The document summarizes a summer internship project presentation on developing a digital platform for agricultural cooperatives and farmers producer organizations (FPOs) to better manage their data and operations. Key findings from interviews with 35 FPOs were that they lacked computerized systems, had poor data management of farmers' details, and faced challenges in transaction histories, crop calendars, and logistics planning. The presentation proposed a digital platform to help FPOs address these issues through features like farmer registration, crop planning, purchase/sales order management, and inventory tracking. Overall, the internship highlighted the need for data-driven solutions to increase FPO profitability and transparency.

1. Summer Internship Project
Presentation
Faculty Mentor- Dr. Kirti Jainani
(Assistant Professor)
Corporate Guide – Mr. Maruti Chapke (CEO)
Company name – Go4Fresh
Presented By: Anuja Thigale
(PGDM-RM)
(1201917)

2. Certificate
of
SIP
Completion
1

3. Certificate
of
Online
Course
2

4. Table of contents
Objectives
Data Interpretation
Findings
Conclusion, Suggestions and
Limitations
Managerial Implications
New Learning
07
08
09
10
11
12
01
02
03
04
05
06
About Company
About the Project
Background of
Problem
Review of Literature
Research Gap
Research Methodology
3

5. 01. About Company
Farmers
4
Company Name: Go4fresh
Headquarters: Mumbai,
Maharashtra, India
Business Model: B2B
Founding Date: 2013
Business Model:
Building demand driven
sustainable fresh produce
value chain with smart
Tech.
Go4fresh offers Small-
Medium-
Enterprises consistency,
transparency and
significant savings
Customers
Go4Fresh
Freshest fruits & veggies
delivery to retailers &
bulk buyers.
Digitization of entire
”Seed to Harvest”
supply chain

6. 02 . About the Project
Adopting digital technologies so that
the farmer has agency and control
over his/her data
Visibility to CBOs over all their
operations
Collection of technologies and
database
Enhance efficiencies in the usage
of resources (Land, water, seeds,
pesticides & farm mechanism)
Reduce chances of errors and
inefficiencies in administrative and
financial processes.
Storage of data on day-to-day
operations such as warehousing
and inventory, packaging, and
labour management, among others
5

7. 03. Background of The Problem
Majority of the administrative
and financial processes of CBOs
are manual resulting in-
Damage,
Quality and Quantity.
Difficult for service providers,
buyers, and lenders of CBOs to
get an overview of their
functioning.
Lack of an integrated platform
that brings together over all
operations.
Lack of data-driven decision
making with respect to-
weather,
pest and disease
management (70%), irrigation
management,
soil-health management
good agricultural practices.
6
30% fruits 40% vegetables

8. Sr
N
o
Title Year Author Findings
1. Application of
ICT in Crop
Production
2012 Ugwuishiwu
C.H., Udanor
C.N.,
Ugwuishiwu
B.O
• This paper proposes an Agro-Information System that
enables a farmer to have relevant information about a crop,
such as the varieties and other requirements like soil type,
temperature, type and quantity of fertilizer, time of planting,
time of maturity, planting distance, diseases, pest and Disease
control measures, rainfall, sunshine, etc. of that crop.
• The level of application of this information determines the
volume and efficiency of the crop yield. AIS software is
designed and implemented which helps the farmer achieve
the afore-mentioned objectives.
2. Developing a
Mobile
Courseware
for ICT
Students
using Problem
Based
Learning
Approach
2013 Shanmugap
riya M,
Dr.Tamilaras
i A
• Mobile Devices are pervasive in nature and supports
ubiquitous learning environment. In this article the designing
and developing a mobile courseware for Agriculture using
problem-based learning approach is discussed.
• The level of application of this information determines the
volume and efficiency of the crop yield. AIS software is
designed and implemented which helps the farmer achieve
the afore-mentioned objectives.
04. Review of Literature
7

9. Sr
No
Title Year Author Findings
3. Farmer's Perception
On The
Effectiveness And
Sustainability Of
Disseminated
Agricultural
Technologies
Through Farmer
Groups Approach
2013 Gladys
Kibera,
• Acknowledging people who will directly or indirectly
benefit from a project is significant for its success.
• Projects whether small or large must place more
weight on participation of stakeholders to build
awareness, set realistic expectations, raise support,
minimize resistance and ensure successful
implementation and user adoption
4. Agricultural
Development in
India since
Independence: A
Study on Progress,
Performance, and
Determinants
2009 Tripathi and
Prasad
• Their paper reported that Indian agriculture has
progressed not only in out-put and yield terms but
the structural changes have also contributed
5. My Memoirs on Five
Decades of
Agro-Economic
Research Centre
Vallabh Vidyanagar
2009 Pathak • His research paper stated that the contribution of
agriculture in growth of a nation is constituted by
the growth of the products within the sector itself
as well as the agricultural development permits
the other sectors to develop by the goods
produced in the domestic and international market.
8

10. 04. Research Gap
1. No focus on Data
Management of the
CBOs/FPOs
2. Negligence in
building smart
Value Chain from
seed to harvest
3. Lack of research
on inclusion of
DATs to transform
the working of
CBOs
9

11. 05. Research Methodology
Source of Data
Primary: Telephonic
Interview
Secondary: Internet
Universe
FPOs dealing in fruits and
vegetables with turnover
greater than 1 Crore in
Maharashtra.
Sample Size
Sample Size: 50
Effective
Sample Size: 35
Sampling
Methodology
Judgemental
Sampling
10
Research Design
Exploratory Research
Data collection tool
Structured Questionnaire and Telephonic
Interview

12. • To identify the prospective users of
the Go4fresh platform and
understand their method of data
management.
06. Objectives
• To study the problems and
challenges faced by CBOs/FPOs in
data management
11

13. 1. Services provided to their
farmers
2. Yearly Turnover
Options Respondents
Only Inputs 2
Farming Guidance &
Selling of the produce
31
All of the above 2
Total 35
6%
88%
6% Only Inputs
Farming Guidance
& Selling of the
produce
All of the above
Options Respondents
1-3 Crores 15
3-5 Crores 17
More than 5 Crores 3
Total 35
43%
48%
9%
1-3 Crores
3-5 Crores
More than 5
Crores
12
07 Data Tabulation, Analysis And Interpretation Objective 1

14. 3. Do you keep Stock or carry
out direct selling?
4. How do you keep your farmer’s
KYC details?
Options Respondents
Stock 5
Direct Selling 30
Total 35
14%
86%
Stock
Direct Selling
Options Respondents
Files 26
Don’t keep any data 9
Total 35
74%
26%
Files
Don’t keep any
data
13
Objective 1

15. 5. Do you use computerized system to
maintain your Transactions?
6. If yes, which system?
Options Respondents
Yes 15
No 20
Total 35
37%
63%
Yes
No
• Vyapar System
• Tally ERP9
• PayPal
• Cloud
• Microsoft Excel
14
Objective 2

16. 7. What problems do you face
while maintaining manual
transaction history?
• Inconsistency
• Time Consuming
• Prone to damage
• Difficulty in studying
• Confined to certain boundaries
• Tracking past record
• Unavailability of required data at
required time
15
8. How do you pitch the buyers?
Options Respondents
Physical Meetings 18
Contacts 8
Others (Online, Relatives, Friends) 9
Total 35
51%
23%
26% Physical Meetings
Contacts
Others
Objective 2

17. 9. How do you keep the crop
calendar of the farmers?
10. How do you plan and manage the
Logistics data?
Options Respondents
Manually 4
Don’t keep any record 31
Total 35
11%
89%
Manually
Don’t keep any
record
Options Respondents
Through Calls 10
Physically 20
Does not require
transportation
5
Total 35
29%
57%
14%
Through Calls
Physically
Does not require
transportation
16
Objective 2

18. 11. What problems do you face while managing the frontend
operations?
• Lack of track of exact produce available.
• Absentee of the accountant causing delaying of
making PO and SO order.
• If credit system, problem in tracing old payments.
• Unnecessary calling for feedback and delivery status.
• Cannot take price advantage.
17
Objective 2

19. 08. Findings
• Poor Data
management of
Farmers under FPOs
• Lack of
transparency to
the buyers
Absence of Proof of
Identity of Farmers
Non- Technical Working
Ground
Improper Transaction
History
Negligence for Crop
Calendar
Difficulty in Tracking
Payment Records
Improper Management of
overall Operations
18

20. 1. Upload PO
2. Sales Order
3. Material Request
4. Purchase Order
5. Purchase Receipt
6. Quality Inspection
7. Repack
8. Pick List
9. Delivery Note
Digital
CC
1. Add Seller
Registration
2. Add Crop List
3. Add Crop Planner
4. Crop List
5. Crop Planner list
6. Seller Registration
Form
Seller
Registration
20
Dashboard

21. 19
Crop Calendar

22. Tutorial
1. Introduction to
Selling
2. Create a Customer
3. Setup Your
Warehouse
4. Create a Sales item
5. Create a Quotation
6. Create your first
Sales order
7. Configure Selling
Settings
Tutorial
21

23. 10. Conclusion, Suggestions & Limitations
Conclusion
● Lack of Data
management causes
inefficiency in managing
operation.
● DATs can help in
increasing profitability of
farmers.
● High need of Integrated
platform that brings
together over all
operations.
Suggestions
● Circulation of MOU to
the FPOs/CBOs.
● Easy in usability of the
platform like- mobile
operated.
● CRM can be appointed
to reply the e-mails and
phone calls.
Limitations
● Limited Time Span of 2
Months
● Approaching only fruits
and vegetables Dealing
FPOs in Maharashtra
● Physical meetings not
possible due to distant
locations of the FPOs
● Fraud Numbers on
Internet
22

24. 10. Managerial Implications
Time Management for Both
Company Work as well as
research work
Clusterwise segregation of the
farmers for ease in Visit of the
buyers/Customers(Company)
Linking of Aadhar proof to trace
their farm through Satellite
Location
Segregation of Conventional as
well as Organic Farmers for
better negotiation of Price
Whats app Messages can be
forwarded regarding the Pickup
and Delivery of The Produce
The Size of the billing paper
can be increased to A4 size or
can be sent through e-mail
23

25. 11. New Learnings or Skills
Thinking
beyond the
way
Importance of
Crop Calendar
Technical
Knowledge on
data
Management
Actual Working
of FPOs/CBOs
The most important learning throught SIP was how to
approach the FPOs /farmers to know their problems.
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