1. Planning Framework for Success.
How to differentiate and build a
more profitable, valuable & enjoyable business.
19th September 2011

2. Planning Framework
 Your purpose – why?
 Prioritise objectives.
 Integration of long, medium and short term -
Strategic, Business & Operational.
 Focussed on the end game – provide options.
 Engage all stakeholders.
 Connect with target audience.
Confidential Property of Marsdens -not to be reproduced without permission.
2

3. Why you should plan
 Provides direction (focus).
 Helps organisations make the right decisions
about resource allocations and priorities
(management).
 Identify issues in the way of
success (mitigate risk).
 Ensures everyone rows the boat
in the same direction (consensus).
 Ensures the right things are
being measured (KPI’s).
Confidential Property of Marsdens -not to be reproduced without permission.
3

4. Key Elements
 Vision.
 Strategy.
 Structure.
 Culture.
 Includes Analysis of the market – external.
Confidential Property of Marsdens -not to be reproduced without permission.
4

5. Successful Planning
 Know your Critical Success Factors.
 Build contingencies.
 Success not perfection.
 Balance, leverage & scale.
 Implementation more
important than ideas.
 Understand stakeholder expectations and timing.
 Context before Content - ask What and How.
Confidential Property of Marsdens -not to be reproduced without permission.
5

6. Develop a Powerful Vision
 Clearly communicates your Point of Difference.
 Demonstrates your value proposition.
 Builds an emotional connection
with your target audience.
 Clear what you do and don't do.
 Will get people excited, motivated,
engaged, curious.
 Engage team and stakeholders for
maximum buy-in & rollout.
Confidential Property of Marsdens -not to be reproduced without permission.
6

7. Maximising your Value
 A thinking, engaging, client focussed culture.
 Objectives
 Measures
 Value
Built into a strong brand.
Logic makes you think, emotion makes you act.
 Providing multiple exit strategies.
Confidential Property of Marsdens -not to be reproduced without permission.
7

8. The F word
 Focus.
Your business, POD, market,
people, customers, community.
 Alignment of core values with culture.
 Accountability.
 Watch the scoreboard.
Confidential Property of Marsdens -not to be reproduced without permission.
8

9. Incrementalism vs. Visionary
2
Work out where you are
1
today
VISIONARY
Work out where you want to
2
be
5
3
4 Work out the bite size steps
4 needed to get there
5
3
1 SET TARGETS AND
MEASURE
EVERYTHING
Confidential Property of Marsdens -not to be reproduced without permission. 9

10. Confidential Property of Marsdens -not to be reproduced without permission. 10

11. Culture
 The glue that makes all the difference
to your success.
 It’s for you to design otherwise
you get what you deserve.
Confidential Property of Marsdens -not to be reproduced without permission.
11

12. Understand the Market
 Regulatory & Legal.
 Technology.
 Competitors.
 Consumers.
 Industry.
 Economy.
 Cultural impacts.
Confidential Property of Marsdens -not to be reproduced without permission.
12

13. The success stories are able to
 Articulate a clear vision (a snapshot of your ideal business
model, rollout and exit).
 Set goals, objectives & drive an action plan.
 Measure & review their ongoing progress.
 Manage the process- take action.
 Utilize all available assistance.
 Learn from those who have successfully done it before.
 Implement, communicate clearly, build a fanatical fan
base, have fun, re-invest.
Confidential Property of Marsdens -not to be reproduced without permission.
13

14. Next Steps
 Take action and design your future.
 Special offer for first 3 – a complimentary
Strategic Business Health Check valued @ $950
 www.marsdens.com.au
08 93823244
 Alec Blacklaw – 0408 351403
 alec.blacklaw@marsdens.com.au
Confidential Property of Marsdens -not to be reproduced without permission.
14