6. The difference between Marketing and Sales
Marketing and sales are both aimed at increasing profit. They are so
closely intertwined that people often don’t realize the difference
between the two. Indeed, in small organizations, the same people
typically perform both sales and marketing tasks
7. Marketing Sales
Definition
Approach
marketing sales
Definition systematic planning, implementation
and control of business activities
A sale a transaction between two
elements the buyer and goods
Approach Broader range of activities to sell
product/service to client
Make customer demand match the
products we introduced
Focus Overall picture to promote,
distribute, price
Fulfill sales volume
Process Analysis of market, distribution
channels, competitive products
Usually one to one
Domain Market research; Sales; public
relation and satisfaction
Sell a product to a customer with
persuasion and satisfaction
Planned Long term Short term
Strategy Pull Push
Priority Marketing shows how to reach to
the Customers and build long lasting
relationship
Selling is the ultimate result of
marketing.
Identity Marketing targets the construction
of a brand identity
Sales is the strategy of meeting
needs in an opportunistic
8. Fundraising
is the process of gathering voluntary contributions of money or other
resources, by requesting donations from individuals, businesses,
charitable foundations, or governmental agencies
9. Brief History Of Fundraising
Once upon a time there was a need. A number of people recognized it and
wanted to do something about it. They knew this would involve them giving
money. That wasn’t a problem.
They needed to be organized, so they set up an office. An organization. The
government had decided that organizations like this should have special
advantages. They were called charities.
Still, at its core, were people who wanted to meet a need, give money and feel
good about it.
This isn’t new. There is reference to fundraising for good causes in the Christian
Bible and many other religions too. In his book ‘Foundations for Fundraising’
Redmond Mullin gives a detailed picture of traditional fundraising with the
story of the re-building of Troyes Cathedral around 1400, the time of the battle
of Agincourt
BY GILES PEGRAM
10. The Most Influential Statements
Fundraising is a science. But its rules are more like a rainbow than a
formula. You need to paint with the most delicate shades of colors and
moods. You will surely become a success if you paint with love and
friendship.
Ekaterina Kim
11. Why fundraising is important
Fundraising is extremely important for your organization's success. Here are some
of the reasons why..
Survival
Expansion
and
development
Reducing
dependency
Publicity
sustainability
12. The challenges for fundraisers
• The development of fundraising
• Growing need
• Competition
• The difficulty of making money
13. Job Description
• Get fund needed for MCs by sponsors or by collecting donations.
• Recruit sponsors and set up benefit packages.
• Approach potential and existing companies to persuade them to donate for the first time or
increase their donations.
• Build and maintain long term fundraising relationships.
• Develop a database for potential sponsors.
• Develop media contacts list.
• Submit regular reports to the committee head according to his plan.
• Provide suggestions for the committee head aiming to improve MCs’ overall work.
• Handle budget in coordination with Log head, VP and the president.
• Ensure that all events and projects are suitable for our budget in coordinating with EO and PM.
