This document provides details on the design of a set of 8 recipe cards shaped like landmarks of Italy. It discusses choosing fonts, color schemes, image sizes and placements on the cards. The same fonts, mainly Arial, will be used across all cards for consistency. Images will be limited in size due to the landmark shapes. The document includes an example card design for a Three-Herb Cherry Tomato Pizza, with the title, ingredients, method, and image layout shown. All cards will follow the same general template but with shapes customized to the featured landmark.

1. Task 7
Alan Smith!

2. Style Sheet
The Font I could use on each card (Aharoni)
The Font I could use on each card (Calibri Body)
The Font I could use on each card (Comic Sans MS)
The Font I could use on each card (Baskerville Old Face)
The Font I could use on each card (Andalus)
ColourSchemeforcards
Little room for images on
the landmark shaped
cards.
The main text on the recipe cards
(Arial)

3. It maybe a good idea to have
dishes that relate to the certain
theme. For example, the leaning
tower of Pisa being a long shaped
recipe card with the Pizza as the
food.
Due to the lack of space as the cards will be the same
shape as the landmarks, the image quantity will be
limited, meaning one big image of a few small ones
should be considered. Also have to take into account
it does not want to look crowded and needs to be
clear for the reader.
Having Neutral colours is important as the
cards are intended to apply for a mass
market and not a specific demographic.
Having Arial as the main font for the
ingredients and method is important as it is
clear and easy to read.
Plain colours will be used as it does not
want to be too bright as it might come
across as more of a younger product.
Choosing the title font is important as this is one of
the main aspects seen first by the customer. This
will remain the same throughout each card to keep
consistency.

4. Flat Plans
This is just an example of how the card templates
will be made, the final ones will be done through
Adobe Photoshop and an accurate shape.
From the design stage to the composition. Now it
is important where everything is placed on the
card.

5. Each Card will be a
different landmark
meaning a different
composition will have
to be looked upon.
In this example, the main
image would be located in
the middle of the card.
The title for each
recipe card will be
found at the top. This
will be in the same
font and size
throughout. Above
the recipe title will be
the name of the
cards
Ingredients for the
recipe card will be
found before the
image and set out
so it is clear to
read.
The Method on how
to cook to recipe will
be found at the
bottom of this and
underneath the
image.
The font chosen for the
text will also be the same
in each of the 8 cards
made. This will be to
show how the business
keeps to its standards of
high quality and to
portray professionalism in
consistency

6. Three-Herb Cherry Tomato Pizza
The Taste of Italy
1¼ cups marinara sauce
1 par-baked Gluten-Free Pizza Crust
8 oz. fresh mozzarella, sliced
1½ cups halved cherry tomatoes
¼ cup fresh chopped parsley
¼ cup chopped fresh basil
¼ cup chopped chives
1. Preheat oven to 425 F.
2. Spread marinara sauce over par-baked crust.
Top with fresh mozzarella and cherry tomatoes.
3. Bake 5 to 7 minutes, or until cheese is
bubbly. Remove from oven, and top with
parsley, basil, and chives.
4. First Let it cool down for 5 minuets. then you
can eat
The Food needed for
the recipe will be
found underneath
the title of the food
and just above the
image on each of the
eight cards made.
Here the food section
will be split. One side
of the area will be the
actual image with a
small section providing
further information
about the food.
The background of the
cards will change in
colour but not
dramatically. The
neutral colours need to
be kept in order to
keep all of the target
market.
The Italian colours will be used
throughout the cards. The use
of the dark green in the
title, the bright red ingredients
and the white border as well as
the nutritional information
found on the right of the
image.
The font will change through
each of the cards, however
the size will main the same.
The title of ‘The Taste of
Italy’ will also feature in
each of the eight cards
made. This will remain in the
same Colour, size and font to
show a sign of consistency.
The shape of the cards will
depend on the chosen
landmark, they will be
chosen first and edited on
adobe Photoshop.

7. The Taste of Italy
Three-Herb Cherry Tomato
Pizza
1¼ cups marinara sauce
1 par-baked Gluten-Free
Pizza Crust
8 oz. fresh mozzarella, sliced
1½ cups halved cherry
tomatoes
¼ cup fresh chopped parsley
¼ cup chopped fresh basil
¼ cup chopped chives
1. Preheat oven to 425°F.
2. Spread marinara sauce over
par-baked crust. Top with fresh
mozzarella and cherry tomatoes.
3. Bake 5 to 7 minutes, or until
cheese is bubbly. Remove from
oven, and top with parsley, basil,
and chives.
When the image has been
imported into Photoshop, the
outline of the shape will be
made and copied into a
Microsoft Word document.
From this the appropriate
information will be added onto
it.
All of the cards will be different
sizes so it is important to keep
the vegetarian society logo in
the same area (The bottom right
of each card design)
Not all of the cards will be
identical as the work load will
be split. However, the text, font
and colours will
be the same as well as
The style in writing and
The presentation in
general.
All of the cards will be
made through the same
formula. That of taken
off the internet
(Sourced where from)
then imported so it can
be adjusted or cropped.
The templates will be
created the same
way, however the layer
will be covered with a
neutral shade, then a
screen shot into a word
document for further
development.