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The Difference Between Public Relations and Communications | A Presentation by Alcides Segui

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Sometimes there is confusion between what makes the communications field and the public relations field different. While communications is a broad field that covers many various disciplines, public relations is a much more specific area of focus.

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The Difference Between Public Relations and Communications | A Presentation by Alcides Segui

  1. 1. PUBLIC RELATIONS & COMMUNICATIONS THE DIFFERENCE BETWEEN BY ALCIDES SEGUI
  2. 2. A L C I D E S S E G U I | A L C I D E S S E G U I . C O M PEOPLE GET CONFUSED There is confusion between what makes the communications field and the public relations field different. While communications is a broad field that covers many various disciplines, public relations is a much more specific area of focus. While you need to have serious communication skills to be able to succeed in public relations, you do not necessarily need�public relations skills�to succeed in a broader form of communications.
  3. 3. PUBLIC RELATIONS What Is It? Public relations is a robust field where your primary goal is to build relationships with the public and create and cultivate a positive image for whatever brand, business or organization that you work for. Public relations provides the springboard that gives a company what they need for their�marketing efforts�to succeed. A L C I D E S S E G U I | A L C I D E S S E G U I . C O M
  4. 4. THIS WORK IS DONE BY RESEARCHING AND DEVELOPING STRATEGIES THAT WILL BE USED TO REACH THE COMMUNITY AROUND YOU AND COMMUNICATING WITH MEDIA NEWS OUTLETS TO GAIN BETTER EXPOSURE FOR THE BUSINESS OR BRAND. What Do You Do?
  5. 5. Strengths Needed FOR PUBLIC RELATIONS Excellent Verbalization Comfortable with Media Outlets Personable A L C I D E S S E G U I | A L C I D E S S E G U I . C O M
  6. 6. A L C I D E S S E G U I | A L C I D E S S E G U I . C O M The communications field is one the underlays the public relations one and other marketing and advertising disciplines. Communications relate to everything that is done within a business. The primary function of a communication professional within an organization is to design and deliver relevant information to their intended audience. What Is It? COMMUNICATIONS
  7. 7. INTERNAL COMMUNICATION A communication officer in a company may design messages that are for internal personnel by circulating a newsletter that goes through any upcoming changes or updates. EXTERNAL COMMUNICATION Another function that they fulfill is generating and disseminating reports and other communications to customers or others outside of the organization.
  8. 8. Alcides Segui Created By:THANK YOU FOR WATCHING! AlcidesSegui.com/blog Visit my blog: @AlcidesSegui_ Follow Me on Twitter!

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