2. PRIVACY
What is privacy?
•Ability of individuals
• An interaction
• As a function
Why Privacy?
•Autonomy
•Off stage
•Self evaluation
•The family
3. Levels of Privacy
Online Privacy
Public Activities
Private E-mail Services
Offline Privacy
Consumer targeting
Online information gathering
Offline information gathering
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4. CONSUMER CONCERNS ABOUT
PRIVACY
• Consumer Privacy
• Identity Theft
• Information Sharing and Telemarketing Fraud
• Online Data Collection
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5. Privacy is a bigger issue online than
Offline
• Business plan for online supermarket
• Online Banking
• Online shopping
• Online job application
• Facebook privacy
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6. Online example about Amazon
Security
Control
Offline example about ATM Booth
Password problem
Hackers problem
Deposit money
Using ATM Booth instead cheque
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