McDonald's marketing excellence Mini Case

•

1 like•389 views

Introduces to McDonald's and then discusses the Marketing strategies adopted by it which has lead to its success. Lastly presents the challenges it has and might continue to face in future.

Marketing

It Reinforces
the
importance
of
“quality”,
“service”,
“cleanliness”
, and
“value”.

Innovation stemming
from responsiveness to
customers and
franchisees has fended
off stagnation over the
years.

•Menu innovations (along with items
developed in their test kitchen) have
allowed offerings for all meal times, and
the snack periods that fall in between,
allowing for greater profitability.

Product offerings have
evolved thanks to some
observant and innovative
franchisees.

RECAP
INTRODUCTION
CHALLENGES
SUCCESS STORY

DISCLAIMER
CREATED BY AKASH YADAV, IIT BOMBAY
during a marketing internship
under guidance of
Prof. Sameer
Mathur, IIM
LUCKNOW.

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