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BREXIT ~ THE TECH
INDUSTRY TAKE
1
BREXIT ~ THE TECH INDUSTRY TAKE
1.1 Introduction
On Thursday 23rd
June, UK voters will participate in a
referendum to decide whether or not their country remains
a member of the EU (European Union).
Juniper Research has conducted a survey of employees in
the tech industry, both in the UK and overseas, to gauge
their respective attitudes to the potential impact of Brexit
(a British exit from the EU). Individuals were invited to
respond to a series of key questions, focusing on:
 Whether they believed Brexit would be positive, negative
or have no impact on the global tech industry, together
with the primary reasons for their decision;
 What they believe has been the primary issue in the
campaign;
 Whether Leave or Remain has run the best campaign.
The results of the survey are summarised below.
1.2 Overall Impact
Figure 1: What Effect Do You Believe Brexit Would Have on the Technology
Industry?
Source: Juniper Research
 A majority of both UK (65%) and non-UK respondents (73%) believed that Brexit would have
a negative impact on the tech industry.
 More than 1 in 3 British respondents believed that the outcome of Brexit would either be
positive or would have no impact on the global tech industry.
10%
5%
2%
7%
2%
9%
18%
18%
18%
26%
40%
41%
39%
35%
30%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
UK
Other EU Countries
Non-EU Countries
A significant positive effect A slightly positive effect No effect
A slightly negative effect A significant negative effect
2
BREXIT ~ THE TECH INDUSTRY TAKE
 Britons are significantly more likely to believe Brexit will
have a positive impact than individuals from other
countries (16% vs 8%).
 There was comparatively little variation between the
perceptions of those at director level or above (67% of
whom believed that Brexit would have a negative
impact) and other employees (70%).
1.3 The Benefits & Problems of Brexit:
Red Tape & Trade
1.3.1 The Negative Impact of Brexit
 Amongst UK respondents who believe that Brexit would
have a negative impact on the tech industry, 72%
claimed that it would be harder for UK tech firms to
attract and employ individuals from EU countries. This
figure was markedly lower (56%) amongst non-UK
respondents.
 Meanwhile, nearly two-thirds of UK respondents who
believe Brexit would have a negative impact, claimed
the industry would suffer as a result of reduced funding
from the EU for the UK tech sector and that London
would be less attractive as a tech hub.
Figure 2: Why Do You Think the Tech Industry Would Be Negatively Affected as a
Result of Brexit?
Base: Those who believe Brexit will have a Slightly/Significant Negative Impact on the Tech Industry
Source: Juniper Research
9%
56%
54%
66%
66%
72%
66%
66%
2%
41%
59%
51%
61%
59%
63%
65%
16%
42%
65%
61%
61%
52%
61%
71%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Other Reasons
Any fall in the value of the pound would make it
more expensive for UK tech firms to buy goods
and services from overseas
Less co-operation between UK and European
tech firms
Reduced funding from EU for UK tech sector
London would be less attractive as a tech hub
Harder for UK tech firms to attract and employ
individuals from EU countries
More difficult for UK tech firms to sell goods within
EU
UK would no longer be able to influence EU
policy-making in tech sector
Respondents from non-EU Countries Respondents from other EU Countries UK Respondents
3
BREXIT ~ THE TECH INDUSTRY TAKE
 Amongst all respondents who believe that Brexit would
have a negative effect, the reason most often cited (by
67% of such respondents) was that the UK would no
longer be able to influence EU policy-making in the tech
sector. This view was endorsed by 72% of individuals at
director level and above who believe that Brexit would
have a negative effect, or 49% of all respondents who
are at director level and above overall.
1.3.2 The Positive Impact of Brexit
 Amongst those who consider that Brexit would have a
positive impact on the tech industry, 85% claimed that
any boost would be the result of a UK tech industry
which was no longer bound by slow and restrictive EU
red tape.
 These respondents are also more likely to consider the
cost of the EU to be the biggest issue in the referendum
debate.
 Only 18% of those who think that Brexit will not have an
impact on the technology industry believe that the UK
will achieve similar trade deals. However, nearly half
(46%) of those in favour of Brexit believe that new deals
with other countries will compensate for the loss of EU
trade conditions.
Figure 3: Why Do You Think the Tech Industry Would Be Positively Affected as a
Result of Brexit?
Base: Those who believe Brexit will have a Slightly/Significant Positive Impact on the Tech Industry
Source: Juniper Research
82%
65%
59%
65%
35%
35%
6%
75%
50%
25%
75%
75%
100%
40%
20%
20%
20%
40%
0% 20% 40% 60% 80% 100%
The UK tech industry would no longer be bound
by slow and restrictive EU red tape
The UK could create an attractive off-shore
business environment to develop the tech sector
There would be greater opportunities for UK tech
firms to sell goods outside the EU
UK immigration policy would be less restrictive for
non EU workers making it easier to recruit highly-
skilled workers from across the globe
Any fall in the value of the pound would boost
exports from the UK
The UK will ultimately achieve more favourable
trade terms with EU countries than those
currently in place
Other reasons
UK Respondents Respondents from other EU Countries Respondents from non-EU Countries
4
BREXIT ~ THE TECH INDUSTRY TAKE
1.3.3 Brexit Will Have No Impact
 A consistent minority of respondents in the UK and
elsewhere (18% for both groups) felt that Brexit would
have no impact on the global tech industry.
 87% of those who felt that the tech sector would be
unaffected by Brexit cited the global nature of the tech
industry and how it is largely unaffected by political or
geographic boundaries.
Figure 4: Why Do You Think the Tech Industry Would Be Unaffected as a Result of
Brexit?
Base: Those who believe the Tech Industry will be unaffected by Brexit
Source: Juniper Research
16%
63%
89%
33%
25%
83%
13%
63%
88%
0% 20% 40% 60% 80% 100%
Other (please specify)
Any trade deals that affect the digital industry
would be broadly replicated after Brexit
Tech businesses invest in the UK for its skills,
innovation and an attractive business climate,
not because it is a member of the EU
The tech industry is global and are largely
unaffected by political or geographic boundaries
Respondents from non-EU Countries Respondents from other EU Countries UK Respondents
5
BREXIT ~ THE TECH INDUSTRY TAKE
1.4 The Referendum: Key Issues &
Campaigning
1.4.1 Key Issues
 Respondents were invited to rank, in order of perceived
importance, 6 issues which have impacted on the
referendum debate.
 Amongst UK respondents, more than 1 in 3 believed
that immigration is the most important issue in the
referendum debate, compared to 1 in 5 from other
countries.
Figure 5: What Do You Think Is the Biggest Issue in the Referendum Debate?
Base: All Respondents
Source: Juniper Research
5%
6%
12%
13%
28%
38%
8%
10%
15%
21%
26%
20%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Regulation
Crime
Cost of the EU
Sovereignty
Economy
Immigration to the UK
Proportion of non-UK respondents giving this as #1 issue in the EU referendum
Proportion of UK respondents giving this as #1 issue in the EU referendum
6
BREXIT ~ THE TECH INDUSTRY TAKE
1.4.2 Campaign Success
 Among both UK and international respondents, a
significantly higher proportion felt that the Leave
campaign had run a better campaign than Remain (31%
versus 16%), although more than half (53%) were
undecided.
 However, when only UK respondents are considered,
the percentages believing Leave has run the better
campaign increase to 41%, with Remain rising to 21%.
 These respective increases are understandable, given
that UK respondents are likely to have been exposed to
greater media coverage from the respective campaigns
and therefore in a better position to have an opinion on
their relative effectiveness.
 Less than 20% of those who think Brexit would have a
negative impact think Remain has run the best
campaign, while 50% of those who think Brexit would
have a positive impact think Leave has campaigned
better.
a) As well as the conduct of the various sides in the
debate, this is potentially to do with the clarity of
the Leave message. Brexit focuses on a few key
issues (see figure 5 above), while the Remain
campaign’s case is more diffuse, with no single
focal point to draw attention.
Figure 6: Which Side in the UK Referendum Has Run the Best Campaign So Far?
Base: All Respondents
Source: Juniper Research
16%
31%
53%
Remain Leave Don't know
7
BREXIT ~ THE TECH INDUSTRY TAKE
1.5 Appendix: Methodology
 The survey was conducted online by Juniper Research between 10th
and
16th
June 2016.
 Survey respondents are an unstratified random sample of
213 participants from Juniper Research’s internal database of
technology professionals.
 Respondents were from 41 different countries worldwide, including
109 respondents from the UK. Participants were not incentivised to take
part in the survey.
 Due to the large size of the technology industry worldwide, confidence
interval figures for these cannot be computed. Based on the overall size
of Juniper Research’s internal database, the results have a confidence
interval of 5.5% at the 90% confidence level.
1
BREXIT ~ THE TECH INDUSTRY TAKE
First Published June 2016
© Juniper Research Limited
All rights reserved.
Published by:
Juniper Research Limited,
Church Cottage House,
Church Square,
Basingstoke,
RG21 7QW, UK
UK: Tel +44 (0) 1256 830001/475656
US: Tel +1 408 716 5483
UK : Fax +44 (0) 1256 830093
www.juniperresearch.com
info@juniperresearch.com
Printed in United Kingdom
Windsor Holden & James Moar have asserted their rights under the
Copyright, Designs and Patent Act 1988 to be identified as the
authors of this Work
Report Author
Windsor Holden & James Moar
Juniper Research endeavours to provide accurate information. Whilst information, advice or comment
is believed to be correct at the time of publication, Juniper Research cannot accept any responsibility
for its completeness or accuracy. Accordingly, Juniper Research, author or distributor shall not be
liable to any person or entity with respect to any loss or damage caused or alleged to be caused
directly or indirectly by what is contained in or left out of this publication.
This report contains projections and other forward-looking statements that have been developed
through assumptions based on currently available information. All such statements and assumptions
are subject to certain risks and uncertainties that could cause actual market parameters and
performance to differ materially from those described in the forward-looking statements in the
published reports. Such factors include, without limitation, unanticipated technological, environmental,
political, social and economic factors beyond the control of Juniper Research.
Forecasting is by definition a dynamic process that depends on the factors outlined above and can be
vulnerable to major changes as a result. Juniper Research operates a policy of continuous
improvement and reserves the right to revise forecasts at any time without notice.
All rights reserved: Juniper Research welcomes the use of its data for internal information and
communication purposes, subject to the purchased license terms. When used it must include the
following “Source: Juniper Research”. Prior written approval is required for large portions of Juniper
Research documents. Juniper Research does not allow its name or logo to be used in the promotion
of products or services. External reproduction of Juniper Research content in any form is forbidden
unless express written permission has been given by Juniper Research. Copying and/or modifying the
information in whole or in part are expressly prohibited.
If you wish to quote Juniper Research please submit the planned quotation to
info@juniperresearch.com for approval.

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Brexit: The Tech Industry Take

  • 2. 1 BREXIT ~ THE TECH INDUSTRY TAKE 1.1 Introduction On Thursday 23rd June, UK voters will participate in a referendum to decide whether or not their country remains a member of the EU (European Union). Juniper Research has conducted a survey of employees in the tech industry, both in the UK and overseas, to gauge their respective attitudes to the potential impact of Brexit (a British exit from the EU). Individuals were invited to respond to a series of key questions, focusing on:  Whether they believed Brexit would be positive, negative or have no impact on the global tech industry, together with the primary reasons for their decision;  What they believe has been the primary issue in the campaign;  Whether Leave or Remain has run the best campaign. The results of the survey are summarised below. 1.2 Overall Impact Figure 1: What Effect Do You Believe Brexit Would Have on the Technology Industry? Source: Juniper Research  A majority of both UK (65%) and non-UK respondents (73%) believed that Brexit would have a negative impact on the tech industry.  More than 1 in 3 British respondents believed that the outcome of Brexit would either be positive or would have no impact on the global tech industry. 10% 5% 2% 7% 2% 9% 18% 18% 18% 26% 40% 41% 39% 35% 30% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% UK Other EU Countries Non-EU Countries A significant positive effect A slightly positive effect No effect A slightly negative effect A significant negative effect
  • 3. 2 BREXIT ~ THE TECH INDUSTRY TAKE  Britons are significantly more likely to believe Brexit will have a positive impact than individuals from other countries (16% vs 8%).  There was comparatively little variation between the perceptions of those at director level or above (67% of whom believed that Brexit would have a negative impact) and other employees (70%). 1.3 The Benefits & Problems of Brexit: Red Tape & Trade 1.3.1 The Negative Impact of Brexit  Amongst UK respondents who believe that Brexit would have a negative impact on the tech industry, 72% claimed that it would be harder for UK tech firms to attract and employ individuals from EU countries. This figure was markedly lower (56%) amongst non-UK respondents.  Meanwhile, nearly two-thirds of UK respondents who believe Brexit would have a negative impact, claimed the industry would suffer as a result of reduced funding from the EU for the UK tech sector and that London would be less attractive as a tech hub. Figure 2: Why Do You Think the Tech Industry Would Be Negatively Affected as a Result of Brexit? Base: Those who believe Brexit will have a Slightly/Significant Negative Impact on the Tech Industry Source: Juniper Research 9% 56% 54% 66% 66% 72% 66% 66% 2% 41% 59% 51% 61% 59% 63% 65% 16% 42% 65% 61% 61% 52% 61% 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% Other Reasons Any fall in the value of the pound would make it more expensive for UK tech firms to buy goods and services from overseas Less co-operation between UK and European tech firms Reduced funding from EU for UK tech sector London would be less attractive as a tech hub Harder for UK tech firms to attract and employ individuals from EU countries More difficult for UK tech firms to sell goods within EU UK would no longer be able to influence EU policy-making in tech sector Respondents from non-EU Countries Respondents from other EU Countries UK Respondents
  • 4. 3 BREXIT ~ THE TECH INDUSTRY TAKE  Amongst all respondents who believe that Brexit would have a negative effect, the reason most often cited (by 67% of such respondents) was that the UK would no longer be able to influence EU policy-making in the tech sector. This view was endorsed by 72% of individuals at director level and above who believe that Brexit would have a negative effect, or 49% of all respondents who are at director level and above overall. 1.3.2 The Positive Impact of Brexit  Amongst those who consider that Brexit would have a positive impact on the tech industry, 85% claimed that any boost would be the result of a UK tech industry which was no longer bound by slow and restrictive EU red tape.  These respondents are also more likely to consider the cost of the EU to be the biggest issue in the referendum debate.  Only 18% of those who think that Brexit will not have an impact on the technology industry believe that the UK will achieve similar trade deals. However, nearly half (46%) of those in favour of Brexit believe that new deals with other countries will compensate for the loss of EU trade conditions. Figure 3: Why Do You Think the Tech Industry Would Be Positively Affected as a Result of Brexit? Base: Those who believe Brexit will have a Slightly/Significant Positive Impact on the Tech Industry Source: Juniper Research 82% 65% 59% 65% 35% 35% 6% 75% 50% 25% 75% 75% 100% 40% 20% 20% 20% 40% 0% 20% 40% 60% 80% 100% The UK tech industry would no longer be bound by slow and restrictive EU red tape The UK could create an attractive off-shore business environment to develop the tech sector There would be greater opportunities for UK tech firms to sell goods outside the EU UK immigration policy would be less restrictive for non EU workers making it easier to recruit highly- skilled workers from across the globe Any fall in the value of the pound would boost exports from the UK The UK will ultimately achieve more favourable trade terms with EU countries than those currently in place Other reasons UK Respondents Respondents from other EU Countries Respondents from non-EU Countries
  • 5. 4 BREXIT ~ THE TECH INDUSTRY TAKE 1.3.3 Brexit Will Have No Impact  A consistent minority of respondents in the UK and elsewhere (18% for both groups) felt that Brexit would have no impact on the global tech industry.  87% of those who felt that the tech sector would be unaffected by Brexit cited the global nature of the tech industry and how it is largely unaffected by political or geographic boundaries. Figure 4: Why Do You Think the Tech Industry Would Be Unaffected as a Result of Brexit? Base: Those who believe the Tech Industry will be unaffected by Brexit Source: Juniper Research 16% 63% 89% 33% 25% 83% 13% 63% 88% 0% 20% 40% 60% 80% 100% Other (please specify) Any trade deals that affect the digital industry would be broadly replicated after Brexit Tech businesses invest in the UK for its skills, innovation and an attractive business climate, not because it is a member of the EU The tech industry is global and are largely unaffected by political or geographic boundaries Respondents from non-EU Countries Respondents from other EU Countries UK Respondents
  • 6. 5 BREXIT ~ THE TECH INDUSTRY TAKE 1.4 The Referendum: Key Issues & Campaigning 1.4.1 Key Issues  Respondents were invited to rank, in order of perceived importance, 6 issues which have impacted on the referendum debate.  Amongst UK respondents, more than 1 in 3 believed that immigration is the most important issue in the referendum debate, compared to 1 in 5 from other countries. Figure 5: What Do You Think Is the Biggest Issue in the Referendum Debate? Base: All Respondents Source: Juniper Research 5% 6% 12% 13% 28% 38% 8% 10% 15% 21% 26% 20% 0% 5% 10% 15% 20% 25% 30% 35% 40% Regulation Crime Cost of the EU Sovereignty Economy Immigration to the UK Proportion of non-UK respondents giving this as #1 issue in the EU referendum Proportion of UK respondents giving this as #1 issue in the EU referendum
  • 7. 6 BREXIT ~ THE TECH INDUSTRY TAKE 1.4.2 Campaign Success  Among both UK and international respondents, a significantly higher proportion felt that the Leave campaign had run a better campaign than Remain (31% versus 16%), although more than half (53%) were undecided.  However, when only UK respondents are considered, the percentages believing Leave has run the better campaign increase to 41%, with Remain rising to 21%.  These respective increases are understandable, given that UK respondents are likely to have been exposed to greater media coverage from the respective campaigns and therefore in a better position to have an opinion on their relative effectiveness.  Less than 20% of those who think Brexit would have a negative impact think Remain has run the best campaign, while 50% of those who think Brexit would have a positive impact think Leave has campaigned better. a) As well as the conduct of the various sides in the debate, this is potentially to do with the clarity of the Leave message. Brexit focuses on a few key issues (see figure 5 above), while the Remain campaign’s case is more diffuse, with no single focal point to draw attention. Figure 6: Which Side in the UK Referendum Has Run the Best Campaign So Far? Base: All Respondents Source: Juniper Research 16% 31% 53% Remain Leave Don't know
  • 8. 7 BREXIT ~ THE TECH INDUSTRY TAKE 1.5 Appendix: Methodology  The survey was conducted online by Juniper Research between 10th and 16th June 2016.  Survey respondents are an unstratified random sample of 213 participants from Juniper Research’s internal database of technology professionals.  Respondents were from 41 different countries worldwide, including 109 respondents from the UK. Participants were not incentivised to take part in the survey.  Due to the large size of the technology industry worldwide, confidence interval figures for these cannot be computed. Based on the overall size of Juniper Research’s internal database, the results have a confidence interval of 5.5% at the 90% confidence level.
  • 9. 1 BREXIT ~ THE TECH INDUSTRY TAKE First Published June 2016 © Juniper Research Limited All rights reserved. Published by: Juniper Research Limited, Church Cottage House, Church Square, Basingstoke, RG21 7QW, UK UK: Tel +44 (0) 1256 830001/475656 US: Tel +1 408 716 5483 UK : Fax +44 (0) 1256 830093 www.juniperresearch.com info@juniperresearch.com Printed in United Kingdom Windsor Holden & James Moar have asserted their rights under the Copyright, Designs and Patent Act 1988 to be identified as the authors of this Work Report Author Windsor Holden & James Moar Juniper Research endeavours to provide accurate information. Whilst information, advice or comment is believed to be correct at the time of publication, Juniper Research cannot accept any responsibility for its completeness or accuracy. Accordingly, Juniper Research, author or distributor shall not be liable to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by what is contained in or left out of this publication. This report contains projections and other forward-looking statements that have been developed through assumptions based on currently available information. All such statements and assumptions are subject to certain risks and uncertainties that could cause actual market parameters and performance to differ materially from those described in the forward-looking statements in the published reports. Such factors include, without limitation, unanticipated technological, environmental, political, social and economic factors beyond the control of Juniper Research. Forecasting is by definition a dynamic process that depends on the factors outlined above and can be vulnerable to major changes as a result. Juniper Research operates a policy of continuous improvement and reserves the right to revise forecasts at any time without notice. All rights reserved: Juniper Research welcomes the use of its data for internal information and communication purposes, subject to the purchased license terms. When used it must include the following “Source: Juniper Research”. Prior written approval is required for large portions of Juniper Research documents. Juniper Research does not allow its name or logo to be used in the promotion of products or services. External reproduction of Juniper Research content in any form is forbidden unless express written permission has been given by Juniper Research. Copying and/or modifying the information in whole or in part are expressly prohibited. If you wish to quote Juniper Research please submit the planned quotation to info@juniperresearch.com for approval.