1. YOUR PROBLEM…
66% of your DIRECT MAIL is
THROWN AWAY & NEVER OPENED!
OUR SOLUTION…
“Real” Hand-addressing is the only way
to ensure nearly 100% of your mail gets
OPENED & READ…EVERY TIME!
THE END RESULT…
AN ENORMOUS PROFIT ADVANTAGE
THAT CANNOT BE IGNORED!!!
“If you are looking for a HUGE Boost in Response Rate…
Hand-addressing your mail will do it”
Get it opened...get it read...GET RESULTS!
THE PROBLEM...
66% of Digitally Addressed Direct Mail is
THROWN AWAY & NEVER OPENED!
OUR SOLUTION...
‘Genuinely’ Hand Addressed Direct Mail
is the only proven way to ensure
nearly 100% of Your Offers Get
OPENED, READ & CONSIDERED!!
END RESULT...
Get 3X the Number of People
in Your Target Market to
OPEN & READ YOUR OFFERS!!!
YOUR PROBLEM…
66% of your DIRECT MAIL is
THROWN AWAY & NEVER OPENED!
OUR SOLUTION…
“Real” Hand-addressing is the only way
to ensure nearly 100% of your mail gets
OPENED & READ…EVERY TIME!
THE END RESULT…
AN ENORMOUS PROFIT ADVANTAGE
THAT CANNOT BE IGNORED!!!
“If you are looking for a HUGE Boost in Response Rate…
Hand-addressing your mail will do it”
YOUR PROBLEM…
66% of your DIRECT MAIL is
THROWN AWAY & NEVER OPENED!
OUR SOLUTION…
“Real” Hand-addressing is the only way
to ensure nearly 100% of your mail gets
OPENED & READ…EVERY TIME!
THE END RESULT…
AN ENORMOUS PROFIT ADVANTAGE

2. Test Details: 500 people within 8Test Groups were mailed a FREE $25 Check for participating in the Case Study,
which determined the“True”Open & Read Rate by the total checks cashed in eachTest Group:
Official Mail
Pieces Mailed 500
Total Mail Opened 151
Verified Open Rate 30.2%
Credit Card Mail
Pieces Mailed 500
Total Mail Opened 73
Verified Open Rate 14.6%
Priority Mail
Pieces Mailed 500
Total Mail Opened 227
Verified Open Rate 45.4%
— LOSER —
Digitally Addressed
OPEN RATE (AVG)
34.2%
Free Money Mail
Pieces Mailed 500
Total Mail Opened 348
Verified Open Rate 69.6%
9”x12”Mail
Pieces Mailed 500
Total Mail Opened 66
Verified Open Rate 13.2%
Confidential Mail
Pieces Mailed 500
Total Mail Opened 105
Verified Open Rate 21%
Financial Mail
Pieces Mailed 500
Total Mail Opened 228
Verified Open Rate 45.6%
— WINNER —
Hand Addressed
OPEN RATE
99.2%
THE RESULTS
THE COMPARISON
Hand Addressed Mail
Pieces Mailed 500
Total Mail Opened 496
Verified Open Rate 99.2%
1-888-808-2161 www.ThinkInkMarketing.com
Digitally Addressed Direct Mail
OPEN RATE CASE STUDY
VS.

3. ROI PERFORMANCE COMPARISON
1-888-808-2161 www.ThinkInkMarketing.com
CAMPAIGN DETAILS
Direct Mail Quantity 5,000
Cost Per Printed Mail Piece $0.70
Total Campaign Cost $3,500.00
PERFORMANCE EXPECTATIONS
Response Rate 0.39%
Appointment Conversion Rate 55%
Sales Conversion Rate 35%
Gross Revenue Per Sale $3,600.00
PROJECTED RESULTS
Total Calls 19.5
Total Appointments 11
Total Sales 4
Total Gross Revenue $13,513.50
CRITICAL VARIABLE
Direct Mail Open & Read Rate 34.20%
TRUE RESULTS
Total Mail Opened & Read 1,710
Real Response Rate 1.14%
Cost Per Mail Piece Opened $2.05
BOTTOM LINE
Cost Per Call $179.49
Cost Per Appointment $326.34
Cost Per Sale $932.40
Gross Profit $10,013.50
ROI 286%
CAMPAIGN DETAILS
Direct Mail Quantity 5,000
Cost Per Printed Mail Piece $1.12
Total Campaign Cost $5,600.00
PERFORMANCE EXPECTATIONS
Response Rate 1.14%
Appointment Conversion Rate 55%
Sales Conversion Rate 35%
Gross Revenue Per Sale $3,600.00
PROJECTED RESULTS
Total Calls 57
Total Appointments 31
Total Sales 11
Total Gross Revenue $39,513.16
CRITICAL VARIABLE
Direct Mail Open & Read Rate 99.20%
TRUE RESULTS
Total Mail Opened & Read 4,960
Real Response Rate 1.15%
Cost Per Mail Piece Opened $1.13
BOTTOM LINE
Cost Per Call $98.22
Cost Per Appointment $178.57
Cost Per Sale $510.21
Gross Profit $33,913.16
ROI 606%
Digitally Addressed Direct Mail VS.

4. Hand Addressed Direct Mail
Open & Read Rate
99.2%
Digitally Addressed Direct Mail
Open & Read Rate
34.2%
WHICH RESULTS DO YOU PREFER?
1-888-808-2161 www.ThinkInkMarketing.com
Digitally Addressed Direct Mail
VS.