4. Strategic Planning
Speaker: Matt Roberts, President PAMA
“AMA Marketer of the year for Corporate Branding”
What is your Goal?
-Who is the Customer
-What problem exists
-What data is needed
Attendees: 35
"If you don't know where you are going, you will wind up somewhere else“
- Yogi Bera
5. Social
Company: PHILADELPHIA AD CLUB
Speakers: 3 industry speakers
Importance of Social to Business
-Leveraging Social Tools
-Transition from Pen & Paper
-Social as an essential element of strategy
Attendees: 100+
"We shape our tools and our tools shape us"
- Wilson Miner
6. Acquisition
Company: SEER INTERACTIVE
-44th Fastest Private Growing Company in Philadelphia
Speakers: 8 SEER employees in 15 minute segments
How do we drive quality customers to a website?
-SEO
-PPC
-SEM
-Analytics
Attendees: 32
Internships: 1
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads
like wildfire.”
-Malcolm Gladwell
7.
8. Acquisition
Company: SEER INTERACTIVE
-44th Fastest Private Growing Company in Philadelphia
Speakers: 8 SEER employees in 15 minute segments
How do we drive quality customers to a website?
-SEO
-PPC
-SEM
Attendees: 32
Internships: 1
9. Implementation
Event: Pepsi vs. Coke Challenge
Use the tactics to create a successful company
Member Participation
-Heavy Prior Planning
-Social Media Initiatives
-Member Acquisition
Attendees: 83
AMA coordinators: 16
"The value of an idea lies in the using of it“
- Thomas A. Edison
10. Optimization
Optimization
-Create relevant experiences
Company: MONETATE INC.,
-Personilization
-8th Fastest Growing Private Company in Philadelphia
-Segmentation
Speaker: Blair Lyon, VP of Marketing
-Create relevant experiences Metrics
-Personalization
-Segmentation
Company: MONETATE, 8th Fastest Growing Private Company in Philadelphia
Speaker, Blair Lyon, VP of Marketing
Attendees: 75
Internship: -100+ Creative and marketing campaign awards
1
Attendees: 75
Internship: 1
“What’s dangerous is not to evolve”
-Jeff Bezos
Temple AMA Strategy1.cover as many industries as possible-name company / industry2. Meet once per week-members have quick exposure to many industries-we do this because mainly freshmen 3. For marketing week – dive into one industry-digital marketing
1. Thought about how to expose members to digital marketing“situation, boss came up to member and asked him/her to create a digital marketing plan for a new product launch”2. created A digital marketing lifecycle-given time frames (when people were available)-wasn’t the exact process that would take, but covers most elements-real life would be more of a circle framework with everything interacting. We thought about how to create it over a week.3. Match up activities to each step-now we will cover each step
Matt focuses works on corporate branding in the healthcare industry by taking the focus away from digital marketing.-talked about strategic planning – required in all marketing campaigns-big issue in digital channels where so much information is available, but not valuable
Segmentation of social channelsDifferent channels have different purposes-what which fits the message of our product
Spilt up different topic -explain and case study-segment customer – find most profitable customer , not largest segment
-use strategies learned over previous events-in spirit of digital marketing-tallied results and posted on FB as a way to drive traffic
Overall Lesson: Create a theme for your marketing weekMakes sense to have events build off each other since it is one of the few times that events are in a row
