Second step of a MA project for the University of Hudderfield

1. Jibike Adekunle, Alessia Grassi, Ailen Gomez, Jordan
Moorhouse, Samantha Stewart, Urte Urbonaite

2. Idea

3. 0
5
10
15
20
<30 years >30 years Total
Yes
No
0
5
10
15
20
<30 years>30 years Total
Yes
No
0
5
10
15
20
25
<30
years
>30
years
Total
Yes
No
Sheffield (Trendy) Sheffield Tram Stops Meadowhall
Shoppers!
Families
Lazy Youth
Customer

4. Customer
15%
33%
21%
31%
18-22
23-27
28-32
33 +
A second primary research
made us to narrow the target
from under 30s to a 23 – 27
age group

5. Customer Profile
Age: 23-27 73% own a Smartphone in the UK
(http://academic.mintel.com/display/714941/?highlight#hit1)

6. Independent
shop
Empty shops in
mall
Coloured
Opportunity
Hi-Tech
Mobile device charging
No more plugs New technologies charge devices
in 15 minutes
CCTV System High security
control
No worries for the customer
Locker service
provided ONLY storage
facility
Delivery Service Storage in secure lockers together
with optional delivery service
NO ONE offers the
same service
Enlarge market Once the business starts running it is
possible to target tourists, people
staying in entertainment area, etc.

7. We asked people through a questionnaire if they
would be interested in a locker service that gave
them they opportunity to leave their shopping bags.
44%
56%
NO YES
On-line survey

8. First Logo ideas

10. Solution We are here

11. Shop Layout

12. Team
Store
Staff
Interior
Decorator
App
Development
Security

13. Advantage
The project Idea was a result of personal
experiences when shopping. Through our interests, diverse
educational backgrounds, age range and service focused nature
we believe we are best positioned to provide a service which not
only solves a problem we have suffered, but does it in a way
nobody would expect.

14. Result
Research on start up cost
suggests the business would
initially need £31550 of
investment
If all the lockers were charged at £1
per hour and full all day the store
would make £209.93
This would leave each
team member with £9027
• Lockers are unlikely to be constantly and consistently full.
• There is potential to create partnerships with other shops, we plan on finding a way to prove our
service valuable to them.
• Members of the team could work in the shop part time in order to decrease staff costs.
Not carrying and lifting
heavy bags can reduce
Stress level
Mental health
Depression
This reduce NHS cost of
£ 100bn
According to
McDonaldization
theory
People stay longer in
a shopping mall
because of the
environment make
them feel comfortable
People feel comfortable
and are encouraged to
spend more

15. What Next?
 Website and App development
 Further research on costs to help
develop business plan.
 Develop a marketing and promotional
strategy.
 Research into potential partnerships
 Research and develop a plan for
future expansion.

16. References
(n.d.). Retrieved from http://www.ilkestonadvertiser.co.uk/news/local/big-response-to-town-centre-appeal-1-5504668
(n.d.). Retrieved from http://www.theguardian.com/business/economics-blog/2014/may/21/retail-recovery-consumers-spend-more
(n.d.). Retrieved from http://successimg.com/site-plan-floor-plan/prop.favistat.com*img*project_images*original*Floor-plan-of-
Suncity-Success-Tower-Retail-Space-Commercial-4000-
f4.jpg/www.favista.com*Gurgaon*suncitysuccesstowersector65P615.html/
(n.d.). Retrieved from http://openbuildings.com/buildings/ada-shopping-center-profile-3751
(n.d.). Retrieved from http://www.dailymail.co.uk/health/article-2078988/Take-care-sales-Carrying-heavy-bags-cause-shoppers-
stress-researchers-find.html
Ritzer, G. (2015). The McDonaldization of society. Thousand Oaks, CA: SAGE Publications.
Shop layout images
(n.d.). Retrieved 25 February, 2015 from http://www.tmcdist.co.uk/?portfolio=test-5
(n.d.). Retrieved 25 February, 2015 from http://www.shutterstock.com/pic-105353591/stock-vector-fragile-wooden-box-texture-
vector-background-eps.html?src=&ws=1
(n.d.). Retrieved 25 February, 2015 from http://www.dreamstime.com/royalty-free-stock-photo-fragile-handle-care-image646025
(n.d.). Retrieved 25 February, 2015 from https://www.etsy.com/market/fragile
(n.d.). Retrieved 25 February, 2015 from http://www.ebay.co.uk/itm/800-Fragile-Handle-with-Care-Labels-Large-99-x-34mm-
/200522268162
(n.d.). Retrieved 25 February, 2015 from http://locker-catalogue.co.uk/
(n.d.). Retrieved 25 February, 2015 from https://popart11.wordpress.com/2014/11/06/el-pop-art/
(n.d.). Retrieved 25 February, 2015 from http://hdw.eweb4.com/search/pop+art/
(n.d.). Retrieved 25 February, 2015 from http://blog.shiito.es/pop-art/
(n.d.). Retrieved 25 February, 2015 from http://www.artlex.com/ArtLex/p/popart.html
(n.d.). Retrieved 25 February, 2015 from http://freshome.com/2010/12/09/fun-and-original-furniture-design-split-personality-sofa/
(n.d.). Retrieved 25 February, 2015 from https://www.tumblr.com/tagged/aplanghighartessay

17. Thank
You!!