1. Heilongjiang
Jilin
China Wine Industry Profile
Inner Mongolia
Liaoning
Xinjiang
Beijing
Hebei Tianjin
Shanxi
Ningxia Shandong
China Industry Code: 1524
Qinghai
Gansu
Henan Jiangsu
According to the industry distribution index released by Zeefer, the major distribution areas of wine industry across
Shaanxi
China include: Shandong, Hebei, Tianjin, and the second distribution areas include: Beijing, Henan, Liaoning, Jilin,
Tibet Anhui Shanghai
Yunnan, Xinjiang and Shanghai.
Hubei
Sichuan Zhejiang
Chongqing
Hunan Jiangxi
Fujian
Guizhou
Yunnan Guangdong
Guangxi
Lesser Distribution Area Beijing Zeefer Consulting Ltd.
Second Distribution Area
Major Distribution Area
Mar. 2011
Hainan

2. Introduction
Through a comparative analysis on the development of wine industry in 31 provincial regions and 20 major cities in visualized form of data map, the report
provides key data and concise analyses on the wine industry in China, a list of top 20 enterprises in the sector as well as the comparison on investment
environment in top 10 hot regions. In addition, the report truly reflects the position of foreign enterprises in wine industry across China based on a
comprehensive comparison of operating conditions among different enterprise types.
This report is based on Chinese industry classification (Industrial Classification For National Economic Activities, GB/T 4754-2002).
Additionally, by original creation of ZEEFER Industry Distribution Index, the report directly shows the difference in various regions of Mainland China in
terms of wine industry, providing an important reference for investors' selection of target regions to make investment.
What will you get from this report?
· To get a comprehensive picture on distribution of and difference in performance in regions of Mainland China in terms of the wine industry;
· To figure out the hot regions in China for wine industry, find out the potential provinces and cities suitable for investment as well as the economic
development level and investment environment in these regions;
· To get a clear picture on the overall development, industry size and growth trend of wine industry across China in the past 3 years;
· To get a clear picture on development status of foreign enterprises, state-owned enterprises, and private enterprises in recent years as well as the
industry position of the above ownerships;
· Present you with a list of top 20 enterprises inside the industry;
· ……
Regions Covered By This Report
· All the 31 provincial regions in Mainland China;
· Top 20 cities in terms of wine industry.
Enterprise Types Covered By This Report
· Top 20 enterprises;
· Enterprises Funded by Foreign Countries (territories), Hong Kong, Macau and Taiwan;
· Chinese State-owned Enterprises;
· Collective-owned Enterprises;
· Cooperative Enterprises;
· Joint-Equity Enterprises;

3. · Private Enterprises.
ZEEFER Industry Distribution Index
It is an indicator through aggregate weighted computation based on the three authority statistics of enterprise numbers, sales revenue and profit by region
and corporate ownership, and in accordance with the regional distribution of leading enterprises inside the sector. Through horizontal comparison on the
wine industry development in different provinces, municipalities, and autonomous regions, the ZEEFER Industry Distribution Index is specially designed to
truly reflect the conditions of regional distribution for the wine industry, providing a quantitative, visual and reliable reference for relevant users to make
decisions. The ZEEFER Industry Distribution Index adopts a hundred mark system. For a certain region, the higher the score, the higher the distribution
concentration in this region and the industry position of the region shall be more important.
Key Statistic Indicators Covered By This Report
· Industrial Output
· Number Of Employees
· Enterprise Number
· Sales Revenue
· Profits
· Rate Of Return On Sales
· Rate Of Return On Assets
· Rate Of Return On Net Assets
· Number Of Enterprises In Red
· Range Of Loss
· Total Losses
· Percentage Of Foreign-Funded And HK-, Macau-, Taiwan-Funded Enterprises In Terms Of The Sales Revenue
· Percentage Of Foreign-Funded Enterprises In All Foreign-Funded Enterprises And HK-, Macau-, Taiwan-Funded Enterprises In Terms Of The Sales
Revenue
· GDP
· Growth Rate Of GDP
· GDP Per Capita
· Growth Rate Of GDP Per Capita
· Growth Rate Of The Added Value Of Primary Industry
· Growth Rate Of The Added Value Of Secondary Industry
· Growth Rate Of The Added Value Of The Tertiary Industry
· Industrial Value-Added Of Enterprises Above Designated Size
· Growth Rate Of Industrial Value-Added Of Enterprises Above Designated Size
· ......

4. Declaration
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provides this report with the greatest possible
care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use
or non-use of the information in this report.
The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by
other means. The information contained in this report may also be changed or removed without prior notice.

5. Table of Contents
1. Overview
2. The Nationwide Distribution Of Wine Industry In China
3. Introduction To Major Cities
4. Nationwide Distribution Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises In Wine Industry
5. Nationwide Distribution Of Foreign-Funded Enterprises
6. Nationwide Distribution By Enterprise Numbers
7. Sales Revenue Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Region
8. Sales Revenue In Different Regions For Wine Industry
9. Nationwide Distribution Of Top 100 Enterprises In Terms Of Sales Revenue
10. Comparison Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises
10.1 Operating Status Of Top 10 Areas With Highest Total Profits
10.2 Comparison On Operating Status Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Region
11. Analysis On Operating Status Of Enterprises By Corporate Ownership
12. Analysis On The Changes In Number Of Enterprises By Corporate Ownership
13. Analysis On The Changes In Sales Revenue By Corporate Ownership
14. Comparison On The Rate Of Return On Assets Of Enterprises
14.1 Comparison On The Rate Of Return On Assets By Corporate Ownership
14.2 Comparison On The Rate Of Return On Assets By Corporate Size
14.3 Comparison On The Rate Of Return On Assets Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Major
Distribution Areas
15. Comparison On The Investment Environment Indexes Of 10 Major Regions
16. List Of Top 20 Enterprises In Terms Of Sales Revenue
17. Index Explanation

6. Sample Report Beijing Zeefer Consulting Ltd.
2. The Nationwide Distribution Of Wine Industry In China
According to the Zeefer Industry Distribution Indexes, major distribution areas of the wine industry Code Region N Index Points
include Shandong, Hebei and Tianjin. The second distribution areas of the wine industry include Beijing, 37 Shandong ||||||||||||||||||||||||| 100 |||||||||||||||||||||||||
Henan, Liaoning, Jilin, Yunnan, Xinjiang and Shanghai. 13 Hebei |||||||||||||||||||||||| 96 ||||||||||||||||||||||||
12 Tianjin |||||||||||||||||||||| 88 ||||||||||||||||||||||
11 Beijing |||||||||||||||||||| 80 ||||||||||||||||||||
41 Henan ||||||||||||||||||| 79 |||||||||||||||||||
21 Liaoning ||||||||||||||||||| 77 |||||||||||||||||||
23 22 Jilin |||||||||||||||||| 74 ||||||||||||||||||
53 Yunnan |||||||||||||||| 67 ||||||||||||||||
22 65 Xinjiang |||||||||||||| 59 ||||||||||||||
21 31 Shanghai |||||||||| 43 ||||||||||
65 15 11 14 Shanxi |||||||||| 42 ||||||||||
12 62 Gansu |||||||||| 40 ||||||||||
13
64
14
37
51 Sichuan |||||||| 32 ||||||||
63 64 Ningxia |||||| 27 ||||||
62 41 32
61 15 Inner Mongolia |||||| 26 ||||||
54 34 31 44 Guangdong |||||| 26 ||||||
42
51 33 61 Shaanxi |||||| 24 ||||||
50
36 43 Hunan ||||| 22 |||||
43 35
52 34 Anhui ||||| 21 |||||
1-42 35 Fujian ||||| 21 |||||
53 45 44
43-87 32 Jiangsu ||| 14 |||
88+ 42 Hubei ||| 14 |||
46 36 Jiangxi || 8 ||
50 Chongqing || 8 ||
ZEEFER Industry Distribution Index: is an indicator through aggregate weighted computation based on 45 Guangxi | 5 |
the three authority statistics of enterprise numbers, sales revenue and profit by region and corporate 23 Heilongjiang 0
ownership, and in accordance with the regional distribution of leading enterprises inside the sector. 33 Zhejiang 0
Through horizontal comparison on the target industry development in different provinces, municipalities 46 Hainan 0
and autonomous regions, the ZEEFER Industry Distribution Index is specially designed to truly reflect 52 Guizhou 0
the conditions of regional distribution for the target industry, providing a quantitative, visual and reliable 54 Tibet 0
reference for relevant users to make decisions. The ZEEFER Industry Distribution Index adopts a 63 Qinghai 0
hundred mark system. For a certain region, the higher the score, the higher the distribution concentration
in this region and the industry position of the region shall be more important.
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7. Sample Report Beijing Zeefer Consulting Ltd.
14.3 Comparison On The Rate Of Return On Assets Of Foreign-Funded Enterprises And HK, Macau And Taiwan-Funded Enterprises By Major Distribution
Areas (2008-2010)
In 2010, the rate of return on assets for foreign-funded enterprises and HK, Macau and Taiwan-funded enterprises was 9.6%, 1.8% lower than
nationwide average. Among foreign-funded enterprises and HK, Macau and Taiwan-funded enterprises in following major distribution areas, those
enterprises in Shandong realized the highest rate of return on assets, and those in Tianjin achieved the lowest ROAs. Those foreign-funded and
HK, Macau and Taiwan-funded enterprises in Shandong realized a ROA of 20.1% in 2010, 8.7% higher than the nationwide average, 10.5%
higher than that of nationwide average of all foreign-funded and HK, Macau and Taiwan-funded enterprises.
Rate Of Return On Assets % Rate Of Return On Net Assets %
2010 2009 2008 2010 2009 2008 # # # # # #
National Average 11.4 11.5 11.6 21.8 25.9 26.2 # # # # # #
Foreign-Funded All 9.6 12.0 12.4 14.2 20.8 22.2 # # # # # #
And HK, Macau Shandong 20.1 23.6 21.9 28.7 34.7 33.6 # # # # # #
And Taiwan-
Funded Hebei 6.5 10.2 10.3 12.0 19.8 23.7 # # # # # #
Enterprises Tianjin 6.0 9.5 11.6 7.9 13.8 17.8 # # # # # #
# # # # # #
# # # # # #
Rate Of Return On Assets ForForeign-Funded And HK, Rate Of Return On Net Assets For Foreign-Funded And
Macau And Taiwan-Funded Enterprises By Major HK, Macau And Taiwan-Funded Enterprises By Major
Distribution Areas (2008-2010) Distribution Areas (2008-2010)
25.00 40.00
35.00
20.00
30.00
All 25.00 All
15.00
Shandong Shandong
20.00
Hebei Hebei
10.00 15.00
Tianjin Tianjin
10.00
5.00
5.00
0.00 0.00
2008 2009 2010 2008 2009 2010
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8. Beijing Zeefer Consulting Ltd.
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