Prepared during the internship with Qrius(formerly The Indian Economist) as a Marketing Analyst.

1. AKANKSHA SINGH
PRESENTS
CONSULTING THESIS
ON
BRAND LOYALTY
BROUGHT YOU BY
QURIUS

2. BRAND LOYALTY
“Loyalty is when brands create an intimate
emotional connection that you simply can’t
Do without, EVER”.
- Kevin Roberts

3. APPEAL TO INTERNAL AND EXTERNAL
MOVIVATION
Brand should fill self perception as well as public perception

4. DESIGN FOR THE MASSES

5. ADVOCACY REQUIRES PASSIONATE STORIES

6. APPRECIATE THE EARLY AND OFTEN
EARLY DOWNLOADERS
ACTIVE MEMBERS

7. TRACK THAT SH*T
• TRAFFIC
• CONVERSATIONS
• LINKS
• MENTIONS
• VISITS
• LIKES
• VIEWS
• SHOUTOUTS
• DOWNLOADS
• SPOTLIGHTS
• NOISE LEVEL
• FB SHARE
• INFLUENCERS
• TWEETS
• FAVORITES
• ONLINE
• SWAG

8. SUSTAINBILITY
Be the best
Be reliable
Create a sense of belonging
Be accessible
Connect with your audience
Repeat

9. ENABLE THEM TO MARKET ON YOUR BEHALF
• REFREALS

10. YOUR CULTURE IS YOUR BRAND
“I BELIEVE THAT YOUR COMPANY’S CULTURE IS YOUR COMAPANY’S BRAND AND
REALLY JUST TWO SIDES OF THE SAME COIN. THE BRAND MAY LAG THE
CULTURE AT FIRST, BUT EVENTUALLY IT WILL CATCH UP”

11. THANK YOU