Market Potential Mapping for Imported Fruits in Mumbai

A
PROJECT REPORT
ON
“MARKET POTENTIAL MAPPING FOR IMPORTED
FRUITS IN MUMBAI / NAVI MUMBAI”
AT
IG INTERNATIONAL PVT.LTD.
A detailed study done in
“MARKETING”
Submitted in partial fulfillment of the requirement for the award of degree of
Post Graduate Diploma in Business Management (PGDBM)
Submitted by
ARUN RANA
ROLL NO: 04
BATCH: 2014-2016
Under the guidance of
Prof.Mukta Khapre
NAME OF THE GUIDE
Mr. Suraj Kumar
Bharati Vidyapeeth’s
Institute of Management Studies & Research
Navi Mumbai

(i)
ACKNOWLEDGEMENT
I would like to express my gratitude to all those who gave me the possibility to complete this
project.
I would like to thank my guide PROF. MUKTA KHAPRE for her continuous guidance.
I am thankful to our Director, Dr. DY Patil,for providing me a platform and supporting me
towards the successful completion of this project. I also want to thank my class mates who
have helped me in getting acquainted with various aspects during the project.
In the end, I express my gratitude to my family who inspired me in doing this work. Without
their inspirations the completion of this work was almost impossible.
ARUN RANA
Signature of the student

PLEASE PASTE HERE THE CERTIFICATE FROM THE COMPANY

PLEASE PASTE HERE THE CERTIFICATE FROM THE INSTITUTE

(iii)
EXECUTIVE SUMMARY
Market potential analysis of imported fruits is a primary analytic service performed by
Mapping Analytics. We have the people, experience, tools, and data required to perform
sophisticated and accurate market sizing. Market analysis services from Mapping Analytics
help you know the economic opportunity available to you in any geographic market.
Whether you sell to consumers, to businesses, or both, market sizing provides intelligence
you need to deploy sales and marketing resources effectively. What is a geographic market
worth to your business? Mapping Analytics will help you find the answer. Market potential
can be expressed as a function of:
 The number of customers purchasing
 Amount purchased
 Frequency of purchase
In other words, market potential = (how many * how much * how often)
Bottom Up or Top Down Market Analysis?
It all depends on your specific needs. Mapping Analytics can advise you on the best
approach to sizing any market. We employ various methodologies and data sets to get
you the answers you need.
 A bottom up approach to market sizing starts with your customers. How
much and often do they buy? What is their profile? How many potential
customers do you have in the market based on your customer profiles? How
can you reach them?
 A top down approach starts with market and industry data. It takes a close
look at a geographic market area and profiles the consumers and/or businesses
to let you know their propensity to buy your products and services.

(iv)
TABLE OF CONTENTS
PARTICULARS Page No
Acknowledgement
Certificates
Executive Summary
Table of Contents
i
ii
iii
iv
Chapter 1: Introduction of the Project :
1.1: Concept & Significance of the Study
1.2: Objective of the Study
1.3: Scope and Limitations
1
2-3
4
5
Chapter 2: Introduction to Industry
2.1:Overview of the fruit industry
2.2: Top Fruits Produces Countries
2.3: (Competitor Analysis)
2.4: Introduction to the Company
2.5 Organization Profile
2.6 Swot Analysis
2.7 Product and services
2.8 Marketing strategies
2.9 CSR and the way ahead
6
7
9
10
11-17
18
19-25
26-27
28-29
Chapter 3: Research Methodology
3.1: Research Methodology
3.2: Data Collection Techniques and Tools
3.3: Sample Size
30
31
32
33
Chapter 4: Data Analysis and Interpretation 34-45
Chapter 5: Conclusions and Suggestions 46-48
Chapter6: Learning Experiences
6.1 Annexure
6.2 Bibliography
49-54

1
CHAPTER-1
Introduction Of The Project

2
1.1 Concept Of MarketPotential Mapping :
Market potential analysis of imported fruits is a primary analytic service performed by
Mapping Analytics. We have the people, experience, tools, and data required to perform
sophisticated and accurate market sizing. Market analysis services from Mapping Analytics
help you know the economic opportunity available to you in any geographic market.
Whether you sell to consumers, to businesses, or both, market sizing provides intelligence
you need to deploy sales and marketing resources effectively.
The analysis of markets leading to the decision of choosing the right location for a retail or
service facility has never been an easy task for business decision makers.With GIS
technology, it is much easier and faster to analyze large volumes of consumer demographic
and socioeconomic data and integrate them with business characteristics, such as sales,
location of customers and competitors. The purpose of using GIS is to produce useful
information from the input data to support the decision making process.Many firms, and
especially retail, have benefited from using GIS technology, while many others still have to
discover its usefulness for their business.
A market potential analysis from Mapping Analytics may include:
 A customer profile to understand where to find more like them.
 Market penetration and market share reports showing performance in existing
markets and expected performance in new markets.
 Market ranking reports allowing you to prioritize resource deployment into new
markets
 A geographic view of market opportunity on detailed maps.

3
Significance Of The Study
Forecast total opportunity in terms of number of customers and revenue potential.Understand
market potential for a single store, network of stores or a new marketHow to increase the
sales and reduce the wastage of imported fruits and proper utilization of resources. It also
provides help to forecast the demand of imported fruits in next year.

4
1.2 Objectives Of The Study
1. To identify customer awareness of IG International.
2. To estimate the market share and potential competitors of IG International..
3. To find out potential market for imported fruits.
4. To study the swot analysis of IG International.
5. To identify the problems faced by the Indian fruits industry.
6. To study the future of IG International in Mumbai.
7. To forecast the demand of imported fruits in Mumbai.

5
1.3Scope And Limitations
Scope Of The Study
The scope of the research includes information about market potential mapping for
imported fruits in Mumbai/ Navi Mumbai. The study will be conducted within the area of
Navi Mumbai/ Mumbai.
Limitations Of The Study
1. The biggest limitation was time because the time was not sufficient as there was lot
of information to be got & to have it interpretation.
2. The information provided by respondent could be biased.

6
CHAPTER-2
Introduction To Industry

7
2.1 Overview OF The Fruit Industry
India is the second largest producer of fruits & vegetables in the world with an annual
production of around 94 million tones. It has the distinction of producing almost all-tropical
and exotic fruits and vegetables because of varied climatic conditions. Due to the short shelf
life of these crops, as much as 30-35% of fruits and vegetables perish during harvest, storage,
grading, transport, packaging and distribution. Only 2% of these crops are processed into
value-added products. Hence, there is a need for maximum commercial utilization of fruits
and vegetables and to adapt production and marketing activities to the requirements of the
world market and to cater to domestic demand which, over the past few years, has been
increasing because of various socio-economic factors. If the nutritive value of the processed
food products could be maintained, this sector will emerge as a major value-added food
industry.
Fruits and vegetables are processed into a variety of products such as juices and
concentrates, pulp, canned and dehydrated products, jams and jellies, pickles and chutneys
etc. The extent of processing of fruits and vegetables varies from one country to another.
India produces a variety of fruits ranging from temperate apples to tropical mango. But most
of the production of these fruits is highly seasonal and their availability is confined to a few
months in a year. For example, the peak period of availability of mango (king of fruits) is
confined to a two month period i.e. May-June, oranges during November-January, papaya
during February-March etc. This short period of availability in large quantities makes the
marketing a challenging task with problems like storage, transport, wide price fluctuations
etc. Besides, the huge post-harvest losses because of perishable nature results not only in less
per capita availability but also increases the cost of transport etc. These factors lead to
exploitation of A Study on Marketing Infrastructure for Fruits and Vegetables in India 3 RS
91 farmers by middlemen resulting in poor returns to cultivators, although consumers pay
high prices.

8
2.2 Leading Fruits Producing Countries Of The World
China produce 20% fruits in the world and India produce 11% .

10
2.3 MAJOR COMPETITORS
ASRA ENTERPRISES
Asra enterprises is an authenticated exporter and importer of premium quality perishable that
are rich in nutrients and possesses remarkable freshness. Ensuring the quality of their
services at the same time satisfying suppliers and retailers. The company have earned trust of
many global suppliers and have become an exclusive agent in this trading business.
The company focuses on all kind of fresh fruits, vegetables and dates owing to their excellent
taste and freshness. Farming a rich time span of 27 years, it has gained extensive recognition
in the field of supplying and exporting perishables from the across the world and continue to
expand in different states and countries maintaining same high standards as always.
UMAR INTERNATIONAL
UmarInternational is an authentic organization betrothed in the domain of
Trading, Importing and Distributing a vast assortment of Fresh Fruits,HealthyFruits, Apple
Fruits, Mango Fruits, Pear Fruits, Guava Fruits, Strawberry Fruits, and Grapes Fruits
etc. These are procured from the most reliable and trustworthy vendors in the market. In
tandem with the latest market advancements, our offered collection is extremely appreciated
for its optimum quality, purity and freshness. Under the administration of our experts, these
products are checked on varied of factors to maintain their freshness and taste. We offer
these fruits in safe packing.
Key Strengths:
 Dexterous professionals
 Customization solutions
 Industry leading prices
 Large distribution network

11
 Prompt delivery.
Introduction To The Company

12
Introduction
IG Group of companies has been in existence for over four decades now. The name IG has
been deduced from the initials of the two mainstays ? Shri. Inder Lal Manocha and Shri.
Gian Chand Arora, who together laid the foundation of the business. They started their
journey of success by forming the first enterprise Inder Lal Gian Chand & Co., which deals
in Indian Fruit on order and commission basis. Their diligent and Industrious character grew
the firm prosperous.
In the year 2000 the government eased the regulations on imports in India. The two partners
grabbed this opportunity and entered international trade with the formation of a second
organization of IG group ? IG International. IG International today deals in Imported fruits
and developing the exports of Indian fruits in international market. The organization
flourished and became well known in the international market.
With the growing volumes arose the need to increase the storage capacity and logistics
facility ? to be able to reach the customer. Cold storage facilities and logistic chain were
established to cater to these needs of the company. The third organization IG Humi Fresh
was established with the setting up of the first cold store facility in Dhakoli (Haryana). Later
such facilities were set up all across India at various locations. Today IG International has 15
Subdivisions (which includes all metropolitan cities) with storage houses and retails outlets.
Marked with the growth, development and presence, IG International is now poised for
further penetration in the emerging markets in India and abroad

13
CHAIRMAN : Mr. Gian Chand Arora
 5decades of Product Knowledge in the Industry.
 Enigmatic leader behind IG Group.
 Pioneered the import of Fresh Fruits in India.
 First to import fruits from Australia in 2000.
Directors
Mr.TarunArora
(Finance and Operation)
Mr.Sanjay Arora
( Sales and Marketing)

14
History Of The Company
1965
Mr. Gian Chand Arora along with Mr. Inderlal Manocha laid the foundation of IG group 46
years ago as they started dealing in Indian fruits on order and commission basis. Their hard
work and far sighted approach brought prosperity and goodwill for the firm. The firm grew
to be successful and also started contributing a lot to the society and its employees.
1975
The business of trading of vegetables started. First pack house was established in Chandigarh
wherein vegetables were sourced from Chandigarh and transported to Himachal Pradesh. IG
became one of the largest players in Northern India in fresh fruits and vegetables.
1981
Mr. Gian Chand Arora decided to enter into Southern Indian market with the sourcing of
Mangoes. IG started to source mangoes from Southern Indian market and started catering to
Northern Indian markets. IG exclusively ran six terminal markets in the first year.
1988
IG became one of the biggest players in Mangoes with exclusively running twelve terminal
market for Mangoes. The same network was used for sales of Apples in southern India.
1995
Mr. Sanjay Arora came into the business. His long sighted vision and young blood in the
company helped the company introduce grapes and citrus as a product in IG brand in

15
Northern Indian Market. First collection centre was opened in Parwanoo, himachal pradesh
for better sourcing of Apples.
2000
IG International was incorporated. Mr. Gian Chand Arora, the ever confident dreamer made
the best of this opportunity and expanded horizon of the company with International trading.
Six 40′ containers were imported in the first year from Australia. The company stands
pioneer in the business of imports and exports of fruits and offers more than 30 varieties of
imported fruits from 20 countries and has 20WHOLESALEoutlets all over India. Chennai
outlet is opened to strengthen imports and domestic selling at Chennai.
2002
With the increase in volume of imports, simultaneously increased the requirement of more
storage space. The company then started the Cold chain and Logistics division and expanded
into the cold storage and the logistics provider business by establishing its first cold storage
in Dhakoli, Chandigarh with a total capacity 5000MT. IG Humi fresh is incorporated to run
cold storages and logistics with the vision to have presence at pan India level. Mr. Gian
Chand Arora does first acquisition in Mumbai in the form ofWHOLESALE outlet in APMC
fresh produce Market in Navi Mumbai.
2006
To strengthen IG humi Fresh first cold storage is acquired in Navi Mumbai with the capacity
of 1500MT. The acquisition helped IG to increase it imports substantially and reduce its
dependence on third party cold storages.
2007
CJ Jain Pvt Ltd is acquired under IG humi Fresh to strengthen cold chain. With Cjjain comes
second cold storage property in Mumbai with a capacity of 2500 MT. IG becomes one of the

16
largest cold chain player in fresh produce industry. IG starts opening outlets across the
country starting withWHOLESALEoutlet in Navi Mumbai & Delhi. IG becomes one of the
first companies in fresh produce business to get directly intoWHOLESALE business. This
massively increased the imported produce volumes for IG.
2008
Mr. Tarun Arora younger son of Mr. Gian Chand Arora enters into the business. The
expansion plans increased massively with acquisition in 12 otherWHOLESALE markets
across the country. IG implements SAP ERP system to become first company in fresh
produce to successfully implement ERP system. Gets into the logistics business seriously .
2009
The expansion does not stop gets acquires another three wholesale outlets. IGInternational
does a major acquisition of land at two different locations in Chennai; Amravati to develop
cold chain and citrus packhouse. Gets approval and aide from Ministry for development of
cold chain in the country.
2010
With the vision to become the largest cold chain player in the country. The acquisition of
land started at various locations across the country. Rajasthan Agriculture department allots
land to IG in Jaipur Terminal market, buys land in Mumbai for development of cold chain.
Acquires land in Ludhiana for development of cold chain.
2011
Acquires land in himachal pradesh for development of Controlled Atmosphere cold storage
for Apples. Starts with exports by exporting its first container to Gulf. Company gets ISO
certified and gets top rating from CRISIL(Credit Rating Information Services of India
Limited).
2012
Starts wholesale outlet in Patna with the vision to penetrate into Eastern markets of India.

17
Acquires IT company for security solutions and implementation of ERP system. Increase
exporting business included the assortment by adding grapes, pomegranates, potatoes by
shipping heavily into European, gulf, south east Asian markets. Gets allotment of land by
Karnataka agriculture board in Bangalore APMC Market for development of cold chain.
Vision And Mission
Vision
• IG International Brand to be synonymous with product quality, freshness and
reliability.
• To bring the world’s best produce ideas for a Health India.
• Our aim is to emerge as market leader within the realms of providing supreme fresh
fruits across India.
Mission
• Ability to source high quality and consistent produce from all over the world around
the year.
• Quality assurance for customer satisfaction.
• Conservation and minimizing wastage of resources by enhancing the shelf life of our
perishable products

18
2.6 SWOT ANALYSIS OF IG INTERNATIONAL
STRENGTH:- WEAKNESS:-
1.High quality, fresh products.
2.Wide product range including fresh fruits.
3.Strong brand name in Indian households.
4.IGI imports 80,000 tonnes of fruit every year
5.IGI currently has a fleet of 70 trucks, and has 29
branches across the country
1.Fresh fruits are perishable products.
2.Strong competition in every segment of
operation.
OPPORTUNITY:-
1.Increase its reach throughout the country with
exclusive Safely outlets.
2.Growing market in India.
3.Sponsorship and tie ups for various events like
marathons, sports competitions, etc.
THREATS:-
1.Strong competition
2..High dependence on rains and weather.
3.Inflation and economic instability in the country

19
2.7 Products
1.APPLES.
2.ORANGES.
3.GRAPES.
4.PEARS.
5.KIWI.
6.PLUMS.
7.CHEERY.
8.SWEET TAMARIND.
9. DRAGON FRUIT

20
Countries We Import From :
Argentina
Australia
Belguim
Brazil
Canada
Chile
China
CzechRepublic
France
Iran
Italy
Mexico
NewZealand
PeruSouthAfrica

21
Export
IG International Pvt Ltd is now actively into exports as well, we export the following fresh
produce:
1) Potatoes:
Description: Potatoes are tubers. A tuber is a fleshy, food-storing swelling at the tip of an
underground stem, also called a stolon. Potatoes have white, brown, purple or red skin and
white or golden flesh.
Exported to: Middle East
2) Grapes:
Description: With a unique combination of crunchy texture and sweet, tart flavor, grapes
have gained extreme popularity throughout the world. Grape is the second most popular fruit
after oranges. It can be eaten as a refreshing snack as well as used in vegetable and fruit
salads. It can be consumed in fresh or preserved form. It can be canned in jellies, crushed to
prepare juices or wines and dried to prepare raisins.
Exported to: UAE, Saudi Arabia, Rotterdam, Czech Republic, China, Hongkong & Sri-
Lanka.
3)Pomegranates:
Description:
Pomegranates have a short, but delightful, season. Sweet, tart, and fun to eat out of hand,
they are also a great addition to salads and other dishes.
Exported to: Canada & Vietna

24
Cold Storages
1. Mumbai.
2. Navi Mumbai.

25
3. Chennai.
4. Chandigarh.
For Distribution

26
2.10 Marketing Strategies
They were used different type of marketing strategy for increase their sales for example:-
1.If a customer is buying three apple of box then he will get a 1 t-shirt.
2. Mobile recharge scheme for registration.
3.Loyalty card scheme.
4.Lucky draw coupon.
5. Road show.

28
CSR Activities
1. Setting up CA cold Stores in Himachal to help domestic Apple market.
2. Partnering with local farmers to help them in preserving thier produce.
3. Guide farmers to use scientifc and technologically advance methods of farming.
4. Investing in packing line so as to grade and sort out Apples so that farmers get best
yields for thier produce.
5. Partner with farmers in to grow Potatoes by using scientific and technologically
advanced methods of farming.
6. Setting up cold Stores to store the harvested potatoes.
7. Investing in packing line so as to grade and sort out Potatoes so that farmers get best
yields for thier produce.
8. Exporting potatoes to generate revenue for the local farmers.

29
The Way Ahead
 Diversifying the group activities to agriculture, infrastructure and non-core business.
 Exploring new markets to expand our product profile to cater to the Growing
Demand in India
 Investing into packing houses to expand our export portfolio
 Investing in modern agricultural activities in association with Indian farmers
 Looking East Policy – Expanding business in China and other East Asian countries.
 Investing in agricultural land in Chile and Czech Republic
 Adding 50 Refrigerated trucks to already existing fleet of 50 trucks to expand our
Third Party Logistics business by 2015 .
 Expanding Temperature Controlled Warehousing and increasing our pallett capacity
from 25000 MT to 45000 MT by 2016 .

30
CHAPTER-3
RESEARCH METHODOLOGY

31
3.1 ResearchMethodology
REDMEN & MORY defines, “Research as a systematized effort to gain knowledge.”
It is a careful investigation for search of new facts in any branch of knowledge. The purpose
of research methodology section is to describe the procedure for conduction the study. It
includes research design, sample size, data collection and procedure of analysis of research
instrument.
Research always starts with a question or a problem. Its purpose is to find answers to
questions through the application of the scientific method. It is a systematic and Intensive
study directed towards a more complete knowledge of the subject studied.
RESEARCHDESIGN :
Acc. to Kerlinger, “Research design is the plan structure & strategy ofinvestigation
conceived so as to obtain answers to research questions and to controlvariance.
Acc. to Green and Tull, “A research design is the specification of methodsand procedures
for acquiring the information needed. It is the overall operationalpattern or framework of the
project that stipulates what information is to be collected from which sources by what
procedures.
Its found that research design is purely and simply the framework for a study thatguides the
collection and analysis of required data.
Research design is broadly classified into :
· Exploratory research design
· Descriptive research design
· Casual research design
This research is a Exploratory research . The major purpose of this research isdescription
of state of affairs as it exists at present.

32
3.2 Data Collection
1.Primary Data :
To collect primary data from investor’s Questionnaires were used. Questionnaire was
prepared very carefully so that it may prove to be effective in collecting the right information
which fulfills my study
Tools for collecting primary data:
(A) QUESTIONNAIRE METHOD
The major motive of taking this method was that it covers large population at a time. One
can have direct contact with the respondents. The questionnaire was distributed to the
customers taking sample size 100 .
2.SecondaryData
Secondary data is the data which is already collected by someone and complied for different
purposes which are used in research for this study. It includes:-
 Internet
 Magazine
 Newspaper
METHOD OF DATA COLLECTION:
Information was collected by personally contacting retailers, wholesalers, Distributors, and
street hawkers through individual interviews.

33
3.3 Sample Size
100 respondents were taken into consideration for the purpose of this research. This is a
sufficient number of respondents to achieve the objective of getting a detailed view of the
awareness, comparative analysis for IG INTERNATIONAL at selective location in Mumbai.

34
CHAPTER-4
Data Analysis
AndInterpretation

35
Q(6) Where do you usually buy fruits ?
Option No. Of respondents In percentages
Wholesaler 9 9%
Distributors 12 12%
Apmc market 72 72%
Other 7 7%
72% respondents purchase fruits from Apmc Market. 9% are purchase from Wholesaler,
12% are purchased from Distributors, And 7% are purchased from other
9%
12%
72%
7%
Wholesaler Distributor Apmc Market Other

36
Q(7) Are you aware about IG International?
85% of the respondents are aware about the IG International.
85%
15%
Yes No
Yes 85 85%
NO 15 15%

37
Q(8) If yes, how did you know about IG International ?
Advertisement 14 14%
Peer group 71 71%
News Paper 15 15%
71% of the respondents get to know about IG International from their peer group and 15 %
of the respondents get to know from newspaper and 14% get to know form Advertisement.
14%
71%
15%
Advertisement Peer group Newspaper

38
Q9 Which type of customer?
Option No. Of Respondents In Percentages
Street Hawker 73 73%
Retailer 10 10%
Distributor 7 7%
Wholesaler 10 10%
73% of the respondents are street hawkers , 10% are Retailers, 7% are Distributors, 10% are
Wholesaler.
Hawaker Retailer Distributor Wholesaler
Series1 73 10 7 10
0
10
20
30
40
50
60
70
80

39
Q(10) Have you ever purchase fruits from IG International?
79% of the respondents are purchase fruits from IG International and 20% are
not purchased.
0
10
20
30
40
50
60
70
80
Yes No
Yes 79 79%
NO 21 20%

40
Q (11) Which product you purchase most ?
Apples 69 69%
Pears 11 11%
Kiwi 8 8%
Grapes 7 7%
Citrus 5 5%
69% of the respondents are purchase apples from IG International.
Apples
69%
Kiwi
8%
Pears
11%
Grapes
7%
Citrus
5%

41
Q (12) Do you considerpromotional schemes while purchasing product ?
40% of the respondents are consider promotional schemes while purchasing
product and 60% are not consider.
Yes
66%
No
34%
Yes 40 40%
NO 60 60%

42
Q(13)Which type of payment method you prefer?
85% of the respondents are choose cash and 15% are choose credit.
Cash
85%
Credit
15%
Cash 85 85%
Credit 15 15%

43
Q(14)According to you, the quality of the fruits is ?
70% of the respondents are think the quality of the fruits is excellent
Q(15)How is the packing of fruits ?
Good
10%
Very Good
20%
Excellent
70%
Good 10 10%
Very Good 20 20%
Excellent 70 70%
Poor 0 0%

44
70% of the respondents are think the packaging of the fruits is excellent.
Q(16)What about the price of fruits in IG International?
Good
10%
Very Good
20%
Excellent
70%
Poor
0%
Good 10 10%
Very Good 20 20%
Excellent 70 70%
Poor 0 0%

45
Low 10 10%
Average 68 68%
High 22 22%
68% of the respondents are think price of fruits is average, 10% think price is low , And
22% think price is high.
Low Average High
0
10
20
30
40
50
60
70
80

46
CHAPTER-5
Conclusion And Suggestions
5.1Conclusion

47
As we know that Market analysis services from Mapping Analytics help you know the
economic opportunity available to you in any geographic market. Whether you sell to
consumers, to businesses, or both, market sizing provides intelligence you need to deploy
sales and marketing resources effectively Market potential can be expressed as a function of
The number of customers purchasing. Amount purchased. Frequency of purchase.
There are some who need to double the amount of fruits that they have every day as they are
packed with essential vitamins, minerals, to fight diseases. So, if we can get good quality
imported fruits, than there is no harm in consuming them.” Similarly, kiwis are rich in
Vitamin C, giving protection against infections. So the demand of the imported fruits are
increasing day by day in Mumbai.

48
5.2 Suggestions
1. IG International should develop fast and fluent distribution system so that its products
can easily reach to target markets as and when demanded.
2. Give some discount to the street hawker who are regularly purchasing from IG
International.
3. You can sell fruits online it provides help to easy track your customer.
4. IG International should start operating with fully automatic machinery to reduce the
cost spent on labors which in turn will automatically helps in increasing profit levels.
5. The packaging of the fruits should be good and attractive.
6. Provide additional information together with the product.
7. Invest in applied R&D and utilize it as a differentiation andmarketing tools.

49
CHAPTER-6
Learning Experience From
The SUMMER PROJECT

50
6.1Learning Experience
1. Convince them to come in IG International Pvt Ltd.
2. Make a data sheet.
3. I learned advertising tools used by the company to increase the sales.
4. How to do market research in practical.
5. How to deal with the big retailers or wholesalers.
6. To choose a better way for solve the problem.
7. How to track the customer he is purchasing or not.
8. To make a report on time .

51
6.2 ANNEXURE
PART A
(1) Name Of The Retailer/Wholesaler/StreetHawkers/ Distributor
(2) Gender :
A. Male
B. Female
(2) Age
A. Between 15– 20 years
B. Between 20 – 25 years
C. Between 25 – 30 years
D. Between 30-35 years
E. Above 35years
(3) ContactNo
(4) Area

52
Part B
Q (5) Qualification
A. SSC
B. HSC
C. Others
Q(6)Where do you usually buy fruits ?
A. Wholesaler
B. Distributors
C. APMC Market
D. Other
Q(7) Are you aware about IG International?
A. Yes
B. No
Q (8) Which type of customer?
A. Street Hawker
B. Retailer
C. Distributor
D. Wholesaler
Q (9) If yes, how did you know about IG International ?
A. Advertisement
B. Peer Group
C. News Paper
Q (10) Have you ever purchase fruits from IG International?
A. Yes

53
B. No
Q(11)Which product you purchase most ?
A. Apples
B. Pears
C. Kiwi
D. Grapes
E. Citrus
Q(12)Do you considerpromotional schemes while purchasing product ?
A. Yes
B. NO
Q(13)Which type of payment method you prefer?
A. Cash
B. Credit
Q(14)According to you, the quality of the fruits is ?
A. Good
B. Very good
C. Excellent
D. Poor
Q(15)What about the price of fruits in IG International?
A. Low
B. Average
C. High
Q(16)How is the packing of fruits ?
A. Good
B. Very good

54
C. Excellent
D. Poor
6.3 Bibliography
1. From Text Book :
Research methodology CP Gupta
2. From Internet :
www.iginternationalpvtltd.com
www.marketresearch.com

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