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1. STEVE JOBS MANAGAMENT

2. 3 things

3. Rival Control Ideas Rival Ideas Control

4. Control Quality Mission

5. autocracy “That is because hisis balanced by his famous— he can make the task of designing a power supplyfeel like a mission fromGod” charisma Andy Hertzfeld

6. The Mission

7. …ourmission isto change the World…

8. Ideas = Apple = people

9. Ideas …when a goodidea comes, you know, part of my job is to move it around, just seewhat different people think, get people talking about it, argue with people about it, get ideas movingamong that group…

10. Rival …to show the antagonist is the best way to tall who you are… Carmin Gallo

11. Steve Jobs Control Autocracy Balance Ideas Andy Hertzfeld Mission Quality People Change Rival World Antagonist Talking