In a recent article featured in Corriere Economica, Saachi Maria Silvia wrote about the trend in fashion acquisitions in Italy and especially about the rise of Ajay Khaitan and his firm Emerisque Brands. Ajay Khaitan’s colleague Betsy McCullar comments that the firm intends to stretch its interests across the world, covering markets in China, Russia, India and the Middle East, as well as Europe. Founder Ajay Khaitan’s Emerisque Brands is a specialist private equity firm founded in 2004 which operates from the UK, USA and Hong Kong for the acquisition of or investment in medium-sized, established Western consumer brands and vertical retailers with critical mass in their core markets and potential for rapid scale in the newer world economies and distribution channels. Current investments by the firm include MCS, Marina Yachting, Henry Cottons, Coast & Weber & Ahaus and Cerruti. Ajay Khaitan founded London-based Emerisque in 2004. Starting his career in 1984 with Khaitan Group, he has investment and operating experience in more than seventy countries. In his corporate development and investment management roles, he has mobilised and managed investments totalling approximately $1.7 billion. He has directly managed, as Chairman and CEO, industrial, services and branded businesses from new start-ups based in India, Switzerland, the UK and the U.S.