How do you qualify a lead? - Alex Berman
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In B2B sales, a qualified lead is one that has: 1) Budget to make a purchase 2) Decision making power 3) A need for what you’re selling So… How do you qualify a lead? There are 3 times you should qualify in the sales process 1. Qualify when list building Look for buying signals online 2. Qualify in the email Screen with the subject line Ask an open ended question in the email And finally… 3. Qualify on the call Ask questions about need, budget and timeline Need more leads for your SaaS startup or agency? Check out http://inspirebeats.com
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How do you qualify a lead? - Alex Berman
- 1. How do you qualify a lead? by Alex Berman from
- 2. Alex Berman Chief Marketing Sumo InspireBeats.com $20 million+ Leads Generated $2 million in B2B Sales Purveyor of Low Quality Videos
- 3. In B2B sales, a qualified lead is one that has:
- 4. 1) Budget to make a purchase
- 5. 2) Decision making power
- 6. 3) A need for what you’re selling
- 7. So…
- 8. How do you qualify a lead?
- 9. There are 3 times you should qualify in the sales process
- 10. 1. Qualify when list building
- 11. Look for buying signals online
- 13. Another example:
- 15. Then..
- 16. 2. Qualify in the email
- 17. Screen with the subject line
- 19. Ask an open ended question in the email
- 21. And finally…
- 22. 3. Qualify on the call
- 23. Ask questions about need, budget and timeline
- 24. For example:
- 25. “Have you worked with any social media vendors before?”
- 26. “When are you looking to make a decision?”
- 27. “What’s a good next step here?”
- 28. To recap...
- 29. How Do You Qualify A Lead? 1. Qualify when list building 2. Qualify in the email 3. Qualify on the call
- 30. Any Questions?
- 31. Alex Berman Chief Marketing Sumo @ InspireBeats Mail: alex@inspirebeats.com Twitter: @alxberman Need more leads or sales support? http://inspirebeats.com Contact Info