Aileen McManamon is the founder of 5T Sports Group, which creates fan campaigns connecting sports and sustainability by using the energy and passion of sports to inspire environmental action and deepen loyalty among fans. 5T develops rivalry-based challenges that unite fans in taking personal action for common sustainable purposes and generate attention both inside and outside sports venues. Their sustainability messages and programs aim to significantly increase fan engagement and support through an innovative playbook approach.

2. I’m Aileen McManamon,
Founder of 5T Sports
Group.
We create personal
action fan campaigns
that
make the connection
between sports and
sustainability.

3. Sharing
Stories
Passion
Family
RivalryAction
Joy
Future
We use the energy and language
of sports to inspire action and
deepen loyalty.

4. Because there are 70,000 fans
in this stadium
who don’t care
about LED lighting.
But they care deeply about
beating the crap
out of the other team.

5. We fire them up

6. Meet a few of
our teammates

7. 5T’s New Playbook
Our rivalry based challenges inspire personal action
and unite fans and non-fans in common purpose.

8. Our programs get attention outside the venue,
outside the season, and throughout the city.

9. Programs that generate revenue here.

10. And here

11. Is your
Sustainability Message
truly changing the game ?
We have the play that
pushes fan action
forward.
Big Time.

12. Want a peek at that playbook?
Call Aileen. (604) 644-1984