software Technology 5
  6. 6. Site Statistics Terminology cont….  Referrer & Referral URL - The web address where the visitor followed a link to reach your web site. For example if someone finds your web site in google search and click over the link then google will be referrer.11/5/2012 Department of Computer & Software Technology 6
  7. 7. How to make your site a success ?  So if you want to make your site a success then actual work starts after hosting your web site successfully. This includes following actions but to gain popularity is not limited to these actions.  Search Engine Inclusion: First step, you should go and include your web site in various search engines like google, yahoo and msn etc. Never trust on automated software to include your site in search engines. There are many fraud companies in this business so be away from them and dont waste your money.11/5/2012 Department of Computer & Software Technology 7
  8. 8. How to make your site a success ?Cont…  Open directory inclusion: This is another way to make your site popular. There are many open directory projects like dmoz.com and yahoo.com etc where you can include your web site to get attention from net surfers.  Google Adwords: This is paid program from google where you can register and you can pay based on number of clicks on your web site link or based on number of page impressions.11/5/2012 Department of Computer & Software Technology 8
  9. 9. How to make your site a success ?Cont…  Advertising Programs: If you have big budget then you can go for higher resources like TV ads or News paper or magazine adverting programs. They are most effective and expansive as well.  White papers and Article: If you write white papers or articles then you can include your web site link in those white papers or articles to get more traffic on your site.11/5/2012 Department of Computer & Software Technology 9
  10. 10. How to make your site a success ?Cont…  Site Link Exchange: There are many sites including my site, who do site link exchange. So you will keep their site link at your web site and they will keep your site link at their site. This is for then mutual benefit of site link exchangers.11/5/2012 Department of Computer & Software Technology 10
  11. 11. Graphics In Websites  Let me first tell you that graphics is very important part of any web site.  If you have time and talent to design your web graphics then its great.  This does not only require time and talent to have web graphics but you need to spend some amount of money as well to buy good graphics software like Paint Shop Pro or Adobe Photoshop etc.11/5/2012 Department of Computer & Software Technology 11
  12. 12. Graphics in Websites cont..  However if you are not blessed with an artists hand and you dont have money as well to spend on buying graphics software then Internet is the heaven and you should appreciate thousands of graphics designers who have created free web graphics for you.11/5/2012 Department of Computer & Software Technology 12
  13. 13. Beautiful Flowers Clipart11/5/2012 Department of Computer & Software Technology 13
  14. 14. Now its Time To  Now it is time to move forward and I will encourage you to start developing your web site using  HTML and PHP, ASP, ASP.Net Also use WordPress, Joomla, Dreamweaver, and flash and adobe photo shop for interactive website11/5/2012 Department of Computer & Software Technology 14
  15. 15. Q&A11/5/2012 Department of Computer & Software Technology 15

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