1. AVR
MANAGEMENT
MARKETING – GROWTH - BRANDING
www.aleksandarvribak.com
ALEKSANDAR V RIBAK
IS THIS PRESENTATION FOR YOU?
DIGITALLY NATIVE COMPANY
GROWING, WELL FUNDED OR BOOTSTRAPPED
YOU HAVE ROOM IN YOUR CAP TABLE
YOUR C-SUITE OPERATES IN ENGLISH
FOCUS ON EXCELLENCE
2. www.iseemark.com
TRACK RECORD
FOR A RECORD
i@iseemark.com
50+ different deep marketing & management skills
120+ clients
12 organizations created > 6 companies and 6 NGOs
7 countries with a legal vehicle presence (he knows laws)
i@iseemark.com
In 2021 AVR is focused on startups up to Series C
Some of the recent funded projects he assisted
AVR works globally. Remotely or onsite. He is also a
member of Startup Singapore and Switzerland.
See more on LinkedIn
3. “WHY DO I NEED AVR?”
i@iseemark.com
Learning curve acceleration
What does this mean for
an early-stage company?
• Years spared
• Millions of dollars saved
• Improving MRRs
• Better work culture
• Rising levels of excellence
• Internationally oriented
• Exponential networks
• Perpetually improving CLVs
• Perpetually improving CACs
4. “WHY DO I NEED AVR?”
i@iseemark.com
AVR radically increases the
organizational power.
AVR’s mind is a powerful tool to not only discuss
strategies but execute flawlessly every day. What
does this mean for your organizational pentagon?
• Better inbound/outbound integration
• Flawless management based on results
• No envy, greed, or bitterness
• Complete transparency, integrity, and honesty
• Strategic and tactical alignment
• Seamless growth of everybody
• Deep product insights to improve CLVs
AVR’s elevates the organizational spirit and value
which bring exponential benefits over time.
5. KEY AVR FOCUS IN 2021/22
CMO, COO, & AUTOMATION FOR EARLY STAGE COMPANIES BUSINESS MANAGEMENT
MARKETING STRATEGY
MARKETING AUTOMATION
DEEP MARKET RESEARCH
FINANCIAL PLANNING
FUNDRAISING & CROWDFUNDING
AD MANAGEMENT
PUBLIC RELATIONS
DESIGN AND VIDEO PRODUCTION
MANAGING REMOTE TEAMS
MANAGING ON-SITE TEAMS
SOCIAL MEDIA WORK & AUTOMATION
GROWTH HACKING
AFFILIATE MARKETING
PARTNERSHIPS MARKETING
SPONSORSHIPS & CSR
EMAIL MARKETING
HOLDING STRUCTURES
B2B & B2C MARKETING TACTICS
SETTING UP MARKETING SYSTEMS
SOURCING SCALABLE MARKTECH
AGILE & SCRUM MASTER
INTERNALIZING TOP TALENT
TALENT SOURCING…+++
AVR SKILLS
AVR SEAMLESSLY INTEGRATES YOUR INBOUND MARKETING
AUTOMATION WITH YOUR OUTBOUND INITIATIVES
WHAT CAN AVR DO FOR YOU?
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6. “WHO IS AVR?”
AVR’S EXPERIENCE
1) Two positive exits
2) One Joint Venture with a foreign monopoly
3) More than 120 happy agency or fractional CMO/COO clients
AVR IS A SERIAL DROP-OUT ON PHD AND MA LEVELS.
i@iseemark.com
DISPLEASED WITH SCIENCE OF
TODAY, HE MADE HIS FOUNDATION
Master of learning
3 companies in UK/USA
3 companies in SE Europe
2 NGOs in SE Europe
ENTREPRENEURSHIP
AVR made the #1 blockchain marketing company in the world,
TSM Global (as declared by GoodFirms). TSM helped founders
raise more than $300 million. Now AVR works as the CMO/COO,
elevating scalable early-stage companies. He is not only well-
branded, but walks the talk.
7. HE UNDERSTANDS BUSINESS
AND STARTING FROM ZERO
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Aleksandar started and made the largest indoor marketing
company in SE Europe. He made the company while
studying for his BA he finished as the best student.
8. HE UNDERSTANDS BUSINESS
AVR HAS NEGOTIATED JOINT VENTURES
i@iseemark.com
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Aleksandar sourced investors, negotiated, started, and managed
a Joint Venture with a foreign monopoly. He owned 30% of the
company directly and 40% through his NGO. Exited in 2018.
"From the concept and business plan
development, following regulatory and
governmental policies that influenced our
plans, to sourcing entrepreneurs and
establishing of the new company, they got
everything covered for us."
Franc Props, ex-CEO and minority
shareholder in SPL Ljubljana
www.mojupravnik.rs
9. HE UNDERSTANDS BUSINESS
AVR KNOWS DIGITAL BUSINESS MODELS
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TSM Global was ranked Number 1 in the world by GoodFirms.co
www.tsmglobal.org
Heritage site
Alek started and led one of the best
blockchain marketing companies in the
world. TSM contracted more than 50
people and helped clients raise more
than $300 million.
Exited in 2019.
10. BUSINESS AROUND THE WORLD
GROWING STRONG NETWORKS
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AVR is the host of TOP Advisory podcast that networks people.
Visit www.aleksandarvribak.com/top
11. RECENT CASE STUDIES
ALL AROUND THE WORLD
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Charities
• Art of Living
• Johnathan Thurston’s Academy
Early-stage companies
• Brisk Catering
• UniDoc
• Snakker
• QiWealth Finance
• Drops NFT
• Carupi
• Nabler
Previously AVR has also worked, among others, with these brands
Alek is the Chief Advisor at a startup foundry
Content on the next pages
12. CHARITY WORK
BY AVR IN AUSTRALIA
LEGEND IN BRISBANE, AUSTRLIA AND THE WORLD - JT
WHAT DID AVR DO?
• MARKETING STRATEGY PLANNING
• SOCIAL MEDIA STRATEGY & GUIDELINES
• OUTBOUND MARKETING PLAN DEVELOPMENT
• MADE AND LAUNCHED 30+ ADS IN ONE WEEK
• ADJUSTED THE EMAIL MARKETING
WHAT DID AVR ACHIEVE?
RADICAL INCREASE OF SALES YoY (+1300%)
EMAILS BROUGHT MORE SALES (+34%)
i@iseemark.com
Johnathan Thurston is the Michael Jordan of Australian
football. AVR helped his foundation.
13. CHARITY WORK
BY AVR IN THE USA
ALL AROUND THE WORLD WITH SRI SRI / EDUCATING 450M
WHAT DID AVR DO?
• MARKETING STRATEGY PLANNING
• SOCIAL MEDIA STRATEGY & GUIDELINES
• OUTBOUND MARKETING PLAN DEVELOPMENT
• MADE AND LAUNCHED 30+ ADS IN ONE WEEK
• ADJUSTED THE EMAIL MARKETING
WHAT DID AVR ACHIEVE?
RADICAL INCREASE OF SALES YoY (+1300%)
EMAILS BROUGHT MORE SALES (+34%)
i@iseemark.com
The Art Of Living foundation working in 156 countries with
its 3000 centers, required small assistance with its
partnership program for the USA market.
14. CASE STUDIES
BY AVR IN AUSTRALIA
AUSTRALIA’S FINEST CATERING COMPANY
WHAT DID AVR DO?
• IMPROVED MARKETING AUTOMATION FLOWS
• WROTE NEW ‘DINKY-DI’ CONTENT THAT CONVERTED
• SHOWCASED THE COMPANY’S CSR RECORD (Australian
bushfires and the Pause Fest)
• OPTIMIZED THE ONLINE CHECKOUT PROCESS
WHAT DID AVR ACHIEVE?
ORDERS DOUBLED IN ONE MONTH (+127%)
INCRAMENTAL INCREASE OF SALES MoM
INCREASED CONVERSION RATES
i@iseemark.com
Brisk catering is one of the most vibrant B2B companies in
Australia that has links to thousands of CEOs.
15. CASE STUDIES
BY AVR IN AUSTRALIA
WEALTH MANAGEMENT & ACCOUNTING FIRM IN SYDNEY
WHAT DID AVR DO?
• MARKETING STRATEGY ADVISORY
• OUTBOUND MARKETING PLAN DEVELOPMENT
• SUPPLIERS SOURCING NEAR MARTIN PL. SYDNEY
• AUTOMATED LINKEDIN OUTREACH TOOLS SET UP
WHAT DID AVR DELIVER?
GAME-CHANGING INSIGHTS
STUNNING HIGH-LEVEL STRATEGY DELIVERY
OPTIMIZED THE CLIENT APPRECIATION EVENTS
POWERFUL LOCAL PARTNERSHIPS FOR GROWTH
IMPROVED LINKEDIN OUTREACH
VIDEO TUTORIALS
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16. CASE STUDIES
BY AVR IN ICELAND
COMPLETE OVERHAUL – COMPANY FOUNDED IN 2016
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AVR did a complete business overhaul in only 200 hours, doubled the SaaS client
base, and tripled leads with lower ad spend.
17. RECENT CASE STUDY
BY AVR IN BRAZIL
CMO SCOPING AND ASSESSING CULTURAL FIT
i@iseemark.com
Carupi is a Y Combinator (YC) supported company led by an
MIT/McKinsey alumni. AVR was scoping Carupi, a p2p car selling
company to join as the CMO. In fewer than 80 hours, he did the
following:
• Assisted the CEO to set up procedures scaling content creation while
preserving quality.
• Educated on how Fortune 500 companies such as Coca Cola do their
advertising, attribution, and taxonomy.
• AVR managed $60k/mo ads in Portuguese, himself.
• Shared proprietary knowledge on how to choose the dominant ‘ad set
strategy’.
• Advised on the Single Keyword Ad Group (SKAG) for Google Ads
(pros and cons).
• AVR helped Carupi scale the hiring and onboarding of on-demand
resources while preserving its reputation.
18. RECENT CASE STUDY
BY AVR IN DENMARK
ADVISORY ON OPTIMAL LEAD FUNNELS AND PRICING STRATEGIES
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Snakker is a project started by a serial entrepreneur in Denmark
who has deep knowledge in marketing. AVR’s knowledge in
startups, business strategy, pricing strategies, and funnel
optimization came into play during the scoping
workshops/exercise. Here’s the value-added by AVR:
• Competitors overview and GTM advisory
• USP and product strategy discussion and conclusions
• Pricing proposal that can make the company category-
defining
• Review of previous marketing activities with advisory
• Optimal funnels benchmarking and planning
• Proposal to involve AVR with general terms and KPIs
Snakker bought the scoping workshop product made by AVR.
More details are available here.
19. RECENT CASE STUDY
BY AVR IN LITHUANIA
ADVISORY ON MARKET AND CONTENT STRATEGIES + NETWORKS
i@iseemark.com
With NFTs (non-fungible-tokens) the new crypto rush begun. AVR
joined Drops NFT as its CMO trying to capitalize on the fast moving
prices and almost infinite liquidity being invested in NFT projects. The
main goal by AVR was to focus the mature and high-quality leadership
at DROPs on satisfying their audience and not their predilections. This
meant adjusting the content creation strategy to be more akin to what
NFT holders were used to:
Brighter colors
Absurd content
Fun-loving memes
Famous crypto characters
Using the community’s verbiage
This approach was dominant to the corporate branding espoused
previously. It brought significant value-added including increased
community engagement. The project was successfully funded and
builds the future of NFTs to present day.
20. RECENT CASE STUDY
BY AVR IN THE USA/INDIA
STARTUP SPIN-OFF ADVISORY AND EXPERIMENTS
i@iseemark.com
Nabler is an award-winning data consultancy working in the USA and India.
Its new project, CampTag, is a SaaS platform enabling marketing
professionals to manage their taxonomies (names of campaigns, ads, ad
groups, etc.). AVR advised Nabler end-to-end and executed the following:
• Advised on startup economics and financial indicators
• Advised on VC-backed growth and bootstrapping
• Advised on optimizing the UX and inbound CRO
• Advised on the market positioning and GTM strategy
• Set up marketing automations
• Managed ads on Google and LinkedIn to find optimal
Creatives
Audiences
Ad types
Copy
• Connected lead ads with marketing automation flows
• Created and A/B tested copy for ads and emails
21. www.iseemark.com
AVR ON THE TABLE
KEY VALUE-ADDED
MIND POWER
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FUNDRAISING POWER
NETWORK POWER MARKET DOMINATION
+ + =
AVR makes complex
topics simple to
understand & manage
Improves the flow of
mind to know and do
more. Win in the
details.
Brings more authentic
and capable minds
Builds the right
‘tribes’ and imbues
the right values.
Creates competitive
advantages with
‘know-who’.
Automates the
network building.
Always have more
financing options on
the table.
Find investors who
align in values.
Close rounds better
and faster.
In each mature
market only a small
number of
companies get an
oligopoly status.
Ensure long-term
sustainability with
the right moves today.
i@iseemark.com
22. ALEKSANDAR V RIBAK
“THIS PRESENTATION IS ABOUT AVR YOU.”
"He provided advisory services, mentorship, patience and drive far past anything that was
expected. His finished document provided a detailed and personalized strategy to support
my business's success and long term growth. He went above and beyond when listening,
encouraging/guiding, and communicating. His knowledge and drive to dig deep into difficult
topics and strategies will leave you in aw. If you don't hire Alek you are making a huge
mistake." Phillip Kangari, PMP & IP Entrepreneur (Miami, Florida)
"Alek has been a brilliant advisor and an invaluable resource for my team and for me. He has
an incredible work ethic, and his enthusiasm has no limits. Our project has advanced
enormously thanks to Alek's contributions.“ Ronald K Noble, Former Secretary General
Interpol, (NYC, New York)
"Aleks is a marketing guru. We cannot thank him enough for the implementation of automation
and a marketing plan that was professional and that all stakeholders can understand. He helped
our ROI immensely. I would highly recommend Aleks if you are looking to boost your brand
presence or looking for any kind of business development." Mark Galea, Serial
entrepreneur (Melbourne, Victoria)
23. BOOK AVR FOR A MEETING
WhatsApp/Viber/Telegram +447418479977
AVR
www.iseemark.com www.aleksandarvribak.com
www.aleksandarvribak.com
BOOK AN EXPLORATORY MEETING HERE
“SOONER OR LATER ALL SUCCESSFUL
FOUNDERS REALIZE THAT IT’S ALL ABOUT
GETTING & KEEPING THE RIGHT PEOPLE.”
AVR PROCESS
i. Workshops (scoping exercise) to assess cultural fit,
transfer invaluable know-how, and set KPIs (optional)
ii. If there is a fit, AVR joins as a CMO, COO, or deputy
CEO up to three months with no strings attached
iii. If there is a cultural and financial fit, AVR joins long-
term
Email: avr@mzeo.org or i@iseemark.com
