Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Are processes working FOR or AGAINST your organisation's objectives
1. “It’s not that simple” methodology: “Simplify” methodology
Characteristics:
Processes extremely difficult to explain; No process
map available or mapping extremely difficult to
explain/understand
It always takes either many hours or days to obtain
any information one expected should be readily
available.
More than one person/department needs to be
involved to produce anything one needs; not because
of controls, but for example because no one had
thought of gathering everything in one place.
Nobody asks the Question – “How are others
addressing this particular challenge we are facing?”
Problems drags on for years without solutions.
Characteristics:
All hurdles are constantly being removed
The bar is constantly raised higher
Customer’s needs are anticipated
The organisation/function evolves to a self-
service model
End users can get what they want at request/ or
routinely and better still, they could be presented
with what they did not know they need.
Impact:
Huge financial losses as the company is usually not
aware of their inefficiencies or has become so used
to it – one constantly hears “Yes it’s a problem; but it
will be too expensive to fix, we will deal with it later”.
So, it ends up as the insider attacker on performance.
Low staff morale
Loss of agility/responsiveness in a today fast moving
and competitive business environment
Impact:
Massive financial savings
High level of staff engagement and retention
Company at the forefront in their
industry/market as one constantly forward
looking.
Becoming a market leader, a trend setter.
TWO WAYS PROCESSES ARE SET IN ANY ORGANISATION: