CMO.com.au Holla chief: Customer Experience is the new brand remit
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Customer experience is the new marketing agenda, and marketers must turn their attention to customer journeys, data and technology, and advocacy if they’re to survive in today’s experience economy. That’s the view of The Holla Agency’s founder and CEO, Alex Allwood, who detailed the importance of an experience-led approach to marketing at an industry breakfast event in Sydney, which also marked the launch of her new book, Getting in the game: Customer experience is the brand.
