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SCHMOOZE
Aish Nair
Product School
Build and foster your professional network, one lunch at a time
THE CURIOUS CASE
OF WHY
THE CURIOUS CASE
OF WHY
THE CURIOUS CASE
OF WHY
PROBLEM
Forging new professional connections and
building your network from the ground up is SO hard
THE CURIOUS CASE
OF WHY
PHASE I
The Lunch Experiment
• Grab lunch
• Find a random co-worker
• Initiate a conversation
HYPOTHESIS
VALIDATION
HYPOTHESIS
VALIDATION
PHASE II
User Interviews
• In person (2 participants)
• Online research survey (23 participants)
0%
15%
30%
45%
60%
Skip Lunch Solo riders
6%
56%
36%
2%
Q: What is your typical lunch hour like?
HYPOTHESIS
VALIDATION
Q. Are you open to the idea of occasionally having lunch with someone you do
not know beforehand?
Yes
84%
No
12%
Other
4%
HYPOTHESIS
VALIDATION
With Schmooze, you simply have to put in a request prior to lunch and our algorithm will
match you with a person depending on your preferences.
How does the idea sound to you?
0%
20%
40%
60%
80%
Dope! Count
me in
Does not rock
my world
Meh Other
76%
8% 4%
12%
HYPOTHESIS
VALIDATION
“The most productive tool for
generating good ideas remains a
circle of humans at a table, talking
shop.
Steven Johnson, Where Good Ideas Come From
SOLUTION
Schmooze
Schmooze empowers you to build your network organically and
foster your professional connections right at the workplace, one
lunch at a time
• Casual conversations
• Collaboration/Subject Matter expertise
• Mentorship
CB Insights
Human Resource Buyers
Content communities
Recruitment
Compensation/
Payroll
Employee
Benefits
Talent
Management
and
Employee
relations
Workforce
planning
Legal/Compli
ance
MARKET
OPPORTUNITY
Human Resource vendors
Society for Human Resource Management
https://www.shrm.org/
Last week’s fundings: $37M+
MARKET
OPPORTUNITY
Gallup*
Deloitte, Ampit- https://ampit.io/mentorship-program-can-companys-competitive-advantage/
MARKET
OPPORTUNITY
U.S businesses
worry about
employee retention
79%
Women mentors say
“No one ever asked us”
67%
Fortune 500 companies
offer mentoring programs
71%
Gen Z rank these as
their top priorities in
terms of benefits
Healthcare &
Mentoring
Amount spent by the
company to replace
an employee
Annual salary
HELE
N
Director, Human Resources
BUYER PERSONA
• Create inclusive work environments for better business outcomes
• Align employees to the company’s business goals
• Invest in processes that enable employees to make a difference
GOA
LS
CHALLE
NGES• Job churn
• Workplace silos
• Incentivize employees to build and perpetuate professional
networks
“Culture is the single biggest competitive advantage to
building sustainable companies”
“This is my first time at a large company, there’s so much to learn!
I feel excited and overwhelmed at the same time”
SYD
NEY
USER
PERSONA
New college graduate
• Connectivity and community
• Find the right tools to get started on long term career
goals
GOA
LS
CHALLE
NGES• Needs help finding a mentor
• Needs help understanding how she fits into the company
and how the company fits into her career
COLI
N
USER PERSONA
UX Researcher (SME)
• Collaborate and share his UX expertise
• Internal change agent
GOA
LS
CHALLE
NGES• Needs help finding relevant side projects
“Design is intelligence made visible. Collaboration is Innovation made
visible.”
• Advocate for young professionals
• Improve gender diversity at the workplace
MentorMEE
RA
GOA
LS
CHALLE
NGES
• Logistics- finding motivated mentees and
managing timelines
“Every beginner possesses a great potential to be an expert in his
or her chosen field.”
USER PERSONA
DESIGN
DESIGN
➤ Standalone app
➤ 3 step request: When, Where, What
➤ Up to 5 tags for every schmooze
➤ Schmooze feedback
COMPETITIVE
LANDSCAPE
• Organic 1:1 networking
• Specific agenda
• Target audience
• Multiple tracks
• Break workplace silos
KEY SUCCESS METRICS
User engagement
(Activation + Retention)
Footprint
• Active Users (Daily, Monthly)
• Time spent in App
• Number of Power Schmoozers
• Feedback analysis
• Enterprise adoption
• Product demonstrations
GO-TO MARKET PLAN-
MVP
• Product
Standalone mobile application
• Price
Subscription based revenue model
• Placement
-App store
-HR conferences
-University demos
• Promotion
-Press releases/ Blogs
-Conferences/ speaking engagements
-Social media outreach
-Regular Beta events
PRODUCT PRICING
Standard Professional Enterprise
Up to 100 users 100-500+ users 500+ users
N/A N/A Slack/Hipchat integration
N/A Scheduling assistant Scheduling assistant
Limited access to multiple
tracks
Restricted access to
mentorship track
Unlimited access
N/A Priority email support Priority email + phone support
N/A Analytics Analytics + API access
WHAT LIES AHEAD: PRODUCT
ROADMAP
• First Beta
• Trade shows
• HR Conferences • Second Beta Launch
• Slack App launch
• University partnerships
• White Papers
• Customer
feedback
analysis
• Analyse metrics
• Research Papers
• Speaking
engagements at
conferences
So long, until we schmooze next time

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Schmooze- Build and foster your professional network

  • 1. SCHMOOZE Aish Nair Product School Build and foster your professional network, one lunch at a time
  • 5. PROBLEM Forging new professional connections and building your network from the ground up is SO hard THE CURIOUS CASE OF WHY
  • 6. PHASE I The Lunch Experiment • Grab lunch • Find a random co-worker • Initiate a conversation HYPOTHESIS VALIDATION
  • 7. HYPOTHESIS VALIDATION PHASE II User Interviews • In person (2 participants) • Online research survey (23 participants)
  • 8. 0% 15% 30% 45% 60% Skip Lunch Solo riders 6% 56% 36% 2% Q: What is your typical lunch hour like? HYPOTHESIS VALIDATION
  • 9. Q. Are you open to the idea of occasionally having lunch with someone you do not know beforehand? Yes 84% No 12% Other 4% HYPOTHESIS VALIDATION
  • 10. With Schmooze, you simply have to put in a request prior to lunch and our algorithm will match you with a person depending on your preferences. How does the idea sound to you? 0% 20% 40% 60% 80% Dope! Count me in Does not rock my world Meh Other 76% 8% 4% 12% HYPOTHESIS VALIDATION
  • 11. “The most productive tool for generating good ideas remains a circle of humans at a table, talking shop. Steven Johnson, Where Good Ideas Come From
  • 12. SOLUTION Schmooze Schmooze empowers you to build your network organically and foster your professional connections right at the workplace, one lunch at a time • Casual conversations • Collaboration/Subject Matter expertise • Mentorship
  • 14. Human Resource Buyers Content communities Recruitment Compensation/ Payroll Employee Benefits Talent Management and Employee relations Workforce planning Legal/Compli ance MARKET OPPORTUNITY Human Resource vendors
  • 15. Society for Human Resource Management https://www.shrm.org/ Last week’s fundings: $37M+ MARKET OPPORTUNITY
  • 16. Gallup* Deloitte, Ampit- https://ampit.io/mentorship-program-can-companys-competitive-advantage/ MARKET OPPORTUNITY U.S businesses worry about employee retention 79% Women mentors say “No one ever asked us” 67% Fortune 500 companies offer mentoring programs 71% Gen Z rank these as their top priorities in terms of benefits Healthcare & Mentoring Amount spent by the company to replace an employee Annual salary
  • 17. HELE N Director, Human Resources BUYER PERSONA • Create inclusive work environments for better business outcomes • Align employees to the company’s business goals • Invest in processes that enable employees to make a difference GOA LS CHALLE NGES• Job churn • Workplace silos • Incentivize employees to build and perpetuate professional networks “Culture is the single biggest competitive advantage to building sustainable companies”
  • 18. “This is my first time at a large company, there’s so much to learn! I feel excited and overwhelmed at the same time” SYD NEY USER PERSONA New college graduate • Connectivity and community • Find the right tools to get started on long term career goals GOA LS CHALLE NGES• Needs help finding a mentor • Needs help understanding how she fits into the company and how the company fits into her career
  • 19. COLI N USER PERSONA UX Researcher (SME) • Collaborate and share his UX expertise • Internal change agent GOA LS CHALLE NGES• Needs help finding relevant side projects “Design is intelligence made visible. Collaboration is Innovation made visible.”
  • 20. • Advocate for young professionals • Improve gender diversity at the workplace MentorMEE RA GOA LS CHALLE NGES • Logistics- finding motivated mentees and managing timelines “Every beginner possesses a great potential to be an expert in his or her chosen field.” USER PERSONA
  • 22. DESIGN ➤ Standalone app ➤ 3 step request: When, Where, What ➤ Up to 5 tags for every schmooze ➤ Schmooze feedback
  • 23. COMPETITIVE LANDSCAPE • Organic 1:1 networking • Specific agenda • Target audience • Multiple tracks • Break workplace silos
  • 24. KEY SUCCESS METRICS User engagement (Activation + Retention) Footprint • Active Users (Daily, Monthly) • Time spent in App • Number of Power Schmoozers • Feedback analysis • Enterprise adoption • Product demonstrations
  • 25. GO-TO MARKET PLAN- MVP • Product Standalone mobile application • Price Subscription based revenue model • Placement -App store -HR conferences -University demos • Promotion -Press releases/ Blogs -Conferences/ speaking engagements -Social media outreach -Regular Beta events
  • 26. PRODUCT PRICING Standard Professional Enterprise Up to 100 users 100-500+ users 500+ users N/A N/A Slack/Hipchat integration N/A Scheduling assistant Scheduling assistant Limited access to multiple tracks Restricted access to mentorship track Unlimited access N/A Priority email support Priority email + phone support N/A Analytics Analytics + API access
  • 27. WHAT LIES AHEAD: PRODUCT ROADMAP • First Beta • Trade shows • HR Conferences • Second Beta Launch • Slack App launch • University partnerships • White Papers • Customer feedback analysis • Analyse metrics • Research Papers • Speaking engagements at conferences
  • 28. So long, until we schmooze next time