Be a rock star lead generator using Craigslist. Apply these tips and tools to capture, nurture, and convert more of your leads. Learn how to break through the masses of people who are using Craigslist the wrong way and drastically improve your advertising results.

1. How To Generate
Business Leads
Through Craigslist

2. Why Use Craigslist To Generate Leads?
►Most people are not using it to it’s full capability
►60 million people use it in 70+ countries
►High traffic with 20 billion monthly
►12th most popular site in USA and 55 in world
►Average visitor spends 13 minutes on the site
►EBay owns 25% , they are a growing company
►19+ years running, not a fad

3. Create a Brand New Gmail Account
 Dedicated Email Address for all Craigslist interactions
 Central place for purposeful lead generation
 Allow you to track your leads on spreadsheet
 Ability to register a Google Voice phone number
 Not mixed in with personal or main business email

4. The Smart Friend Approach
 You are helping them solve their problem
 Let them know that you understand them
 You have their best interest in mind
 Educate them and guide them through their options
 Recommend and encourage, don’t be pushy
 Share why you believe you are the best option
 Be available to quickly answer any questions

5. Know Your Target Market
What do you REALLY sell?
 Peace of mind
 Comfort
 Community
 Convenience
 Confidence
What is the CORE Benefit?
WHO do you sell it to?
 Business Owners
 Stay at home moms
 Business Executives
 College Students
 Retail Employees
What do they value most?
Knowing your audience makes it much easier to craft a compelling message so
that your offer is irresistible to them and it inspires them to take action.

6. Let Them Qualify Themselves
Common Problems Common Objections
 What questions do they have?
 What price are they willing to pay?
 What have they tried that failed?
 How is your solution different?
 Why should they trust you?
Turn some people ON and other people OFF
 Know their hot buttons!
 What are their holdbacks?
 What are they trying to get away from?
 What are they experiencing?
 How does this make them feel?

7. Graphic Ads Boost Response Rates
 Graphic ads get clicked on up to 10 times more than plain text ads
 Easy way to grab their attention and communicate message
 Use graphics with people experiencing your product or service
 Convey your core benefit and have a crystal clear call to action
 Publish contact info like phone and email on a graphic for safety
 Make your Images 600 wide by 450 tall for best results ( 600 X 450 )
 Make an irresistible offer based on WHAT you sell and WHO you serve

8. Text Ads VS Graphic Ads

10. Elements of A Compelling Graphic Ad
 Grab Their Attention within 3 seconds
 Promise a result they are after
 Looks professional and builds trust
 Evoke emotion through use of people’s faces
 Make it simple to take immediate action
 Offer multiple ways to contact you

11. Offer Many Ways To Contact You
 List a phone number for people who prefer to talk ( Free )
 Allow people to text you to the Google voice phone number
 List an email address for them to reply directly to (Gmail)
 Let them know your fist name or who to contact for more info
 Provide a Form they can fill out easily on the spot
People vary in their comfort level with technology and
their willingness to contact a stranger for help.
MAKE IT SUPER EASY !

12. Additional Best Practices
 Use your location to optimize your listing
 Use pictures of people’s faces
 Have a personality, be fun and memorable
 Make use of all 8 pictures when possible
 Respond quickly while they are on “buying mode”
BOOM
!

13. Tips on What NOT To Do
 Do Not use crazy symbols on your headline
 Do not publish a plain text ad
 Don’t be too pushy or sales-y
 Don’t give all info upfront, spike curiosity
 Do not offer your service or product at lowest price
 Don’t post your ad every 5 minutes and be spammy

14. Quick, Easy, Free Lead Gen Forms
VISIT: Jotform.com

15. Custom Craigslist Forms In 2 Minutes
 Jotform is a simple tool that helps you capture their contact info
 No coding, and no technical knowledge is required
 Free, Simple, and easy to set-up an account in minutes
 Perfect if you do not have a website to collect leads
 Ability to set up text message alerts for each lead
 People are 5 X more likely to fill out a form than contact you directly

16. The 5 Minute Craigslist Landing Page
 Jotform goes above and beyond contact forms
 Create full-fledged landing pages within 5 minutes
 No hosting or technical knowledge required
 Can create unlimited forms to promote on Craigslist
 Use this to supplement website or replace it
 Easy to use these landing pages on social media as well
 Integrations make it possible to automate tasks

17. FREE Jotform Advanced Features
Integration
 Aweber, Mailchimp, Constant Contact
 Dropbox and Google Drive
 Paypal and Authorize.net
 Salesforce and infusionsoft
 Clickbank Affiliate Program
 Google spreadsheets
 SMS Notifications
It helps you …
 Build Your List
 Deliver digital products
 Conduct online transactions
 CRM /Automate your marketing
 Sell CB products
 View all leads in one place
 Get text message with new leads

18. How to Set-Up Text Message Alerts!
Jotform will send you a text message when you get a new lead!
Click “Setup and Embed” then select Email Alerts
Click on “Add New Email” and convert phone number to email
AT&T Example: 7131234567@txt.att.net
Verizon Example: 7131234567@vtext.com
This will vary by your cell phone provider, look it up.

19. Follow Ups & Staying Top of Mind
 Make sure to Follow Up ! MOST people simply DON’T do it.
 Be persistent, AND be a smart friend too : )
 Create templates for frequently sent emails & FAQ
 Send them a free guide, or a post card, or email
 Use capsule CRM to automate client relations
 Even if they don’t buy from you, capture contact information
 Send helpful newsletters, blog posts, information, coupons
 Keep your funnel going even when you don’t need business!

20. Leveraging Video for Big Ticket Sales
 Roofing, Selling Homes, Cars, or Big Ticket Services
 Video explains and sells FOR YOU 24/ 7
 Builds value, explains, demonstrates, deeper dive
 Optimize video for your city / location for SEO
 Creates social proof and spikes curiosity
 Words and pictures are not enough for offers over $500

21. Craigslist Marketing Resources
 Jotform.com custom 2 minute forms
 Jorform.com 5 minute landing pages
 Gmail and Google Voice
 Mailchimp for ongoing communication
 Capsule CRM to keep your funnel going
 Cladsnow.com for ad design and videos

22. Need Help? Have Questions?
CLADSNOW.com offers Image ads
and HD Videos for Craigslist Ads

23. AidaRojas
WordPress Entrepreneur, Designer, and
Blogger. I am passionate about
storytelling and content marketing. I help
small business owners create growth
focused digital marketing strategies .
Blog : AidaRojas.com
Website : iSocialDesign.com
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